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  Article updated: November 10, 2021

Overview of Instagram profiles

Instagram offers three profile types: personal, business, and creator. All Instagram accounts get created as personal profiles by default. You can choose to convert a personal profile to a business or creator profile at any time.

Due to limitations from Instagram, your profile type determines your access to the Instagram features available in Hootsuite. Business profiles get full access, including post engagement, analytics, and direct publishing. Personal and creator profiles have limited access to Instagram features in Hootsuite. See Available features with each profile type for a comparison.

For full access to the Instagram features in Hootsuite, business profiles must be connected to a Facebook Page. See Connect an Instagram account to a Facebook Page to learn how to set up your Instagram business profile.

If you don’t have a business profile yet, see Convert an Instagram personal profile to a business profile.

Watch Introduction to Instagram to learn about Instagram. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

How to check your Instagram profile type

If you’re not sure what type of Instagram profile you have, here’s how to find out:

  1. In the Instagram app, go to your profile, and then select the profile menu in the top right of the screen.
  2. Select Settings from the list, and then select Account.
  3. On the Account page, scroll to the bottom. The options you see there tell you what type of Instagram profile you currently have.
    • Personal profiles show the Switch to Professional Account option.
    • Creator profiles show the Switch Account Type > Switch to Personal Account and Switch to Business Account options.
    • Business profiles show the Switch Account Type > Switch to Personal Account and Switch to Creator Account options.

See Instagram's help article About Professional Accounts to learn more about the different account types.

Available features with each profile type

The following table compares the Instagram functionality available in Hootsuite to each profile type.

Important: If you add a creator profile to Hootsuite as a business profile, it will be labeled as a business profile, but due to limitations from Instagram, will not have access to direct publishing.
Differences between profile types
FunctionalityBusiness profilePersonal profile
Publishing method

Choose between direct publishing and the mobile notification workflow for each post.

Use the mobile notification workflow for publishing stories or carousels.

Mobile notification workflow only.

Content

Publish up to 10 images and videos in a post or story.

Publish up to 10 images and videos in a post or story.

Required setup

Get direct publishing, stream engagement, and analytics by adding an Instagram profile that's connected to a Facebook Page.

Turn on Instagram notifications in the Hootsuite app to use the mobile notification workflow.

Turn on Instagram notifications in the Hootsuite app to use the mobile notification workflow.

Available streams

My Posts
View the published posts for the profile. Engage with and moderate comments on your own posts.

Hashtag search
Monitor hashtags relevant to your business, sorted either by most recent or most popular.

Scheduled
View the scheduled posts for the profile.

My Posts
View the published posts for the profile. Open the post in Instagram to view engagement.

Scheduled
View the scheduled posts for the profile.

Analytics

Access to Instagram analytics.

No analytics.

Profile display

Profile pictures display for easy identification in Hootsuite.

Profile pictures are not available and display the default black Instagram logo. Profiles are identifiable only by handle.