Article updated: June 20, 2024
Overview of Insights
Insights, powered by Brandwatch is a social listening solution. Search Insights to find out how people are talking about any topic, and get insights for your own content strategy or marketing campaigns.
Plans: Business and Enterprise (as an add-on package)
Go to More, and then select Insights
. Access to Insights applies at the team level, and then at the individual team member level. Team admins have to assign Insights permissions to individual team members. Team admins have read-write access to Insights, while team members have read-only access.
Individuals have access to Insights searches for the teams they belong to. If all members in your Insights plan need access to the same searches, you can create a team for that purpose. See Create or delete a team and Add a member to an organization or team for more information.
Data and site coverage
Insights uses the Brandwatch Data Library, a shared collection of public data acquired by Brandwatch, to match mentions to search queries. Brandwatch gathers the data using custom web crawlers, search APIs, data streams from third-party data providers, and direct relationships with specific sites.
Insights returns mentions from a wide variety of sources, including the sites listed in the following sections.
Insights sources mentions from all tweets in near real-time. Twitter mentions include the following metadata:
- Posts
- Retweets
- Replies
- Geolocation (when turned on by user)
- Timestamp
- Authors
- Name
- Handle
- Tweets
- Following
- Followers
- Verified
- Location
Insights sources mentions from owner posts, audience posts on the owner’s wall, dark posts, as well as non-owned Facebook Pages. Facebook (public) data includes posts, not comments on those posts. To include comments, on Facebook (public) posts, add the Facebook Page as an Insights data source (make it a tracked source). Insights sources owned mentions every hour and non-owned mentions every six hours. Facebook mentions include the following metadata:
- Likes
- Comments
- Shares
- Author information
Facebook requires authentication with your own Facebook account to access Facebook data. See Manage your Insights data sources for more information.
Insights sources mentions from posts, comments, tags and mentions on owned accounts, posts on non-owned Business and Creator accounts being tracked, and public Instagram posts (through hashtag tracking).
For Instagram accounts, 365 days of historical data is available for owned posts, comments, and tags (but mentions are available from the date the account was created). Insights sources mentions from owned posts every hour, from comments on owned posts every hour up to 24 hours, from non-owned posts every hour, and from hashtags up to 24 hours after a post is published.
Facebook requires authentication with your own Facebook account to access Instagram data. See Manage your Insights data sources for more information.
Insights sources mentions from LinkedIn owned posts. This includes posts, sponsored posts, and comments on any company Page you administrate.
Up to 365 days and 200 posts of LinkedIn historical data is available. Data includes the following:
- Captions
- Comments
- Timestamp
Insights sources mentions roughly every hour from comments under YouTube videos and video descriptions. Metadata includes author name and video title.
Insights sources mentions from all Tumblr posts in near real-time, including text, photo and video mentions. Tumblr mentions include timestamp, author handle, and full text metadata.
Insights sources mentions from all active subreddits (and a large majority of historical top subreddits) in near real-time. Mentions of more recent Reddit posts and comments include the Reddit Score.
Mentions are sourced from thousands of forums, including Yahoo Answers, MyFitnessPal, Psychology Today, Stack Overflow, Goodreads, Investopedia, Glassdoor, Baiedu Tieba, AVforums, Forocoches, Pistonheads, GameSpot, FlyerTalk, Tianya, Naver, MacRumors, MoneySaving Expert, Market Watch, The Student Room, Steam Community, and many others.
Mentions are sourced from millions of blog sites, including WordPress, Medium, Business Wire, Mashable, TechCrunch, Business Insider, Gizmodo, IMDB, LifeHacker, Blogger, Typepad, TMZ, IGN, Engaged, Business Wire, Kottke, IMDB, The Verge, Hardwarezone, TechRadar, and more.
Insights also has full coverage of data from site comment sections powered by Disqus.
Insights sources mentions from most of the popular news sites, as well as many smaller local news sites. This includes CNN, ABC, BuzzFeed, Guardian, Google News, Washington Post, MSN, Independent, The Times, BBC, Forbes, Daily Mail, ESPN, Metro, USA Today, Stuff.NZ, India Times, Stock Observer, Yahoo News, Fox News, NBC, and more. We filter out most "news aggregation" sites, which often copy articles from original, higher-quality sources.
Insights also has full coverage of data from site comment sections powered by Disqus.
Insights sources mentions from a range of popular review sites. These include Google Play, Review Centre, Reviews.io, eBay, CNET, Amazon, TrustPilot, and more. Metadata includes the following:
- Star ratings (where applicable)
- Review title
- Author name
- Link to review (with deep links where available)
Data visualization
Insights provides rich data visualization to segment mentions by categories, such as demographics, emotion, and sentiment.
You can filter the mentions by a variety of attributes to zero in on particular audience traits. You can also view trends in volume over time, and discover the top sites and authors for mentions that match your search query. See Metrics in Insights for more information.
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