Article updated: June 20, 2024

Create a LinkedIn feed

You can create feeds to monitor specific activity on your connected LinkedIn Pages or profiles. These are referred to as streams in Hootsuite. Streams help you keep track of engagement with your own posts. Learn more about Streams.

Some of these tasks can be completed in both the web version of Hootsuite and the Hootsuite mobile app. These tasks are indicated by Web and Mobile tabs.

Create a new LinkedIn stream board

In Hootsuite, you organize your social media feeds into boards and streams. Boards are categories, and streams are social feeds within those categories. Boards act as containers that you use to organize streams by topic or keyword, or to keep track of competitors. You can add up to 20 boards, and each board can hold up to 10 streams.

When you select New board for a LinkedIn stream, you have the following options:

Monitor my own content - Create streams specific to your own social accounts.
Discover new content - Create streams for following trends and competitors.
Follow personalized feeds - Get straight into building custom streams based on any theme or activity.

The options for creating a new board.

To browse all available streams, select Follow personalized feeds, select a LinkedIn account, and then select one of the available streams for that account.

The stream options available for LinkedIn.

Add a stream

Add a stream to a new or existing board (boards have a limit of 10 streams).

Go to More, and then select Streams.
Create or select the board that will host the stream.
Select Add stream.
Select a LinkedIn account.
Select the streams to add.

iOS devices

Go to Streams.
At the bottom of the stream list, select Manage boards & streams.
Select Add stream at the bottom of the board you want to add it to.
Select LinkedIn at the top.
Select the profile or Page that will own the stream.
Select a stream type, and then select Save in the top right.

Android devices

Go to Streams.
Select Settings .
Select More, and then select Add stream.
Select a LinkedIn account.
Select the streams to add.
To add the stream to a board, go to the stream you added, select the stream name list, select a board, and then select Apply.

Create a comment stream

If a particular LinkedIn post is getting a lot of comments, you can create a separate comment stream for that post. This lets you manage its engagement without disrupting the rest of your monitoring in the stream.

Select More options below the post, and then select Create comment stream.

Available stream types and stream content

The types of streams available for LinkedIn, and what you can do with them, depend on the functionality made available by LinkedIn to third parties like Hootsuite.

Notes:

LinkedIn stories and polls are not supported, so they won’t appear in streams.
LinkedIn sponsored posts, ads, and dark posts don't appear in streams.
Your username displays as Private LinkedIn Profile in streams if ‘Profile visibility off LinkedIn’ is disabled in your LinkedIn account settings.

Tip: Select the timestamp on any post in a stream to open it in LinkedIn and view it there.

LinkedIn stream types and what you can do with each
Stream type	Stream content	Engagement options	Available in mobile app?
LinkedIn Page
Updates	The Page’s own posts. Limit 3,000 posts.	View like and comment counts. Like posts. Comment and view comments. Create comment stream. Sponsor posts.	Yes
Scheduled	Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts.	Edit scheduled posts. Delete scheduled posts.	No
LinkedIn profile
Updates	Your own posts.	View like and comment counts. Like posts. Comment and view comments. Create comment stream.	Yes
Scheduled	Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts.	Edit scheduled posts. Delete scheduled posts.	No

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