Older notices

This article contains a history of past notices from Hootsuite.

• Scam alert - May 2025
• Content library improvements - March 24, 2025
• Instagram Personal profile deprecation - December 2024
• Changes to Facebook metrics - September 16, 2024
• Changes to multi-advertiser ad settings - Aug 19, 2024
• Google Universal Analytics support removed from Analytics - June 10, 2024
• Changes to X streams - June 30, 2024
• Emoji option removed from Inbox - May 28, 2024
• X direct messaging - July 14, 2023
• Digital Services Agreement - July 10, 2023

Scam alert - May, 2025

Individuals impersonating Hootsuite employees

We've been made aware of an increase in scam attempts where individuals are impersonating Hootsuite employees, particularly on the platforms WhatsApp and Telegram. These scammers often try to gain your trust by presenting official-looking documents to appear legitimate. However, they are impersonating Hootsuite with fraudulent intent.

Hootsuite is not associated with individuals or groups who reach out to you on unofficial platforms claiming to represent us. We will never ask for your personal or financial details through these channels. If you receive a suspicious message, do not engage. Instead, report it right away on the social network and to our team at: support@hootsuite.com, and then block the sender.

Content library improvements - March 24,2025

Some big changes are coming to the content library to help you and your teams create compelling, on-brand social content more easily. This article highlights some of the improvements you'll see to Hootsuite's content library in the coming weeks.

New design for easier navigation

We're introducing tabs to organize your content libraries and third party content sources more efficiently. You'll be able to switch easily between your content sources and grab the media assets and templates you need.

We're also updating the Media and Templates views for a cleaner and more organized experience, and adding badges to individual media assets to identify their availability. Your team will be able to see, at a glance, which media assets and templates they can use for social posts.

Quick access to library management workflows

With the improved content library, you'll be able to create new libraries and manage existing libraries from the main Content dashboard. You'll also see a new Search field in the content library list to make it easy for you and your team members to quickly find the library you're looking for.

We're also making it easier to manage your media assets, with quick access to common actions you can take when you select an asset.

You'll also be able to perform bulk actions on multiple media assets or templates at the same time.

See Manage your content library for more details.

Ability to create templates from the content library

Using templates for your team's content is a great way to make sure your social posts are always on-brand. As part of our content library improvements, we're adding an option to create a template right from the content library.

You'll be able to add media and text, add tags, and specify when the template can be used by your team members.

See Create a template in a content library for more details.

New location for Bulk message upload

As we streamline navigation for a better content library experience, we're moving the Bulk message upload option to the Create a post menu, to better align with the post creation workflow.

Instagram Personal profile deprecation - December 2024

On December 4, 2024, Meta is deprecating its Instagram Basic API, which Hootsuite uses to fetch basic user information and media content from Instagram The deprecation of this API means that Meta is no longer allowing third party tools, like Hootsuite, to integrate and manage Instagram Personal profiles.

For more information about the different Instagram profile types, see Convert an Instagram Personal profile to a Business profile.

What does this change mean for you?

As a result of this change, we will no longer be able to support Instagram Personal profiles in Hootsuite. That means that you will no longer be able to:

• Connect or reconnect an Instagram Personal account to Hootsuite
• Publish posts to an Instagram Personal account in Hootsuite
• View posts published from an Instagram Personal account in Streams or your content calendar
• Create or schedule Instagram posts through Hootsuite's mobile notification workflow
• Share Amplify content to your Instagram Personal account

In addition, we will be making the following changes in Hootsuite starting December 2, 2024:

• Instagram Personal accounts will no longer be available in Create, Plan, or on draft or scheduled posts.
• Instagram Personal accounts will no longer be available in Streams, and existing Instagram Personal account streams will no longer display data.
• Any remaining posts that are scheduled from Instagram Personal accounts will be removed on January 31, 2025.
• Instagram Personal profiles will be removed from user accounts on January 31, 2025.

What should you do next?

To make sure you can continue to create, publish, and schedule your Instagram content in Hootsuite, we recommend that you convert your Instagram Personal profile to an Instagram Business account.

To make sure there are no interruptions to your Instagram access in Hootsuite, complete the following steps before December 2, 2024:

1. Convert your Instagram Personal account to Instagram Business account. For detailed instructions, see Convert an Instagram Personal profile to a Business profile.

2. Convert all Instagram Personal account scheduled posts that you’d like to keep into drafts, so that they are not removed after January 31. For detailed instructions, see Edit content in your calendar.

3. Remove your existing Instagram Personal account from Hootsuite. For detailed instructions, see Remove a social account from Hootsuite.

4. Reconnect your Instagram Business to Hootsuite. For detailed instructions, see Connect an Instagram Business account.

Changes to Facebook metrics - September 16, 2024

Meta deprecated a number of Facebook metrics on March 14 and September 16, 2024. These changes affected some Hootsuite metrics and metric breakdowns. Read Meta's announcement.

Tip: This article served as a point-in-time notification. As new metrics are added, you'll find them in our metrics library (see Metrics in Analytics).

How the deprecation affects metrics in Hootsuite Analytics?

Deprecated metrics are not available in the metrics library. This means they cannot be added to Analytics reports. If you had added a metric to a report and that metric was deprecated, it will still be available in your report. However, the metric won't update with new data and will display with a yellow icon to indicate it's status.

You can no longer apply deprecated breakdowns to metric tiles. If you've already applied a breakdown to a tile in your report and that breakdown was deprecated, it will still be available in your report. However, the metric tile cannot be updated. If the tile is removed, it cannot be recreated.

Advanced Analytics

Deprecated metrics will still be available in Impact content, Content comparison, ROI analysis, Custom metrics, and Data export. However, the metrics won't update with new data. They can be used for historical purposes.

Metrics and breakdowns that changed

Facebook deprecations affected the following metrics. The following deprecated metrics were removed from Hootsuite Analytics.

• Page answers
• Page check-ins and Page check-ins (unique)
• Page clicks (unique)
• Page comments
• Page content clicks
• Page coupons
• Page engaged users
• Page likes
  
• Page logged-in views (unique)
• Page mobile check-ins (unique) metric
• Page mobile check-ins metric
• Page negative feedback, Page negative feedback (unique), and Page negative feedback rate
• Page positive feedback (unique)
• Page positive feedback (unique) metric
• Page referral traffic > Type
• Page RSVP
• Page shares
• Page stories
• Page views > Tabs
• Page views > Type
• Post clicks (unique)
• Post engaged fans
• Post engaged users
• Post negative feedback, Post negative feedback - hide all posts (+unique), Post negative feedback - hide posts (+unique), Post negative feedback - report as spam (+unique), Post negative feedback - unlike page (+unique)
• Post paid fan impressions
• Post paid fan impressions (unique)
• Post people talking about this
• Post stories

The following metrics were affected by the deprecations and their calculations and breakdowns changed:

• Page engagement - Because of the changes to Page engaged users and Page engagement rate, this metric calculation changed
• Page engagement rate - Calculation changed
• Page fans - Gender and age breakdowns removed
• Page fans online (by hour) - Calculation changed
• Page impressions - Breakdown for story type and origin removed
• Page new fans - Source breakdown removed
• Page organic impressions - Calculated by subtracting Page paid impressions from Page impressions
• Page organic reach - Calculated by subtracting Paid reach from Page reach. New Page paid reach and Page organic reach metrics were added
• Page reach - Breakdowns for gender, story type, age, city, and country removed. Reach demographics replaced with Page fan demographics
• Page views - Status breakdown removed
• Page post organic reach - Calculated by subtracting Page post paid reach from Page post reach
• Page post impressions - Calculated by subtracting Page post paid impressions from Page post impressions. A new Page post paid impressions metric was added

Changes to multi-advertiser ad settings - Aug 19, 2024

Meta is changing its default settings for multi-advertiser ads.

The multi-advertiser ads feature shows ads from multiple businesses to Facebook or Instagram users so they can discover products and services that are personalized to them. This means that for select placements on Facebook and Instagram, your ads can appear alongside another advertiser’s ads in the same ad unit.

Starting August 19,2024, Meta is updating the settings for multi-advertiser ads to be "opt-in" by default. When you publish Facebook and Instagram ad campaigns directly from Meta Ads Manager, your ads will automatically be included in multi-advertiser ad units unless you opt-out.

However, if you publish Facebook and Instagram ad campaigns through Hootsuite Social Advertising, the multi-advertising ads option will remain set to "opt-out" by default. If you want to enable this feature for your ad campaign, you must change the setting in the Meta Ads Manager.

For more information, see Meta’s About multi-advertiser ads article.

Changes to X streams - June 30, 2024

X is removing support for their Followers and Reposts streams and for blocking or reporting users in Hootsuite Streams.

These changes mean that you'll no longer be able to create new X Follower and Reposts stream types in Hootsuite Streams and any previously created X Follower or Reposts streams will no longer update. You can still filter X streams by follower count (see Filter X or Facebook streams), follow or unfollow X accounts (see Follow or unfollow an X account) and like, reply, or repost in X streams (see Like, reply, repost, and message in X streams).

As new X changes roll out, you can rest assured that we'll keep you informed about any that will impact your experience in Hootsuite.

Google Universal Analytics support removed from Analytics - June 10, 2024

Google Analytics 4 has replaced Universal Analytics (Google Analytics 3). As a result, support for Universal Analytics (GA3) will be removed from Hootsuite Analytics and Hootsuite will stop collecting and processing data for those accounts on June 10, 2024.

Make the switch to Google Analytics 4 to continue to use Google Analytics with Hootsuite Advanced Analytics. To configure and connect your Google Analytics 4 account, see Connect a Google Analytics account.

You'll still see your existing GA3 metrics and historical data in reports you created prior to this date. However, the data will no longer update and you won't be able to create new reports or ROI profiles leveraging data from old GA3 accounts.

Resources:

• Announcement: Google Analytics 4 has replaced Universal Analytics
• Help article: Connect a Google Analytics account

Emoji option removed from Inbox - May 28, 2024

Hootsuite is upgrading its social network engagement solution. The following change affects Professional and Team plan members using Inbox (1.0).

As part of this transition, we’re removing the emoji option from Inbox conversations. You’ll find the ability to add emoji in the new Inbox (Inbox). Inbox will be available to new customers on the Team plan and those on the new version of the Professional plan (to be released later this summer).

We'll begin migrating all existing customers to Inbox later this year, using a phased approach.

We appreciate your continued patience and understanding as we work to migrate existing Team and Professional customers to the new Inbox. We’ll keep you updated on our progress.

X direct messaging - July 14, 2023

In an effort to reduce the number of spam messages in direct messages (DMs), X introduced a new setting where you can only receive DMs from X verified users that you follow. Messages from verified users who you don't follow will be sent to the message request inbox on X. Users who previously set their account to receive messages from everyone will be automatically migrated to the new ‘Allow Messages only from Verified Users’ setting. Further information on the change can be found on X's help website.

With this change, X DMs may not reach connected X accounts in Hootsuite Inbox (Inbox or Inbox), and you may see a decrease in your inbound direct messages. We encourage you to review your Privacy and Security settings on X, and assess if the changes are problematic to your Xengagement. If you want to revert the changes, use the following instructions:

1. Go to your settings on X.
2. From your X Settings, select Privacy and Safety, and then select Direct Messages.
3. Select Allow message requests from everyone.

Digital Services Agreement - July 10, 2023

The EU’s Digital Services Act (DSA) aims to create a safer digital space where users' fundamental rights are protected and to establish a level playing field for businesses. The DSA is targeted at online service providers - the obligations are wide ranging and differ according to how an organization is categorized under the Act.

Starting July 10, 2023, if your Facebook or Instagram ads target any European Union countries or its associated territories (including in situations where EU countries/territories are indirectly targeted by selecting “worldwide” as your target), you will be required to enter the person or organization benefiting from the ad ("beneficiary"). You'll also have to document who is the person or organization paying for the ad ("payer") if that person or organization is different from the "beneficiary." A list of the EU countries and associated territories is available in the Meta article: Beneficiary and payer requirements for ads targeting the European Union.

This information will be required for all new, duplicated, or edited ads targeting the European Union or its associated territories. Your ad will not be published on any Meta platforms if you do not enter the information. If you are running an existing campaign that does not include the required information, and it is scheduled to run past July 10, 2023, your ads will stop running on the Meta platform. This requirement applies to all ad creation surfaces, including the Marketing API.