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  Article updated: June 20, 2024

Connect a WhatsApp account

When you connect a WhatsApp account to Hootsuite, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts in Inbox 2.0.

Audience:  Business or Enterprise Inbox 2.0 admins. Want more Hootsuite features? Upgrade your plan.

Before you begin

To add social accounts to Hootsuite organizations, you need super admin, admin, or custom Add Social Networks permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

In order to connect WhatsApp to Inbox 2.0, you must have a verified business account and administrator access in Meta Business Manager. If you need to create a business account or verify your business account, see the following Meta help articles:

If you are unable to verify your account, see the Troubleshooting section of this article.

If your phone number is connected to a personal WhatsApp account or the SMB WhatsApp business app, you'll need to disconnect that phone number from that app before connecting it here. You'll be asked to verify your account and it may take up to 3 minutes for the disconnected account to become available. See the Meta help Migrate an Existing WhatsApp Number to a Business Account.

Add a WhatsApp account

Once you've established that you have a verified Meta business account, you can connect your WhatsApp account using the following instructions.

  1. In Hootsuite, go to Account, and then select Social accounts and teams.
  2. Select Manage beside your organization name, and then select Add a social network.
  3. Select WhatsApp Business.
  4. Sign in with your Meta Business Manager administrator credentials.
  5. Follow the steps to select the WhatsApp accounts you want to connect to Hootsuite.

Note: Meta limits free conversations to 1000 WhatsApp messages per month (see About billing for your WhatsApp account). To see more conversations, add a payment method to your WhatsApp account (see Add a credit card to your WhatsApp Business Platform account).


Having trouble verifying your account? See the Meta article Troubleshoot why your business can't be verified. If you are still unable to verify your business, you may have to register as a Meta developer and create a Meta app before you can verify your business. To do this, see the Meta for developers WhatsApp Business Platform Get started Cloud API article.


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