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  Article updated: October 31, 2023

Connect an Instagram account to a Facebook Page

To access all the Instagram features available in Hootsuite, your Business profile must be connected to a Facebook Page. You don't need to publish to your Facebook Page when you use Instagram, but the permissions required to manage your Instagram profile come from Facebook.

Add an Instagram account to your Facebook Page

Note: Only one Instagram profile can be connected to a Facebook Page and vice versa. See Facebook's help article Create a Facebook Page if you need to create a new one.
  1. Confirm that your Instagram profile is a Business profile (see Overview of Instagram profiles for instruction).
  2. Make sure you've got the right permissions (see the Facebook help article See your Facebook Page role or access):
    • Facebook Page classic - Admin or Editor Page role.
    • New Facebook Pages experience - Full or partial control.
    • Asset in Facebook Business Manager - Management access to the Page in your Business Manager account. See the Facebook help article Add People to Your Business Manager.
  3. Follow Instagram's instructions to Add an Instagram account from your Facebook Page.

Next steps

Now you’re ready to add your Instagram Business profile to Hootsuite. If your Instagram profile is already connected to Hootsuite, add it again and Hootsuite will automatically update it for you when you complete the process.


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