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  Article updated: December 21, 2023

Hootsuite product limits and recommendations

Hootsuite comes with certain specifications and requirements. Follow the guidelines and recommendations in this article to get the most out of Hootsuite.

Some limits are based on the kind of plan you have. Learn more about our plan offerings.

If you need more than what's listed here, contact your customer account manager to talk about other options. We want to make sure you have exactly what you need.

Accounts and organizations

Accounts and organizations requirements and descriptions
Limit or requirement Description
Number of social accounts If you connect to more than 1,000 social accounts, you might experience decreased performance in certain areas of Hootsuite.
Number of social accounts in a single team If you add more than 50 social accounts per team, you might experience decreased product performance in Hootsuite.
Number of members If you add more than 5,000 members to a Hootsuite organization, you might experience decreased performance in certain areas of Hootsuite.
Number of teams If you add more than 1,000 teams to a Hootsuite organization, you might experience decreased performance in certain areas of Hootsuite.

Amplify

Amplify requirements and descriptions
Limit or requirement Description
Number of shares per member per day We recommend a limit of 200 shares per Amplify advocate per day, to prevent decreased product performance and potential identification as spam.
Number of images per post Amplify supports only single-image posts.
Number of members If you add more than 5,000 members to Amplify, you might experience decreased performance in certain areas of Hootsuite.
Image and video size and resolution for posts Each social network has its own requirements for media elements, such as format, file size, and aspect ratios. See Amplify content guidelines and limitations for a table of guidelines.

Analytics

Analytics requirements and descriptions
Limit or requirement Description
Number of characters in inbound messages Inbound messages are truncated after 400 characters.
Number of characters in outbound posts Outbound posts can have a maximum of 2,000 characters.
Number of breakdowns for export You can export a maximum of 999 breakdowns. If you exceed this limit, breakdowns display a message of 999 +other.
Number of tiles in a report A report can have a maximum of 100 tiles.
When you reach this limit, you'll need to delete a tile to add a new one.
Number of filters or campaigns displayed in the Post Performance PDF export A PDF export can include a maximum of 10 filters or campaigns. If you exceed this limit, exports display a message of 10 +other.
Number of sources displayed in PPTX exports PowerPoint (PPTX) exports can display a maximum of 5 sources.
Number of columns in Post Performance tables Post Performance tables support a maximum of 25 columns. If you exceed this limit, the table will not show values until a column is deleted.
Number of posts in a table in a report or in Post Performance Tables in reports and Post Performance tables support a maximum of 100 posts.
Number of posts in a table in PDF exports Metrics tables in PDF exports display a maximum of 5 posts.
Number of posts in a table in CSV/XLSX exports Metrics tables in CSV and XLSX exports display a maximum of 1,000 Amplify posts, and a maximum of 10,000 posts for all other social media.
Number of reports per user  Individual Analytics users can create a maximum of 2,000 reports.
If you reach this limit, you'll need to delete a report to create a new one.
Report title length Report titles can have a maximum of 255 characters.
Tile title length Tile titles can have a maximum of 100 characters.
Notes in reports length Notes in reports can have a maximum of 1000 characters.
Number of reactions on which Analytics calculates inbound collocations per day Analytics can calculate inbound collocations on a maximum of 10,000 reactions per day. Collocations are metrics that can be broken down, such as Facebook inbound messages broken down by topic.
Number of posts on which Analytics calculates outbound collocations per selected time frame Analytics can calculate outbound collocations on a maximum of 1,000 posts per selected time frame. Collocations are metrics that can be broken down, such as posts broken down by topic.
Number of Instagram followers required to display Analytics data Analytics displays data only for Instagram Business accounts with more than 100 followers. This is a limit imposed by Instagram.

Automation

Automation requirements and descriptions
Limit or requirement Description
Number of automation rules The more automation rules you apply per social network and message type, the longer it will take to process messages.

Compose and publish posts

Compose and publish posts requirements and descriptions
Limit or requirement Description
Image size and resolution for posts Each social network has its own image requirements, such as format, file size, and aspect ratios (see Image file requirements).
Video size and resolution for posts Each social network has different requirements, such as format, file size, and aspect ratios. For a table of the video requirements that apply in Hootsuite, see Work with videos.
Video transcoding automatically adjusts a video’s bitrate, height, and width to meet each network’s requirements.
Number of posts to Facebook Pages If you post to a large number of Facebook Pages at the same time, Hootsuite could time out, scheduled posts could fail, and other errors might occur.
We recommend creating teams, that group no more than 30 Facebook Pages together. Use the Post and duplicate or Schedule and duplicate options (see Publish a Facebook post) to quickly recreate the post for different teams and groups of Pages.
Number of Facebook albums available when composing When composing a new post, you can access the first 500 albums.
Number of posts to Instagram Business accounts You can publish a maximum of 25 posts or reels to an Instagram Business account within a rolling 24-hour period using direct publishing. This is a limit imposed by Instagram.
Number of characters in posts Each social network has its own character limits, as follows:
  • Facebook: 2,000 characters per post
  • Instagram: 2,200 characters per post
  • Twitter: 280 characters per post
  • LinkedIn: 3,000 characters per post
  • TikTok: 150 characters per post
Number of Twitter accounts per post You can select only one Twitter account per post. This is a limit imposed by Twitter.

Hootsuite Ads

Hootsuite Ads requirements and descriptions
Limit or requirement Description
Number of connected Facebook Pages If you connect more than 1,000 Pages, overall performance will be slow, including campaign creation and reporting.
Number of connected ad accounts If you connect more than 1,000 ad accounts, overall performance will be slow, including ad account connection, campaign creation and reporting.
Facebook ad account limits See Campaign, Ad Set and Ad Limits Per Ad Account in the Facebook Business Help Center for Facebook ad account limits.

Advanced Analytics

Advanced Analytics requirements and descriptions
Limit or requirement Description
Impact content: Number of posts in CSV export Export up to 1,000 pieces of content.
Number of Instagram followers required to display Analytics data Advanced Analytics displays data only for Instagram Business accounts with more than 100 followers. This is a requirement imposed by Instagram.

Inbox

Inbox requirements and descriptions
Limit or requirement Description
Number of conversations stored Inbox stores conversations for up to 6 weeks, with a limit of 10,000 public conversations and 10,000 private conversations per social media profile. Conversations older than 6 weeks that receive a new message are reopened and appear as new conversations.
To view messages older than 6 weeks, go to Analytics, and then create a First Response Time report. Your messages are displayed in the First Responses Table tile. To learn more, see .
Interaction history Inbox stores interaction history with Facebook and Twitter users for 6 months.
Number of tags If you create more than 1,000 tags, lists that display tags will load slowly.
Number of saved replies If you create more than 1,000 saved replies, lists that display saved replies will load slowly.
Number of notes per profile If you add more than 1,000 notes to a profile, the profile will load slowly.

Insights, powered by Brandwatch

Insights requirements and descriptions
Limit or requirement Description
Number of targeted data sources You can track a maximum of 100 targeted data sources in Insights, such as Facebook Pages, Instagram Business accounts, and Instagram hashtags.
Number of characters per search query You can enter a maximum of 100,000 characters in the search field when running a search in Insights.
Number of mentions per search per day Although searches don’t have a hard mention limit, a fixed sample rate is automatically applied to extremely high-volume searches—those in which the 85th percentile for daily volume is more than 5,000 mentions.
For example, if the 85th percentile for daily query volume is 10,000, a 50% sampling rate is applied to the entire query: Days with a true volume of 60,000 will have a sample of 30,000, and days with a true volume of 10,000 will have a sample of 5,000. Regardless of the fixed sample rate, we never store more than 100,000 mentions for a single day.
Mention storage Mentions are stored for 30 days for quick searches and 13 months for saved searches.
Number of mentions in exports You can export a maximum of 5,000 mentions per day for your saved searches.
Number of Instagram hashtags you can collect You can add up to 30 unique hashtags in any rolling 7-day period as part of the Instagram Hashtag targeted data source.

Notifications

Notifications requirements and descriptions
Limit or requirement Description
Number of Notifications Hootsuite Notifications stores up to the last 500 notifications.

Planner

Planner requirements and descriptions
Limit or requirement Description
Number of scheduled posts displayed Planner displays a maximum of 500 each of scheduled, reviewed, and draft posts per week.
Number of scheduled posts displayed in legacy list views If you have more than 200 scheduled posts, you might need to filter by a specific account to see them all.
Limit on historical posts displayed Planner does not display posts older than 12 months. Drafts older than 12 months still display in Planner. 

Streams

Streams requirements and descriptions
Limit or requirement Description
Number of boards You can add a maximum of 20 boards to your Hootsuite account.
Number of streams You can add a maximum of 10 streams to each board.
Number of scheduled posts displayed Streams displays up to 100 scheduled posts. This applies to scheduled Facebook, X (formerly Twitter), Instagram, and LinkedIn posts.
Number of posts to Facebook groups displayed Streams displays up to 100 posts to Facebook groups.
Number of X (formerly Twitter) posts and reposts displayed Streams displays up to 800 of your posts and reposts.
Number of others’ X reposts displayed Streams displays up to 100 of your X posts that were reposted by others.
Number of liked X posts displayed Streams displays up to 200 of your liked posts on X.
Number of X profile mentions displayed Streams displays up to 800 mentions of a Twitter profile in X posts and replies.
Number of new X followers displayed Streams displays one post from each new follower, up to 20.
Number of X searches displayed Streams displays up to 100 posts matching your search query, or 7 days of posts.
Number of X posts and reposts in a list displayed Streams displays up to 900 posts and reposts by users in a selected list.
Number of LinkedIn Page posts displayed Streams displays up to 250 of a Page’s own posts or posts from the last 20 days, whichever comes first.
Number of Instagram hashtag searches allowed Each Business profile can have a maximum of 30 unique hashtag searches in any rolling 7-day period. See Create a Hashtag search stream for more details.
Number of YouTube playlists displayed Streams displays the 10 most recent playlists in a Playlist stream.
Interaction history Streams stores interaction history with Facebook and Twitter users for 6 months.

 

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