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  Article updated: August 11, 2022

Metrics in Insights

Insights generates a standard set of metrics for your search results, so you can see how relevant your search term is from a variety of angles. Insights updates these metrics based on the time frame you choose and the filters you apply, so you can zero in on the data that matters most to you.

The default time zone for all search data is UTC, but you can change it to your preferred time zone from the date picker. For information on how Insights categorizes mentions, see About Insights mention classification.

 

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