Skip to main content

  Article updated: September 13, 2021

Register a domain name for a vanity URL

A domain name is what people type in when they want to visit your website. It is one part name and one part generic top-level domain (gTLD) or country code top-level domain (ccTLD).

For example:

diagram of a domain name

Registering your name with a gTLD or a ccTLD may depend on your market. To learn more, read: List of Internet top-level domains.

Watch Using vanity URLs in Hootsuite for additional guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Create your domain name

Create domain names up to 63 characters. Have several options ready in case your first choice in unavailable. Registering your domain name should be done through an accredited registrar. Visit the Accredited Registrar Directory to find out if your domain name registrar, such as Go Daddy, is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN).

A web host is an organization you pay (usually monthly), to host your website content. It is common for organizations to offer domain name registration and web hosting as a bundled package. However, you can use a different organization for each. Confirm that your web host offers features you need now, and ones that allow you to grow.

Point your domain name to your web host

Your domain name will need to be pointed to your web host if you opt to have a different organization for each, to ensure that when people type in your domain name they are directed to your website (Web host).

This process involves entering your web host server information into your domain name registrar's settings. Your domain name registrar will be able to provide you with additional assistance if required.

Use your domain name

When you have a registered domain name and web host, you are ready to add a vanity URL to Hootsuite.