Article updated: May 13, 2021
Safeguard against social account disconnections
While some social account disconnections are to be expected, you can prevent many others. To keep your accounts and data secure, social networks will cause your accounts to disconnect when they identify certain behaviors. You can safeguard your accounts against these disconnections by following these guidelines:
See Why social accounts disconnect to learn what causes disconnections. The more you know, the easier it will be to maintain longer-lasting connections with your accounts.
Don’t share social account login credentials (usernames and passwords) between team members. Each person should be signing in to their own social accounts. Social networks can disconnect accounts when they detect users signing in to the same account from different devices, web browsers, or geographic locations. If you need to share access to a social account, do it with Hootsuite permissions. See Assign permissions (Business and Enterprise plans) or Assign permissions (Team plan) for more details.
If more than one team member needs access to a Page or group, make sure each of their individual social accounts have Admin access to the Page or group.
Make sure that you and your team members know who will manage Page and group connections to Hootsuite. Whoever adds or reconnects Pages and groups with their social account needs to remain listed as an Admin of the Page or group. If an Admin's Page role or permissions are changed, the account will disconnect.
Avoid revoking Hootsuite's access from your social account's settings. When a social account is added to Hootsuite, the Hootsuite app gets listed as an authorized integration in your social account’s settings. If Hootsuite is removed from that list (known as revoking access), the account will disconnect. Revoking not only disconnects your personal social account, but any Pages or groups you may have connected with your credentials.
Set up a recurring reminder to review who has access to your Pages and groups on Facebook and LinkedIn, and remove those who no longer need it. Remember that the user who adds and reconnects these accounts to Hootsuite needs to maintain their Admin access.
Use the same name on LinkedIn and Facebook that you use in everyday life. It’s important that people can identify who they’re connecting with on social. Alias usernames can be flagged as suspicious by the social networks.
Familiarize yourself with the community guidelines for each social network. Knowing the content policies will keep you from inadvertently publishing something that gets flagged as inappropriate or spam.
- Facebook: Community Standards
- Twitter: Twitter Rules and policies
- LinkedIn: Dos and Don’ts on LinkedIn and Professional Community Policies
- Instagram: Community Guidelines
- YouTube: YouTube’s Community Guidelines
- Pinterest: Community Guidelines
Make sure you’re being proactive in keeping your social accounts secure. Many disconnections occur when a social network suspects that your account has been compromised. Be aware that if your security policies do require you to proactively update login information, your accounts will disconnect from Hootsuite when their passwords are updated.
Here are the security recommendations from each social network: