Hootsuite product limits and recommendations

Hootsuite comes with the following supported limits and requirements. Follow these guidelines and recommendations to help ensure that Hootsuite performs efficiently and effectively for your organization.

Notes:
  • To compare plans and learn about plan limits, see Overview of Hootsuite plans.
  • If your needs exceed any of the limits listed here, please contact your customer success manager to discuss additional options and help ensure that Hootsuite is optimized for customer requirements.

Accounts and organizations

Accounts and organizations requirements and descriptions
Limit or requirementDescription
Number of social accountsIf you connect to more than 1,000 social accounts, you might experience decreased performance in certain areas of Hootsuite.
Number of social accounts in a single teamIf you add more than 50 social accounts per team, you might experience decreased product performance in Hootsuite.
Number of membersIf you add more than 1,000 members to a Hootsuite organization, you might experience decreased performance in certain areas of Hootsuite.
Number of teamsIf you add more than 1,000 teams to a Hootsuite organization, you might experience decreased performance in certain areas of Hootsuite.
Number of social accounts or teams in AssignmentsIf you have more than 100 teams or 100 social accounts, you might experience decreased performance in Assignments for admin users.

Amplify

Amplify requirements and descriptions
Limit or requirementDescription
Number of shares per member per day We recommend a limit of 200 shares per Amplify advocate per day, to prevent decreased product performance and potential identification as spam.
Number of images per postAmplify supports only single-image posts.
Image and video size and resolution for postsEach social network has its own requirements for media elements, such as format, file size, and aspect ratios. See Create Amplify content for advocates to share for a table of guidelines.

Analytics

Analytics requirements and descriptions
Limit or requirementDescription
Number of characters in inbound messagesInbound messages are truncated after 400 characters.
Number of characters in outbound postsOutbound posts can have a maximum of 2,000 characters.
Number of breakdowns for exportYou can export a maximum of 999 breakdowns. If you exceed this limit, breakdowns display a message of 999 +other.
Number of tiles in a reportA report can have a maximum of 100 tiles.
When you reach this limit, you'll need to delete a tile to add a new one.
Number of filters or campaigns displayed in the Post Performance PDF exportA PDF export can include a maximum of 10 filters or campaigns. If you exceed this limit, exports display a message of 10 +other.
Number of sources displayed in PPTX exportsPowerPoint (PPTX) exports can display a maximum of 5 sources.
Number of columns in Post Performance tablesPost Performance tables support a maximum of 25 columns. If you exceed this limit, the table will not show values until a column is deleted.
Number of posts in a table in a report or in Post PerformanceTables in reports and Post Performance tables support a maximum of 100 posts.
Number of posts in a table in PDF exportsMetrics tables in PDF exports display a maximum of 5 posts.
Number of posts in a table in CSV/XLSX exportsMetrics tables in CSV and XLSX exports display a maximum of 1,000 Amplify posts, and a maximum of 10,000 posts for all other social media.
Number of reports per user Individual Analytics users can create a maximum of 1,000 reports.
If you reach this limit, you'll need to delete a report to create a new one.
Report title lengthReport titles can have a maximum of 225 characters.
Tile title lengthTile titles can have a maximum of 100 characters.
Number of reactions on which Analytics calculates inbound collocations per dayAnalytics can calculate inbound collocations on a maximum of 10,000 reactions per day. Collocations are metrics that can be broken down, such as Facebook inbound messages broken down by topic.
Number of posts on which Analytics calculates outbound collocations per selected time frameAnalytics can calculate outbound collocations on a maximum of 1,000 posts per selected time frame. Collocations are metrics that can be broken down, such as tweets broken down by topic.
Number of Instagram followers required to display Analytics dataAnalytics displays data only for Instagram Business accounts with more than 100 followers. This is a limit imposed by Instagram.

Automation

Automation requirements and descriptions
Limit or requirementDescription
Number of automation rulesThe more automation rules you apply per social network and message type, the longer it will take to process messages.

Compose and publish posts

Compose and publish posts requirements and descriptions
Limit or requirementDescription
Image size and resolution for postsEach social network has its own image requirements, such as format, file size, and aspect ratios. For a table of the image requirements that apply in Hootsuite, see Work with images.
We recommend using the Image editor in the Composer to fix any size or aspect ratio errors before publishing.
Video size and resolution for postsEach social network has different requirements, such as format, file size, and aspect ratios. For a table of the video requirements that apply in Hootsuite, see Work with videos.
Video transcoding automatically adjusts a video’s bitrate, height, and width to meet each network’s requirements.
Number of posts to Facebook PagesIf you post to a large number of Facebook Pages at the same time, Hootsuite could time out, scheduled posts could fail, and other errors might occur.
We recommend creating teams, in which you group no more than 30 Facebook Pages together. Use the Post and duplicate or Schedule and duplicate options (see Publish a Facebook post) to quickly create the post multiple times for different teams and groups of Pages.
Number of Facebook albums available when composingWhen composing a new post, you can access the first 500 albums in a Facebook Page or group.
Number of posts to Instagram accountsYou can publish a maximum of 25 posts to an Instagram account within a rolling 24-hour period. This is a limit imposed by Instagram.
Number of characters in postsEach social network has its own character limits, as follows:
  • Facebook: 2,000 characters per post
  • Instagram: 2,200 characters per post
  • Twitter: 280 characters per tweet
  • LinkedIn: 1,300 characters per post
Number of Twitter accounts per postYou can select only one Twitter account per post. This is a limit imposed by Twitter.

Hootsuite Ads

Hootsuite Ads requirements and descriptions
Limit or requirementDescription
Number of connected Facebook PagesIf you connect more than 1,000 Pages, overall performance will be slow, including campaign creation, dashboards, and reporting.
Number of connected ad accountsIf you connect more than 1,000 ad accounts, overall performance will be slow, including ad account connection, campaign creation, dashboards, and reporting.
Facebook ad account limitsSee Campaign, Ad Set and Ad Limits Per Ad Account in the Facebook Business Help Center for Facebook ad account limits.

Impact

Impact requirements and descriptions
Limit or requirementDescription
Impact Content: Number of posts in CSV exportYou can export up to 1,000 pieces of content in the Impact Content section.
Browse Content: Number of posts in CSV exportYou can export up to 500 pieces of content per social network in the Browse Content section, with the exception of Facebook, which allows 2,000 pieces of content.
Adobe Analytics attributionFor attribution to function properly from Adobe Analytics to Impact, each post must have referring domain data and a unique tracking parameter.
Data queries in Filter ContentIf you query more than 1 year of data or multiple social connections in the Filter Content section, data might take from several seconds up to several minutes to load.
Number of connections in Impact dashboardsIf you have more than 100 connections in an Impact dashboard, you might experience decreased performance.
Number of Instagram followers required to display Analytics dataImpact displays data only for Instagram Business accounts with more than 100 followers. This is a requirement imposed by Instagram.

Inbox

Inbox requirements and descriptions
Limit or requirementDescription
Number of conversations storedInbox stores conversations for up to 6 weeks, with a limit of 10,000 public conversations and 10,000 private conversations per social media profile. Conversations older than 6 weeks that receive a new message are reopened and appear as new conversations.
To view messages older than 6 weeks, go to Analytics, and then create a First Response Time report. Your messages are displayed in the First Responses Table tile. To learn more, see .
Interaction historyInbox stores interaction history with Facebook and Twitter users for 6 months.
Number of tagsIf you create more than 1,000 tags, dropdowns that display tags will load slowly.
Number of saved repliesIf you create more than 1,000 saved replies, dropdowns that display saved replies will load slowly.
Number of notes per profileIf you add more than 1,000 notes to a profile, the profile will load slowly.

Insights, powered by Brandwatch

Insights requirements and descriptions
Limit or requirementDescription
Number of targeted data sourcesYou can track a maximum of 100 targeted data sources in Insights, such as Facebook Pages, Instagram Business accounts, and Instagram hashtags.
Number of characters per search queryYou can enter a maximum of 100,000 characters in the search field when running a search in Insights.
Number of mentions per search per dayAlthough searches don’t have a hard mention limit, a fixed sample rate is automatically applied to extremely high-volume searches—those in which the 85th percentile for daily volume is more than 5,000 mentions.
For example, if the 85th percentile for daily query volume is 10,000, a 50% sampling rate is applied to the entire query: Days with a true volume of 60,000 will have a sample of 30,000, and days with a true volume of 10,000 will have a sample of 5,000. Regardless of the fixed sample rate, we never store more than 100,000 mentions for a single day.
Mention storageMentions are stored for 30 days for quick searches and 13 months for saved searches.
Number of mentions in exportsYou can export a maximum of 5,000 mentions per day for your saved searches.
Number of Instagram hashtags you can collectYou can add up to 30 unique hashtags in any rolling 7-day period as part of the Instagram Hashtag targeted data source.

Notifications

Notifications requirements and descriptions
Limit or requirementDescription
Number of NotificationsHootsuite Notifications stores up to the last 500 notifications.

Planner

Planner requirements and descriptions
Limit or requirementDescription
Number of scheduled messages displayedPlanner allows a maximum of 500 each of scheduled, reviewed, and draft messages per week.
Number of scheduled messages displayed in legacy list viewsIf you have more than 200 scheduled messages, you might need to filter by a specific account to see them all.
Limit on historical posts displayedPlanner does not display posts older than 12 months. Drafts older than 12 months still display in Planner. 

Streams

Streams requirements and descriptions
Limit or requirementDescription
Number of boardsYou can add a maximum of 20 boards to your Hootsuite account.
Number of streamsYou can add a maximum of 10 streams to each board.
Number of scheduled posts displayedStreams displays up to 100 scheduled posts. This applies to scheduled Facebook posts, tweets, Instagram posts, and LinkedIn posts.
Number of private messages to Facebook Pages displayedStreams displays up to 1,500 private messages sent to Facebook Pages, or 3 months of messages, whichever comes first.
Number of posts to Facebook groups displayedStreams displays up to 100 posts to Facebook groups.
Number of tweets and retweets displayedStreams displays up to 800 of your tweets and retweets.
Number of others’ retweets displayedStreams displays up to 100 of your tweets that were retweeted by others.
Number of liked tweets displayedStreams displays up to 200 of your liked tweets.
Number of Twitter profile mentions displayedStreams displays up to 800 mentions of a Twitter profile in tweets and replies.
Number of new Twitter followers displayedStreams displays one tweet from each new follower, up to 20.
Number of Twitter searches displayedStreams displays up to 100 tweets matching your search query, or 7 days of tweets.
Number of tweets and retweets in a list displayedStreams displays up to 900 tweets and retweets by users in a selected list.
Number of LinkedIn Page posts displayedStreams displays up to 250 of a Page’s own posts or posts from the last 20 days, whichever comes first.
Interaction historyStreams stores interaction history with Facebook and Twitter users for 6 months.