Article updated: December 12, 2022
View the following sections for a history of past notices from Hootsuite.
To help you streamline all of your paid content promotion activities, we've created a new Advertise area in Hootsuite where you can manage all of your boosted posts in one place. From now on, you can go to the Advertise area to boost your high-performing Facebook and LinkedIn posts.
With this change, we're removing the Promote tab from Planner. You can still do everything in Advertise that you're used to doing in Promote. You can find a post to boost (or for Facebook, set up an automated boost), pause or delete a scheduled boost for a post, and view metrics on how your boosted post is performing.
Simply select Advertise on the Hootsuite navigation, select the social channel where you want to promote your post, and set up your Facebook Boost or LinkedIn Boost as before.
Facebook Analytics will no longer be available after June 30, 2021. Read the Facebook announcement.
This change will not affect Hootsuite Analytics or Impact. You can continue to track and analyze the performance of your Facebook posts alongside your other social networks in both Hootsuite Analytics and Impact in Analytics.
LinkedIn posts that include videos now appear in your streams and in Inbox messages. In both Streams and Inbox, you can play attached videos, like video posts, and view and respond to comments.
In short, LinkedIn posts with videos now include all the same engagement functionality as other video posts in Hootsuite.
For more about using videos with LinkedIn, see Everything You Need to Know About LinkedIn Video.
You can now also analyze your LinkedIn video posts in Analytics. LinkedIn video metrics are available in both Reports and the Post performance view. To learn more, see Metrics in Analytics.
On April 5th, Hootsuite’s Free plan is changing. Going forward, you can manage 2 social accounts and schedule up to 5 posts with the Free plan. Once your number of scheduled posts drops below 5, you can schedule additional posts. This is a change from the previous 3 social accounts and 30 scheduled posts.
The Free plan did not go away. You still have the ability to manage 2 social accounts and schedule up to 5 posts for free. And if you choose to switch to the Professional plan, you can manage up to 10 social accounts and schedule an unlimited number of posts!
To check how many social accounts are connected to your Free plan, go to My profile and then select Manage accounts and teams. If you currently manage more than 2 social accounts, know that this change does not mean we will remove those additional accounts from Hootsuite for you. However, if one of your social accounts disconnects (for example, you change a password or the social network initiates a periodic disconnect), you will not be able to reconnect and manage more than 2 accounts on the Free plan. If you have an account that disconnects, you can do either of the following:
- Connect to the 2 social accounts you care about most. You may have to reduce the number of social accounts you currently manage in Hootsuite to connect to the 2 accounts you want to manage with the Free plan (see Remove a social account from Hootsuite).
- Consider switching your plan to one that allows you to manage more social accounts and work with additional great features (see Overview of Hootsuite plans).
Similarly, if you have over 5 scheduled posts, you will not lose any of those posts. But, going forward, you will not be able to schedule additional posts on the Free plan until you are under the 5 scheduled posts limit.
With the release of iOS 14, Apple announced a change to how apps collect data on devices using iOS 14. Apple’s AppTransparencyTracking framework requires all apps to ask iOS 14 users whether they agree to being tracked across apps and websites owned by other companies. If a user opts out, Apple will prevent certain data collection and sharing from the device.
This has significant implications for how the Facebook pixel tracks app and web conversion events, and big impacts to our Hootsuite Ads customers who advertise on mobile devices and across the web.
In response to this change, Facebook will process pixel conversion events from iOS devices using Aggregated Event Measurement. To continue measuring web events from iOS 14 devices, you’ll need to make several changes. There are also several new limitations to be aware of.
Who is affected?
Anyone who runs Facebook advertising campaigns for leads or sales will be affected by this change. Targeting, reporting, and optimization will be reduced as a large number of iOS users opt out of the required prompt.
If your Facebook advertising activities don’t focus on conversions, but rather on social brand awareness metrics such as likes, comments, shares, and video views, the impact of these changes will be minimal.
Actions to take now
If you plan to deliver ads for conversion events that occur on your business’s app or website, see Facebook’s help article How Apple’s iOS 14 Release May Affect Your Ads for the lists of actions to take and new limitations in advertising on Facebook.
Changes to Hootsuite Ads
As a result of the changes that Facebook will be making, here are the changes you will see in Hootsuite Ads:
- Attribution window settings: The options for all campaigns will be 7-day (default) or 1-day click attribution windows.
- Ad creative: You won’t be able to use deferred deep links in ads in an App install or App event campaign targeting iOS 14.
- Mobile app custom audiences and app connections will no longer be available as targeting options.
- App install, app event, or value optimization ad sets will not be able to target iOS 14+ devices.
- Minimum duration: Campaigns with “Lowest cost with bid cap” or “Cost cap campaigns” bidding strategies must have a duration of at least 3 days.
We can help!
We’re here to help you understand the impacts to your ads and reporting, and to make the necessary changes to adapt.
All Hootsuite Ads customers have an allotment of free strategic review sessions per year. These are 1-hour, live discussions with a social ads expert. Schedule a session from your Hootsuite Ads dashboard on the Services tab.
Instagram and Facebook are making some changes that affect publishing to those networks in Hootsuite:
- As of November 3, 2020, the option to tag Instagram and Facebook posts with a location is no longer available.
Between January and March of 2021, the following two Instagram changes will occur:
- Each Instagram account will be limited to publishing a maximum of 25 Instagram posts with direct publishing from Hootsuite (or any other third-party publisher) within a rolling 24-hour period. To publish more than 25 posts within a 24-hour period, you can go to Instagram directly to publish more.
Stories and posts published using the mobile notification workflow won't be included in this limit.
- Instagram accounts linked to Facebook Pages with large audiences may be asked to confirm their identity and secure their account before they can resume publishing via Hootsuite. This process involves 1) enabling two-factor authentication to protect the account from unauthorized access and 2) confirming your primary location by turning on your mobile device's location services.
Instagram is making these changes to maintain the safety and integrity of the Instagram community. If you’d like to provide feedback directly to the Instagram team, you may do so via this survey.
As Facebook continues to enhance the security of its platform, it is enforcing policies that control how third-party partners, like Hootsuite, access and use Facebook data. As a result, third-party access to public information available for Facebook Pages is restricted, and the following Hootsuite functionality has changed:
- You can no longer add Page Search streams to monitor Facebook Pages that you don’t own. Hootsuite is removing this option as an available stream type. Any existing Page Search streams you’ve added will no longer work. You can delete them by selecting More options in the top right of the stream and selecting Delete Stream.
- If you manage more than one Facebook Page in Hootsuite, you can no longer interact with a Page stream as another Page. This includes commenting and replying as another Page in Timeline, Unpublished, Mentions, My Posts, and Activity streams, as well as in Assignments Manager.
- In Mentions streams, you can no longer view, like, or reply to comments. You can add new comments to a mention, but they will not display in the stream when the webpage is refreshed. Likes, comment counts, attachments, images, and videos in mentions or in comments on mentions will no longer display in the Mentions stream.
- In Inbox, the Page name is no longer displayed for messages sent by Facebook Pages. Messages sent by Facebook Pages appear in Inbox as Visitor Posts, made by "Facebook User."
For more details about Facebook's public Page policies, see Simplifying Our Platform Terms and Developer Policies on the Facebook for Developers blog.
Apps that have not been updated yet will be impacted in various ways, the most common being that logging in will not work in Google Chrome. Other apps may display various errors in stream instead of the expected stream content. We have proactively reached out to our 3rd-party developers to update their apps accordingly.
Impacts to the following apps to be confirmed, they will not work as expected in Google Chrome until they have been updated. The interim workaround is to use a different browser with these apps if you experience any issues:
- Trustpilot Reviews
- Glassdoor Company Updates
On March 31, 2020, Instagram will complete the deprecation of its Legacy API (application programming interface), which supports Instagram Personal profiles in Hootsuite. Personal profiles will be migrated onto the replacement Basic Display API. This new API does not provide the same level of functionality for Personal profiles, and requires a reconnection.
Instagram Business profiles connected to a Facebook Page have full Instagram functionality within Hootsuite. This includes Instagram analytics, the ability to publish directly, and being able to engage within your streams.
- If your Business profile is already connected to Hootsuite and authenticated with Facebook, you are not impacted by this change.
- If you have a Personal Instagram profile, consider converting it to a Business profile. If you choose to stay with a Personal profile, the API migration will require you to reconnect on or after March 23, 2020. After this date, any posts scheduled to publish will fail to send notifications until the profile is reconnected. See the following full list of reduced functionality for Personal profiles in Hootsuite’s products. Personal profiles using the Hootsuite mobile app for iOS should also update to the latest version of the app.
- If you have a Business profile connected to Hootsuite, but it’s not authenticated with Facebook, you will need to reconnect on or after March 23, 2020. If you don't authenticate with Facebook, your profile will be subject to the same limitations as Personal profiles. Learn more: Connect an Instagram account to a Facebook Page
Reconnect your Instagram Business account and complete the Facebook authentication step to avoid loss of Instagram functionality (see Add an Instagram account).
Personal profile support after March 23, 2020
- Instagram avatars and usernames will no longer be available. Wherever you select, view, and manage your profile within the dashboard, it will be identifiable only by its Instagram handle.
- Hootsuite Analytics will no longer be available for Personal Instagram profiles.
- The My Posts stream will no longer show post locations, comments, or like and comment counts. To view engagement on Personal profile posts, you will have to open them in Instagram from the stream.
- Inbound tagging will no longer be supported for Personal Instagram posts.
- Personal profiles will no longer be included in the weekly account activity email.
- Hootsuite Impact - Personal Instagram profiles will no longer be supported in Impact.
Instagram offers two different APIs for partner use. The legacy Instagram API, and the newer Instagram Graph API, which is actively developed and maintained.
Before January 1, 2020, Hootsuite Analytics retrieved data for both Business and Personal profiles from the legacy API. We’ve since updated the data source for Instagram Business profiles that are authenticated with Facebook. Now we’re pulling data for those Business profiles from the Graph API.
Because the Graph API does not support Personal profiles, Personal profile analytics, and analytics for Business profiles without the full Facebook authentication, are no longer available.
Changing the data source for Business profiles with full authentication will ensure the best and most accurate analytics experience. These profile connections will be more reliable. It also allows us to be more agile in the future, with the potential to develop new metrics for Business profiles.
But, the new Graph API doesn't provide all the same information as the legacy API. So this change means some immediate impacts to Instagram analytics:
Metrics for Business profiles will include only organic likes and comments
Likes and comments are displayed in the Post Performance section, and in the following metrics in analytics reports: Post Likes, Post Comments, Engagement, Post Tables, and Top Posts.
Reports will continue to show both organic and paid data before January 1, 2020, while data going forward will only include organic engagement.
Note that Instagram displays both organic and paid data for Business profiles natively, so their likes and comments will no longer match Hootsuite.
The ability to compare by Instagram filter will be deprecated
Until now, the following metrics could be compared by Filter: Inbound Messages, Posts, Post Comments, Post Likes, and Post Video Views. As of January 17, 2020, this option will be removed for all Instagram profiles, and any existing reports comparing by Filter have been set to ‘Compare by Account’ by default.
On November 19, 2019, interaction history will be limited to six months. This change aligns with updated terms and conditions from Twitter and Facebook.
The change will impact any customers using the Twitter interaction history feature in Streams, as well as those with access to Facebook interaction history through the closed beta. Any interactions older than six months between your social profile and a user will no longer appear in the user’s profile details. (For more, see View your Twitter interaction history.)
On October 7, 2019, we are removing the WordPress integration from Hootsuite.
We made this decision because the advantages of maintaining a full integration no longer outweigh the costs to Hootsuite and our customers. WordPress uses a non-standard authentication system, so maintaining the integration negatively affects our ability to react quickly to changes in other platforms. By removing it, we can strengthen our authentication infrastructure and stay focused on work that delivers more value to our customers.
WordPress.org users can continue to create and edit pages and posts, moderate comments, and share posts to social networks from within Hootsuite Streams by downloading the free WordPress.org app from the Hootsuite App directory.
WordPress.com users will no longer be able to publish posts and blogs to their WordPress accounts, or monitor their WordPress posts through Hootsuite.
A planned change to the LinkedIn API will end Hootsuite’s access to the data needed to generate Home streams for LinkedIn personal profiles.
As of July 15, the Home stream for LinkedIn personal profiles will no longer be available and Hootsuite users will no longer be able to monitor, like, or comment on content using the Home stream. You will still be able to post content to your LinkedIn personal profile and create the My Updates and Scheduled streams for LinkedIn profiles, where you can still monitor, like or comment on your own content.
The API change will not affect Hootsuite functionality for LinkedIn Pages.
On March 29, 2019, we’ll be removing our legacy Assignments Manager from Hootsuite.
With declining usage and loss in functionality due to Instagram’s recent API changes, and the upcoming sunsetting of Google+, the benefits of maintaining legacy Assignments Manager no longer outweigh the costs.
We’re committed to helping customers manage their social media content as efficiently as possible. In September 2016, we introduced a new Assignments Manager with the following features:
- A new layout that condenses workflows and is quicker to navigate
- Time-saving functionality like saved filters and bulk actions
- Near-instant message refresh (within 2 seconds)
- Streamlined views of assignment workflow history that provide greater clarity
- The ability to send messages to apps including Salesforce and Marketo
A majority of customers are now managing their social engagement in the upgraded tool. We strongly recommend that customers still using the legacy Assignments Manager begin moving their teams over now. All your assigned and resolved messages will be available in the new view. See Engage with and assign conversations in Inbox for more information.
As of January 28, 2019, Hootsuite will stop support for Google+.
This is following Google’s announcement of October 2018 that it is shutting down Google+ for consumers. Google has recently announced plans to begin shutting down the network’s APIs as early as January 28, and will complete the shut down on March 7, 2019. Learn more about Google+ API Shutdown.
On January 28, authentication with Google+ will no longer be available. In Hootsuite, this means no longer being able to add or reconnect Google+ pages or profiles. Any posts scheduled to publish to Google+ after January 28 could also fail. For those who previously used Google+ to sign in to Hootsuite, you can now use the new Google sign in button.
Google+ will be removed completely from Hootsuite dashboards on February 28, 2019.
As of March 4, 2019, our legacy analytics solution is no longer available.
Few customers were taking advantage of the analytics solution—and when we asked why, a vast majority of customers reported that its features weren’t easy to use and lacked key metrics needed to prove success.
We have more robust, intuitive analytics, with improved customization options, more of the metrics customers need, and the ability to track performance trends over time available today in our Professional, Team, Business, and Enterprise plans. Go to the upgraded Analytics. Or get an overview of all the features in our video playlist.
On February 20, 2019, we’re removing the synchronization between Assignments Manager and Inbox within Hootsuite, to ensure that Inbox interactions are handled properly, and to provide accurate reporting.
What this means is that assignment and tagging actions from Assignments Manager and Streams will no longer be reflected in Inbox. The following workflows will not apply to messages in Inbox:
- Manually assigning Facebook Private Messages from Streams
- Manually re-assigning or resolving messages from Assignments Manager
- Automatically assigning and tagging Twitter Direct Messages via automation rules you’ve previously set up
Inbox assignments can still be created and resolved within Inbox, independent of these workflows. Enterprise users can also create automated assignments specifically for Inbox (see Automate assignments and tags). In conjunction with these changes, as of February 20, Inbox assignment actions for private messages will be captured in the team analytics available to Enterprise, including resolution time-based metrics. To simplify reporting, Hootsuite Analytics will automatically combine the metrics from both Assignments Manager and Inbox in one report.
If your existing engagement workflow does not support Inbox; e.g. you require approvals or notifications, continue using Assignments Manager and Streams, and watch for updates as we are constantly adding new functionality to Inbox. See also: Differences between Inbox and Assignments.
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