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  Article updated: May 01, 2024

Create and manage tags

Tags can help you structure and organize your posts and conversations. Tags allow you to visually classify posts and conversations by category, which is useful for keeping track of things like engagement for specific campaigns and for providing other team members context about specific messages or posts. Think of a tag as an internal hashtag that can be attached to posts and messages without being visible to the public.

Plans: Business and Enterprise

Learn how to apply tags to posts and messages.

Message tagging for Hootsuite admins video.

Create and view tags in the tag library

It's helpful to have someone, or a small group of people, manage your tag library so your tags are kept tidy and up-to-date. All members can tag posts and messages, but only organization super admins, admins, and users with custom Manage Message Tags permissions can create tags and manage the organization’s tag library.

Note: Tags are helpful for you and your team. They aren't visible to your customers in published posts or in messages.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select Tags in the organization to view the active tags. You can filter or sort your view.
    Manage tags with tag filters highlighted.
  3. Select a tag to view its details, including date created and date modified. Select Create New Tag to create a new tag.

Tip: Add a tag description to provide context for when the tag should be used. Descriptions are visible to team members when they apply tags to content.

Batch create new tags

Create multiple tags at one time.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select Tags in the organization to view the active tags.
  3. Select Create New Tag.
  4. Select Batch Create.
  5. Enter a keyword, phrase, or hashtag, and then select ENTER to enter the next tag name.
  6. When you are finished entering all your tags, select Create tags.

Edit a tag

You can edit tag names and descriptions without affect your tag data.

  1. Go to My profile, and then select Manage accounts and teams.
  2. Select Tags in the organization to view the active tags.
  3. Select a tag from the library to edit the tag name or description.

Archive a tag

Archive tags to hide unused tags from the All Tags and Active Tags lists. This also removes them from the active filters in Analytics. You can archive tags to clean up your tag lists without deleting historical tag data.

  1. Select a tag from the Active Tag list.
  2. Select Archive.

To archive more than one tag at a time, filter the tag library by Active Tags, select multiple tags, and then select Archive Selected.

Unarchive a tag

Unarchive tags at any time to revert them to Active Tags, and view them in Analytics.

  1. Select a tag from the Archived Tags list.
  2. Select Unarchive.

To unarchive multiple tags, select the archived tags, and then select Restore Selected.

Delete a tag

Permanently delete a tag from the tag library. Deleting a tag will also delete all associated tag data.

  1. Select a tag from the Archived Tags list.
  2. Select Delete.

 

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