Manage your organization's social accounts

Collaborate with others to manage your social accounts. With Hootsuite organizations and teams, you can share the same social account with multiple members or teams of members to help manage the load.

Connect social accounts to your organization

Connect your social accounts to collaborate on them with your members and teams. You must be an organization Super Admin, Admin, or have the custom organization permission to Add Social Network to connect social accounts to your organization. Social accounts can only be connected to one organization.

1. In Hootsuite, go to Account, and then select Social accounts and teams.
2. Select Manage beside your organization name.
   
3. Select Add a social network.

For step-by-step instructions for connecting each type of social account, see:

• Connect a Facebook account
• Connect an Instagram account
• Connect a LinkedIn account
• Connect a Threads account
• Connect an X (formerly Twitter) account
• Connect a TikTok account
• Connect a YouTube channel
• Connect a Pinterest account
• Connect a WhatsApp account

Assign social accounts to a team

Assign one or more social accounts to a team. Your organization members and social accounts can belong to multiple teams. To create a team or learn more about teams, see Create or delete a team.

You must have one of the following roles to share social accounts with a team:

• Be an organization Super Admin or Admin
• Have Team Admin permissions for your team

1. Go to Account, and then select Social accounts and teams.
   
2. Select Teams.
3. Select a team, and then select Add a social network.

Manage team and organization social accounts

View the details of a social account, edit settings and permissions for a social account, and remove social accounts from the team or organization.

You must have one of the following roles to manage social accounts in your organization or team:

• Be an organization Super Admin or Admin
• Have Team Admin permissions for your team
• Have Advanced permissions for the social account

1. Go to Account, and then select Social accounts and teams.
2. Select Manage.
   
3. Point to a social account, and then select Settings. From here, you can view social account details, add a social account to a team, edit settings and permissions for the account, and remove the account from the team or organization.
   

Important: Removing a social account from a team only removes it from the team. The social account continues to exist in the organization. When you remove a social account from an organization, you delete it from Hootsuite. This removes past and currently scheduled content for that account, as well as any analytics data associated with it.