Overview of social listening in Hootsuite

Hootsuite offers real-time social listening and analytics that allow you to track and analyze conversations across various social media channels. You can monitor mentions of your brand, your competitors, and industry-related keywords, gaining valuable insights into consumer sentiment and emerging trends.

Hootsuite offers two social listening products:Listening Basics and Listening (powered by Talkwalker) The following table shows a comparison of the key functionality you get with each product.

Listening Basics versus Listening (powered by Talkwalker)

Feature	Listening Basics	Listening powered by Talkwalker
	Quick Search	Quick Search	Topic Insights
Number of searches allowed	Unlimited	Unlimited	5
Historical data	7 days	30 days	13 months
Filters
Compare searches	2	5	5
Benchmarking
Peak detection
Forecasting
AI-powered summaries
Export results
Reports and alerts			40 (combined)
Mention tagging
Channel monitoring

Listening (powered by Talkwalker)

With Listening's rich data analysis and visualization, you can quickly assess impact from a variety of perspectives, including sentiment, demographics, changes over time, media types, and more. AI-generated summaries, powered by Blue Silk™ GPT, give you real-time social and consumer insights to quickly identify recurring themes and emerging trends in your audience.

In addition to Quick Search capabilities, you also get the following features with Listening (powered by Talkwalker):

• Channel monitoring: Connect your social accounts to Listening and monitor public channels.
• Saved searches (topics): Save a quick search as a topic in Listening to monitor trends in your results over time.
• Benchmarking: See how your search results change over time, with up to 13 months of historical data.
• Peak detection: Enable peak detection to find out when engagement with your search term was highest and get insights on the reason results increase.
• Forecasting: Turn on forecasting to anticipate future fluctuations in engagement for your search results.
• Reports: Download your search results in PDF or PowerPoint format for further review or to share with others. You can also schedule a report (for topic results)
• Alerts: Set up alerts to make sure you’re notified promptly of any changes or critical mentions.
• Tags: Use tags to categorize and group individual mentions in your search results, and filter search results based on your tags.

User types and permissions

Listening supports two levels of user permissions: default user permissions and administrator permissions. The following table summarizes the permissions required for different Listening features.

User permissions for Listening features

Feature		Default User	Administrator
Accounts and channels	Connect a social account
	Add a public channel
Topics	Create a topic
	View topic results
	Delete a topic
Reports	Download a report
	Schedule a report
	Delete a report
Alerts	Create an alert
	Delete an alert
Tags	Create a tag
	Tag a mention
	Delete a tag
Widgets	Export a widget
	Embed a widget
General settings	Change project settings