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  Article updated: May 22, 2023

Manage your content calendar

View and manage your content calendar in one place with Planner. You can review your scheduled posts, scheduled drafts, and ads by week, month, or as a list. You can create new posts in empty time slots, and reschedule, edit, or delete scheduled posts.

See View your ad campaigns in Planner for details on managing your ads.

Watch Creating a content calendar and using it effectively for planning guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Video: Using the Hootsuite composer and planner.

View your content calendar

Planner shows your scheduled posts, as well as all of the content you've published, for the past year. Go to Planner and use the options at the top of the calendar to view your content by social account, post status, and date.

Tip: Select the star next to an account or team name in Social accounts to add it to a Favorites section at the top of the account list.

Enterprise plan members can also select to view their content by campaign. See Create and manage content campaigns for more details.

Note: You can only filter the month view by campaign from January 2022 on.

The Planner navigation open and showing all the calendar filter options.

Choose a calendar view

Select from a number of views using the options at the top of the calendar. 

View calendar as list - Display a list of your content over a two day period. A graph above the list represents the volume of posts for the month, and the days shown in the list are highlighted in the graph. You can view more content by selecting a different day in the graph or hide the graph to save space.

View calendar by week - Find all your posts and drafts right here. You can see the number of published, scheduled, and draft posts at the top of each day. Select a post to view its details.
Calendar week view, showing counts of posts on each day.

View calendar by month - See a summary of your content strategy over an entire month at a glance. Select a day to review the day’s scheduled content in detail. Select a post to edit or delete it. See Manage your calendar content in this article for details.

View month by post status - Select this option in the month view to look for posts with a specific status. You'll see numbers for published, draft, and scheduled posts. Icons at the bottom of each day show all other post statuses (failed, disconnected, rejected, expired, pending approval). Point to the status to see the number of posts with that status.
Mouse hover on a month view icon, showing the number of posts for the day with that status.

View month by social network - Select this option in the month view to find out how many posts you've created for each social network, giving you a good idea of where you might have gaps in your content calendar.
Monthly calendar view by social network.

Identify posts with a specific status

All posts, and drafts with scheduled dates, are shown in Planner with different colors and icons to reflect their status:

  • Drafts - Gray Grey paper icon.
  • Failed to publish - Red Red exclamation mark icon. - (to find out more, see Troubleshoot a post failure)
  • Scheduled - Purple Purple calendar icon.
  • Published - Green Green check mark icon.
  • Disconnected - (will not publish until you reconnect the account) - Yellow Yellow triangle alert icon.

Note: Instagram posts and stories published via mobile notification appear in Planner as Published as soon as the publishing notification is sent. Someone still needs to take action on that notification to publish the content to Instagram.

Business and Enterprise plans have the following additional approval statuses for scheduled content (see also Approve content before it goes live):

  • Expired (not approved before its scheduled time) - Gray Gray hourglass icon.
  • Pending approval (still requires approval) - Yellow Yellow hourglass icon.
  • Rejected (rejected by an approver) - Red Red rejected X icon.

Tip: Select the Content tab at the top of Planner to find a list of posts that need approval.

Customize your display settings

Select Settings to customize your display preferences.

  • View all your content for each day Condensed at a glance or Expanded in its scheduled time slot.
  • Start your week on Sunday or Monday.
  • Show recommended times for scheduling a new post. Learn more about these recommendations.
  • You aren't limited to seeing just the content you published in Hootsuite. Select Show posts published via social to also see the posts you published directly in a social network. (Posts published via social will only display from March 3, 2023 forward.)

Manage the content in your calendar

Open a post right in the calendar to take action on it.

  • Select Edit to edit or reschedule an unpublished post, or approve or reject a pending post.
  • Select Delete to delete a scheduled post.
  • Select More to duplicate or turn a scheduled post into a draft.
  • Select View on [social network] to go straight to a published post live on the social network.
  • Select Duplicate to copy a post into Composer and build off the original to create a new post. Promoted ad spend is not retained on duplicate boosted posts and needs to be added again in Composer.
  • It's best practice to edit duplicate posts so they are unique. Social networks have strict publishing rules and often flag identical content as spam, especially if published within a short period.
  • Tracking parameters on links also get duplicated, unless they are dynamic, so make sure to update these when duplicating posts.

Suspend scheduled content

Need to put a halt on specific content to keep it from going live? In a crisis, you can also Suspend scheduled content.

Create and schedule new content from Planner

See a gap in your calendar? Select a time slot in the Week view, or select a day and then select Create in Month view to create new scheduled content. Choose Post for the options to create an Instagram reel or story. If you chose to show 10 or fewer social accounts, those accounts are automatically selected in the post composer.

If you have recommended times turned on in your Planner settings, you’ll see highlighted times that will get the most engagement. Learn more about recommended times.

For more details about creating posts, see Create and publish posts.

New content being created from an empty time slot in the calendar.

Reschedule a post

To reschedule a post in week view, select the tile and drag it to a new time slot (scheduling is done in 5-minute increments). Reschedule or edit posts at least 6 minutes in advance of publishing, and 15 minutes in advance for posts with videos (30 minutes if processing is required). You can also reschedule by selecting a tile, selecting Edit, and then editing the scheduled date in Composer.


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