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  Article updated: May 31, 2022

Metrics in Insights

Insights generates a standard set of metrics for your search results, so you can see how relevant your search term is from a variety of angles. Insights updates these metrics based on the time frame you choose and the filters you apply, so you can zero in on the data that matters most to you.

The time zone for all search data is UTC. For information on how Insights categorizes mentions, see About Insights mention classification.


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