Article updated: March 14, 2025
Assign social account and Inbox 2.0 permissions
Social account permissions let you choose who has access to a social account, and who can manage and publish content to social accounts in your organization. You can use these permissions to control off-brand or accidental communications by assigning specific accounts to teams or members. Social account permissions also determine who has access to Inbox 2.0 features in your organization and who can reply to conversations. Social account permissions are set for each social account that a member has access to.
Not familiar with Hootsuite organizations? See Overview of organizations and permissions.
Each social account permission level can do the following:
Social account permissions | Advanced & Unlimited | Editor | Care Supervisor | Care Agent | Responder | Limited |
---|---|---|---|---|---|---|
Manage member access to the social account | ✓ | |||||
Reconnect and manage the social account | ✓ | |||||
Manage ad accounts | ✓ | |||||
Promote posts | ✓ | |||||
Publish content to the social account | ✓ | ✓ | ||||
Approve and reject posts for the social account (Advanced, Business, and Enterprise plans) | ✓ | ✓ | ||||
Manage conversations in Inbox 2.0 (add topics or tags, assign the conversation, set as pending or resolved) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Take conversations from other agents in Inbox 2.0 | ✓ | ✓ | ✓ | ✓ | ✓ | |
Reply to public messages in Inbox 2.0 | ✓ | ✓ | ✓ |
✓ | ✓ | |
Reply to private messages in Inbox 2.0 | ✓ | ✓ | ✓ |
✓ | ||
Social media actions (follow contacts and like, hide, repost, and delete messages) | ✓ | ✓ | ✓ | ✓ | ||
Mask messages in Inbox 2.0 | ✓ | ✓ | ✓ | |||
View private streams | ✓ | ✓ | ✓ | |||
Bulk resolve conversations | ✓ | ✓ | ||||
Approve and reject messages | ✓ | ✓ | ||||
Manage contacts | ✓ | ✓ | ||||
Publish messages | ✓ | ✓ | ||||
Require approval before publishing posts (Advanced, Business, and Enterprise plans) | ✓ | ✓ | ||||
View-only access to the social account | ✓ |
Important: Because approval workflows are not available for publishing to YouTube, members assigned the Limited role do not have access to your YouTube social accounts.
Assign social account permissions to your members
You must have one of the following roles to set these permissions:
- Be an organization Super Admin or Admin
- Have Team Admin or Unlimited permissions for your team
- Have Unlimited, Advanced, or the custom permission Manage member social network permissions for the social account
Note: Unlimited and Team Admins inherit Editor social account permissions for their team.
- Go to Account
, and then select Social accounts and teams (BETA).
- Select and open the details for any social account connected to your organization.
- Select a permission level for each of the members you are sharing that social account with.
- Go to Account
, and then select Social accounts and teams.
- Select Social Networks.
- Select a social account, and then set the social account-level permissions for each team member. To grant custom permissions, select Custom, select each setting the member is allowed to manage, and then select Save. Point to Information
for details on each setting. Learn more about custom permissions.
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