Create a thread

Tip: This feature is available on the web version of Hootsuite only (not on mobile). Threads are currently not available in Streams or Analytics.

Create and publish your threads from Hootsuite. To save time, you can publish to several Threads accounts or social networks at once. You can choose to publish threads right away, or schedule them in advance for a specific day and time.

Create your thread

Threads must be created using the web version of Hootsuite. Mobile is not available at this time. Polls are not supported.

1. Select Plan to start and schedule your post in a calendar view, or start your post from Create.
2. Select the Threads profile you'd like to publish to. 
3. Create your thread. The character limit for threads is 500. You can include the following in your thread.
   • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. Links in Threads appear as plain text in the preview (see Work with link previews). You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
   • Emoji - Select the smiley face to add emoji.
   • Mentions - Enter @username in your thread to invite others on social to join a conversation, and help your thread reach their audience as well as your own. Mentions remain in plain text until the thread is published.
4. Add up to 10 images or a video to your thread. You can add either images or video (not both), to your thread. You can drag files from your computer into your post or select Add media to upload your media. You can also design visuals with Canva (see Design visuals with Canva for help).
   
   Tip: Point to an image or video thumbnail and select Edit to edit, add filters, or make other adjustments to your images or videos. For detailed instruction, see Edit your images in Hootsuite and Edit your videos in Hootsuite.
5. When you’re finished creating your thread, take a look at the preview on the right to see how it will look on Threads. You'll be alerted if there are any issues. Save a draft of your thread if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.