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  Article updated: June 20, 2024

Create a YouTube feed

Create feeds to monitor activity on your connected YouTube channels. These are referred to as streams in Hootsuite. Streams help you keep track of engagement with your own videos and watch for videos related to certain keywords. Learn more about stream feeds.

Some of these tasks can be completed in both the web version of Hootsuite and the Hootsuite mobile app. These tasks are indicated by Web and Mobile tabs.

Create a new YouTube streams board

In Hootsuite, you organize your social media feeds into boards and streams. Boards are categories, and streams are social feeds within those categories. Boards act as containers that you use to organize streams by topic or keyword, or to keep track of competitors. You can add up to 20 boards, and each board can hold up to 10 streams.

When you select New board for a YouTube stream, you have the following options:

  • Monitor my own content - Create streams specific to your own social accounts.
  • Discover new content - Create streams for following trends and competitors.
  • Follow personalized feeds - Get straight into building custom streams based on any theme or activity.

The options for creating a new board.

To browse all available streams, select Follow personalized feeds, select a YouTube account, and then select one of the available streams for that account.

The stream options available for YouTube.

Add a stream

Add a stream to a new or existing board (boards have a limit of 10 streams).

Web Mobile
  1. Go to More, and then select Streams.
  2. Create or select the board that will host the stream.
  3. Select Add stream.
  4. Select a YouTube account.
  5. Select the streams to add.

Create a YouTube Search stream

Search by keyword to find videos that contain the keyword in their titles, descriptions, or video tags.

  1. In Streams, create or select the board that will host the stream.
  2. Select Add stream.
  3. Select a YouTube account.
  4. Select Search, enter your search query, and then select how you want the results to be sorted.

Create a comment stream

If a particular video is getting a lot of comments, you can create a separate comment stream for that video. This lets you manage its engagement without disrupting your monitoring of the original stream. You can create comment streams from the My Videos, Playlist, and Search streams.

  • Select More options below the post, and then select Create comment stream.

Available stream types and stream content

The types of streams available for YouTube, and what you can do with them, depend on the functions made available by YouTube to third parties like Hootsuite.

Tip: Select the timestamp on any post in a stream to open it in YouTube and view it there.

Note: My Videos is the only stream type you can use in the Hootsuite mobile app.

YouTube stream types and what you can do with each
Stream type Stream content Engagement options
My Videos The channel’s published videos. View like and dislike counts. Like and dislike videos. View comments and replies. Comment and reply to comments. Add videos to playlists. Edit or delete videos. Create a comment stream. Share the YouTube link to another connected profile. Get embed code. Remove comments or hide comments from a specific user on the channel. Report comments as spam.
Published Comments Public comments on the channel’s videos (approved through moderation). Reply to comments. Remove comments or hide comments from a specific user on the channel. Report comments as spam.
Moderate Comments on channels or videos that have moderation enabled. Approve comments to be published, or delete comments. Reply to comments. Hide comments from a specific user on the channel. Report comments as spam.
Likely Spam Comments that YouTube has filtered out for moderation before they get published. Approve comments to be published, or delete comments. Reply to comments. Hide comments from a specific user on the channel. Report comments as spam.
Search Videos matching your search term in the title, description, or video tags. View like and dislike counts. Like and dislike videos. View comments and replies. Comment and reply to comments. Add videos to playlists. Create comment stream. Share the YouTube link to another connected profile. Get embed code.
Playlist Videos and comments in the selected playlist. View like and dislike counts. Like and dislike videos. View comments and replies. Comment and reply to comments. Add videos to playlists. Edit or delete videos. Create a comment stream. Share the YouTube link to another connected profile. Get embed code. Remove videos from playlists. Remove comments or hide comments from a specific user on the channel. Report comments as spam.

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