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  Article updated: April 03, 2024

Pinterest metrics

Pinterest metrics help you figure out how you're doing on Pinterest. This article goes over the Pinterest metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Pinterest Page-level metrics

Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video starts shows you the total number of times people started watching your videos during your selected date range - it doesn't matter if the videos were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics

Pinterest Page metrics in Analytics
Metric nameDescription
Page engagement The number of saves, pin clicks, outbound clicks, secondary creative (collections) clicks, carousel card swipes, and idea pin swipes received by your pins
Page engagement rate The number of saves, pin clicks, and outbound clicks received by your pins divided by the number of times your pins were displayed on a person's screen
Page impressions The number of times your pins appeared on a person's screen
Page outbound clicks The number of clicks on your pins that sent people to a destination off Pinterest (for example, to your website or blog)
Page outbound click rateThe number of clicks to your pins' destination URL divided by the number of times your pins were displayed on a person's screen
Page pin clicksThe number of times people clicked on your pins
Page pin click rateThe number of clicks on your pins that sent people to a destination off Pinterest divided by the number of times your pins were displayed on a person's screen
Page savesThe number of times people saved your pins to their boards
Page save rateThe number of times people saved your pins divided by the number of times your pins were displayed on a person's screen
Page 10-seconds playsThe number of times people watched your videos for at least 10 seconds
Page average video play timeThe average time people watched the videos and static image cards in your pins
Page video startsThe number of times people started watching your videos
Page pin closeupsThe number of times people opened a closeup of your pins
Page pin closeup rateThe number of times people opened a closeup of your pins divided by the number of times your pins were displayed on a person's screen
Page full-screen playsThe number of times people viewed your pins in full screen
Page full-screen play timeThe total amount of time people spent viewing your pins in full screen
Page link click-throughsThe number of times people clicked through to go to your website from your pins
Page link click-through rateThe number of times people clicked through to go to your website divided by the number of times your pins were displayed on a person's screen
Page number of pinsThe number of pins on your boards
Posts ROIThe total return on investment (ROI) for all posts published to the selected Advanced Analytics accounts during time frame. We calculate ROI as the sum of metric values assigned by the social network (for example, 12 likes) multiplied by metric values assigned by you (for example, 2 points)

Pinterest post-level metrics

Post metrics or post-level metrics only display results for pins published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the pins published during your selected date range. Learn more about the difference between post-level and Page-level metrics

Pinterest post metrics in Analytics
Metric nameDescription
Post impressionsThe number of times pins published during the time frame were displayed on a person's screen
Post savesThe number of times people saved pins published during the time frame to a board
Post save rateThe number of times people saved pins published during the time frame divided by the number of times your pins were displayed on a person's screen
Post pin clicksThe number of times people clicked to open a closeup of pins published during the time frame
Post outbound clicksThe number of clicks on pins published during the time frame that sent people to a destination off Pinterest (for example, to your website or blog).
Post video viewsThe number of times people watched at least 2 seconds of videos published during the time frame with 50% of the video in view
Post total play timeThe total amount of time people spent watching videos published during the time frame
Post played to 95%The number of times people watched at least 95% of the length of videos published during the time frame
Top postsA visual representation of your top performing pins
Posts tableA list of pins and their saves, pin clicks, impressions, and video views

  Return to the full list of metrics available in Analytics

 

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