Reconnect a social account

Hootsuite uses access tokens provided by social networks to connect to your social accounts. When tokens expire or become invalid, you must reconnect, or re-authenticate, your social accounts. When a social account is disconnected, scheduled posts will not publish, streams will not load, and analytics data will not be collected for that account. Find out why social accounts disconnect.

Before you begin

To reconnect a social account, make sure you have:

• Credentials (email and password) for the social account.
• Facebook Admin permissions for the Page if reconnecting a Facebook Page.
  • Your profile needs the Facebook Page Admin or Editor role if it's a classic Page type or Facebook access with full control or partial control on a new Page type. See the Facebook help article See your Facebook Page role or access.
  • If the Page is an asset in Facebook Business Manager, you need Admin access to the Page in the Business Manager account as well. See the Facebook help article Add People to Your Business Manager.
• Message access turned ON for Instagram (if applicable for your organization). See the Instagram article Manage message requests on Instagram.
• Super Admin, Admin, or the custom organization permission to Manage social accounts (see Assign organization permissions).
• Not exceeded the number of accounts allowed for your plan type. Each plan type lets you manage a certain number of social accounts - you must be under that number to reconnect an account.

Important: Hootsuite does not support emoji in LinkedIn account names. If your LinkedIn Page name contains an emoji, remove it before you reconnect the account to Hootsuite.

Reconnect a social account

Social accounts added to Hootsuite with the same social account credentials can be reconnected at the same time (instead of one by one). So if a user has Hootsuite permissions to reconnect at least one Page or profile associated with the same social account credentials, they will all reconnect.

Proactively reconnect a social account

Reconnecting a social account proactively, before Hootsuite displays disconnection alerts, is a common troubleshooting step. Refreshing an account’s connection ensures that it’s up-to-date and has the newest permissions required to complete certain actions in Hootsuite.

Proactively reconnect a private account

1. Go to Account, and then select Social accounts and teams.
   
2. Under Private social accounts, select the disconnected account (or the account that is being problematic).
3. Select the Profile Settings tab, and then select Reconnect with [social network].
   
4. Enter your social account credentials, and then sign in.
   The social network may display some permission prompts. Approve the prompts to complete the reconnection.

Proactively reconnect an organization's account as a member of a Hootsuite organization

If you're a member of a Hootsuite organization, use the following steps to reconnect an organization's social account. Make sure you have all the permissions required to reconnect the account. See the section, Before you begin.

1. Go to Account, and then select Social accounts and teams.
   
2. Select Social Networks.
   
3. Select the disconnected account (or the account that is being problematic), select the Profile Settings tab, and then select Reconnect with [social network].
4. Enter your social account credentials, and sign in.
   The social network may request some permissions. Approve the requests to complete the reconnection.

Tip: Advanced, Business, and Enterprise plan members - If the social account uses automated tags or assignments, check your automations after reconnecting. See Manage automatic actions and Customize message routing.