Article updated: August 21, 2023
Pinterest metrics
Pinterest metrics help you figure out how you're doing on Pinterest. This article goes over the Pinterest metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Pinterest Page-level metrics
Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video starts shows you the total number of times people started watching your videos during your selected date range - it doesn't matter if the videos were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page engagement | The number of saves, pin clicks, outbound clicks, secondary creative (collections) clicks, carousel card swipes, and idea pin swipes received by your pins |
| Page engagement rate | The number of saves, pin clicks, and outbound clicks received by your pins divided by the number of times your pins were displayed on a person's screen |
| Page impressions | The number of times your pins appeared on a person's screen |
| Page outbound clicks | The number of clicks on your pins that sent people to a destination off Pinterest (for example, to your website or blog) |
| Page outbound click rate | The number of clicks to your pins' destination URL divided by the number of times your pins were displayed on a person's screen |
| Page pin clicks | The number of times people clicked on your pins |
| Page pin click rate | The number of clicks on your pins that sent people to a destination off Pinterest divided by the number of times your pins were displayed on a person's screen |
| Page saves | The number of times people saved your pins to their boards |
| Page save rate | The number of times people saved your pins divided by the number of times your pins were displayed on a person's screen |
| Page 10-seconds plays | The number of times people watched your videos for at least 10 seconds |
| Page average video play time | The average time people watched the videos and static image cards in your pins |
| Page video starts | The number of times people started watching your videos |
| Page pin closeups | The number of times people opened a closeup of your pins |
| Page pin closeup rate | The number of times people opened a closeup of your pins divided by the number of times your pins were displayed on a person's screen |
| Page full-screen plays | The number of times people viewed your pins in full screen |
| Page full-screen play time | The total amount of time people spent viewing your pins in full screen |
| Page link click-throughs | The number of times people clicked through to go to your website from your pins |
| Page link click-through rate | The number of times people clicked through to go to your website divided by the number of times your pins were displayed on a person's screen |
| Page number of pins | The number of pins on your boards |
Pinterest post-level metrics
Post metrics or post-level metrics only display results for pins published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the pins published during your selected date range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post impressions | The number of times pins published during the time frame were displayed on a person's screen |
| Post saves | The number of times people saved pins published during the time frame to a board |
| Post save rate | The number of times people saved pins published during the time frame divided by the number of times your pins were displayed on a person's screen |
| Post pin clicks | The number of times people clicked to open a closeup of pins published during the time frame |
| Post outbound clicks | The number of clicks on pins published during the time frame that sent people to a destination off Pinterest (for example, to your website or blog). |
| Post video views | The number of times people watched at least 2 seconds of videos published during the time frame with 50% of the video in view |
| Post total play time | The total amount of time people spent watching videos published during the time frame |
| Post played to 95% | The number of times people watched at least 95% of the length of videos published during the time frame |
| Top posts | A visual representation of your top performing pins |
| Posts table | A list of pins and their saves, pin clicks, impressions, and video views |
Can't find what you're looking for? We're here to help