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  Article updated: May 29, 2024

Create an X ad campaign

Important: This feature is currently in development and is available as a beta release on the web version of Hootsuite only (not on mobile). X ads are currently not available in Planner. Watch for a full release in the future.

X (formerly Twitter) ad campaigns help you increase your reach and get more people to engage with your brand. You can use X's audience targeting features to narrow in on your ideal customer, so you can create ads that will get their attention.

Create your campaign, define your target audience, set a budget, choose how long you want it to run, build your ad creative, and publish the campaign to X, all in Hootsuite.

Before you begin

Before you can create an X ad campaign in Hootsuite, make sure that your X ad account is connected to Hootsuite. See Manage ad accounts and advertising permissions for more information.

X campaign creation workflow

To create an X ad campaign in Hootsuite, complete the following series of tasks to put all of your ad campaign elements in place.

Once your campaign is published, you can manage your campaign in Advertise .


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