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  Article updated: September 22, 2022

Add an Instagram account

Add an Instagram profile to Hootsuite to manage it from the same place as your other social media accounts. When you add an Instagram account to Hootsuite, you can publish to it, engage with your audience, create reports, and more.

Team, Business, and Enterprise plan members - To add social accounts to Hootsuite organizations, you must be a super admin, admin, or have custom "Add Social Networks" permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

Video: How to set up Instagram with Hootsuite.

Before you begin

Instagram offers three profile types: Personal, Business, and Creator. For full access to the Instagram features available in Hootsuite, including engagement, direct publishing, and analytics, you need to add a Business profile. Find out more about each Instagram profile type.

Important: Hootsuite labels Creator profiles as Business profiles, but due to limitations from Instagram, they do not have access to direct publishing.

To enable full Instagram functionality in Hootsuite, make sure you have the following:

Tip: If you've already added a Personal profile to your Hootsuite account, you can convert it to a Business profile and then add it to your account again with the following steps. Hootsuite automatically updates the connected profile for you when you complete the process.

Add an Instagram Business account

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  1. In a separate browser tab or window, log out of Instagram and Facebook.
  2. In Hootsuite, go to My profile, and then select Manage accounts and teams.
  3. Free and Professional plans: Select + Private account.
    Team, Business, and Enterprise plans: Select Manage beside your organization name, and then select Add a social network.
  4. Select Instagram.
  5. Select Instagram business.
    The two options to select your Instagram profile type.
    If you have a Personal profile, select Instagram personal, enter the Instagram account credentials (username and password), select Log in, and then select Exit with limited access.
  6. Select Log in to Facebook.
    The Log in to Facebook button highlighted.
  7. Enter your Facebook account credentials, and then select Log in.
    Hootsuite shows a list of Facebook Pages you have access to, which ones have connected Instagram Business profiles, and which ones you have sufficient Facebook access for.
  8. Select Add beside the Instagram Business profiles you want to add to Hootsuite, and then select Done.

    If you see “There is no Instagram business profile linked to this Facebook Page,” “Your Page role must be admin or editor to add this Instagram profile,” or your Page does not appear at all, see Troubleshoot issues adding an Instagram Business profile.

    The Add button highlighted next to a sample Instagram Business profile.

Note: If you have access to Hootsuite Impact, you'll need to add your social accounts to Impact too. See Connect your accounts to Impact.

Verify your Instagram account setup

When you add a Business profile to Hootsuite with full functionality, Hootsuite displays your Instagram profile picture. Instagram accounts added by selecting Instagram personal (step 5 in previous directions) display the default black Instagram logo as their profile picture and have limited functionality.
A business profile that hasn't authenticated with Facebook, showing a black Instagram logo as its profile picture.


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