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  Article updated: August 11, 2023

Discover the best times to post

Use the Best time to publish view to see the optimal days and times to publish your posts. Then use those times to extend reach, build awareness, increase engagement, and drive traffic. We personalize your suggestions based on your social results for the last 30 days.

You can find suggestions for the best times to publish on your Facebook Pages, Twitter accounts, Instagram Business accounts, LinkedIn accounts, Pinterest, YouTube, and TikTok accounts.

Video presentation of Best time to publish in Analytics.

View suggestions for the best times to publish

    1. Go to Analytics .
    2. Select Best time to publish.

Best time to publish navigation in analytics.

  1. Select a social network and a social account, and then select to view suggestions for your best times to post.
  2. Schedule a post for the suggested days and times. Learn more about scheduling posts in Hootsuite.

Note: Depending on the social network you select, you may also view suggestions for best times to publish based on when your audience is most active online.

How we calculate your personalized suggestions

We calculate your suggestions using your results for the last 30 days. See the following table for the metrics we use to return your suggestions for the best times to publish.

How social networks and metrics are calculated
Social network Extend reach Build awareness Increase engagement Drive traffic
Facebook Fans online Post impressions Post engagement rate Post link clicks
Twitter Followers online Post impressions Post engagement rate Post link clicks
Instagram Business Followers online Post impressions Post engagement rate -
LinkedIn Pages - Post impressions Post engagement rate Post clicks
LinkedIn profiles * - - Post likes + Post comments Ow.ly clicks
TikTok Follower activity Post impressions Post engagement rate -
YouTube - Post video views Post likes + comments + shares -
Pinterest - Post impressions Post saves Post outbound clicks

* Business and Enterprise customers only

Learn more about metrics in Analytics.

Notes:

  • Suggestions may not be available if you have not published any posts or have had little to no engagement on your posts in the last 30 days. To view suggestions, try publishing more posts and look to use images, videos, and GIFs to get noticed and increase your engagement. For inspiration, check out this list of social media content ideas and examples.
  • All times are based on the time zone selected in your account settings.

 

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