Google Universal Analytics support removed from Analytics - June 10, 2024

Google Analytics 4 has replaced Universal Analytics (Google Analytics 3). As a result, support for Universal Analytics (GA3) will be removed from Hootsuite Analytics and Hootsuite will stop collecting and processing data for those accounts on June 10, 2024.

Make the switch to Google Analytics 4 to continue to use Google Analytics with Hootsuite Advanced Analytics. To configure and connect your Google Analytics 4 account, see Connect a Google Analytics account.

You'll still see your existing GA3 metrics and historical data in reports you created prior to this date. However, the data will no longer update and you won't be able to create new reports or ROI profiles leveraging data from old GA3 accounts.

Resources:

• Announcement: Google Analytics 4 has replaced Universal Analytics
• Help article: Connect a Google Analytics account