Article updated: April 03, 2024
Pinterest metrics
Pinterest metrics help you figure out how you're doing on Pinterest. This article goes over the Pinterest metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Pinterest Page-level metrics
Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video starts shows you the total number of times people started watching your videos during your selected date range - it doesn't matter if the videos were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page engagement | The number of saves, pin clicks, outbound clicks, secondary creative (collections) clicks, carousel card swipes, and idea pin swipes received by your pins |
| Page engagement rate | The number of saves, pin clicks, and outbound clicks received by your pins divided by the number of times your pins were displayed on a person's screen |
| Page impressions | The number of times your pins appeared on a person's screen |
| Page outbound clicks | The number of clicks on your pins that sent people to a destination off Pinterest (for example, to your website or blog) |
| Page outbound click rate | The number of clicks to your pins' destination URL divided by the number of times your pins were displayed on a person's screen |
| Page pin clicks | The number of times people clicked on your pins |
| Page pin click rate | The number of clicks on your pins that sent people to a destination off Pinterest divided by the number of times your pins were displayed on a person's screen |
| Page saves | The number of times people saved your pins to their boards |
| Page save rate | The number of times people saved your pins divided by the number of times your pins were displayed on a person's screen |
| Page 10-seconds plays | The number of times people watched your videos for at least 10 seconds |
| Page average video play time | The average time people watched the videos and static image cards in your pins |
| Page video starts | The number of times people started watching your videos |
| Page pin closeups | The number of times people opened a closeup of your pins |
| Page pin closeup rate | The number of times people opened a closeup of your pins divided by the number of times your pins were displayed on a person's screen |
| Page full-screen plays | The number of times people viewed your pins in full screen |
| Page full-screen play time | The total amount of time people spent viewing your pins in full screen |
| Page link click-throughs | The number of times people clicked through to go to your website from your pins |
| Page link click-through rate | The number of times people clicked through to go to your website divided by the number of times your pins were displayed on a person's screen |
| Page number of pins | The number of pins on your boards |
| Posts ROI | The total return on investment (ROI) for all posts published to the selected Advanced Analytics accounts during time frame. We calculate ROI as the sum of metric values assigned by the social network (for example, 12 likes) multiplied by metric values assigned by you (for example, 2 points) |
Pinterest post-level metrics
Post metrics or post-level metrics only display results for pins published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the pins published during your selected date range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post impressions | The number of times pins published during the time frame were displayed on a person's screen |
| Post saves | The number of times people saved pins published during the time frame to a board |
| Post save rate | The number of times people saved pins published during the time frame divided by the number of times your pins were displayed on a person's screen |
| Post pin clicks | The number of times people clicked to open a closeup of pins published during the time frame |
| Post outbound clicks | The number of clicks on pins published during the time frame that sent people to a destination off Pinterest (for example, to your website or blog). |
| Post video views | The number of times people watched at least 2 seconds of videos published during the time frame with 50% of the video in view |
| Post total play time | The total amount of time people spent watching videos published during the time frame |
| Post played to 95% | The number of times people watched at least 95% of the length of videos published during the time frame |
| Top posts | A visual representation of your top performing pins |
| Posts table | A list of pins and their saves, pin clicks, impressions, and video views |
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