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  Article updated: November 10, 2021

Connect an Instagram account to a Facebook Page

To access all the Instagram features available in Hootsuite, including direct publishing, your business profile must be connected to a Facebook Page. You don't need to publish to the Page when you use Instagram, but the permissions to manage your Instagram profile are granted to Hootsuite through Facebook. This is a requirement from Facebook (which owns Instagram).

Before you begin

Connect your Instagram account to a Facebook Page

Note: Only one Instagram profile can be connected to a Facebook Page and vice versa. See How do I create a Facebook Page? if you need to create a new one.
  1. In a new browser tab, sign in to your Facebook account.
  2. Select Pages on the left, and then select the Page.
  3. Select Settings at the bottom of the Manage Page menu on the left.
  4. Select Instagram from the Page Settings menu.
  5. Select Connect Account.
    Connect Facebook Page to Instagram
  6. Enter your Instagram account credentials (username and password) and then select Log In.

Next steps

Now you’re ready to add your Instagram account to Hootsuite as an Instagram business profile. If your Instagram profile is already connected to Hootsuite, add it again and Hootsuite will automatically update it for you when you complete the process.