Manage your content library

Organizations can use content libraries to store pre-approved content assets (post templates and images). Assets make it easy for team members to publish content that's relevant and on-brand. Organizations can have many libraries and share specific content with selected teams.

You can control the use of an asset by giving it availability and expiration dates. Add tags to organize assets and make them easy to find, or add internal notes to let team members know when and how to use assets. A Hootsuite library can store an unlimited amount of content.

Set content library permissions

Organization super admins and admins can manage all content libraries, and team admins can manage the libraries available to their team. They can create and share content libraries and add or edit content in the library. All other organization members can use content from the libraries available to their teams.

To let a team member manage a team’s content libraries without making them a team admin, customize their permissions for that team.

Customize permissions

1. Go to My Profile, and then select Manage accounts and teams.
2. Under the organization name, select Teams.
3. On the Permissions tab, select the permissions list for a member, and then select Custom.
   
4. Check the Manage Content Library and Assets box, and then select Save.

Create, edit, or delete a content library

You can create multiple content libraries, delete libraries, and change the name of a content library and the teams that have access to it at any time.

Create a content library

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
   
3. Select Create Content Library. If you already have at least one content library and are creating an additional one, select the library list at the top of the page, and then select New Library...
4. Enter a library name, select Add Team to share access with a team or teams, and then select Create.

Edit or delete your content library

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select the library list at the top of the page, and then select Edit Library.
   
4. Select from the following:
   • Edit the library - Edit the library name or the teams that can access the library, and then select Save Changes.
   • Delete the library - Select Remove to delete the library. If you delete a content library, that library is removed for all team members.

Add content library assets

Content libraries can contain individual images and post templates. You can upload images directly to a content library. You can create post templates when you are creating or editing posts and then save them as templates in a library. Post templates must include at least some text, and can contain social accounts, links, videos, images, tags, and scheduling information.

Note: You cannot save shortened links to content library templates. Hootsuite saves the full link. Apply shorteners or link presets when you create the post.

The maximum file size for uploaded images is 10MB. You cannot upload video files to a content library, but you can attach and save them in a template.

Upload an image to a content library

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select a library from the list at the top of the page.
4. Select Upload.
5. Select choose files to upload and upload an image.
6. Optionally, select Add info to files to add tags to the asset, or set a time frame for its use, and then select Save. For more details, see Add asset tags and notes.

Create a template

1. Select Composer.
2. If you belong to more than one organization, make sure that you have selected the correct organization at the top.
   
3. Add all the elements of the post to your template.
   • Hootsuite saves full links, not shortened ones, with content library templates. Shorteners or link presets must be applied when the template is used to create a post.
   • Customized content cannot be saved to a content library. Content library templates contain the initial content in each social network tab.
   • To add and save image alt text in the template, select a Twitter, Facebook, or LinkedIn Page account.
4. Select the arrow next to Post now, and then select Save to content library.
   
   
5. Select a content library to save the template to, add any internal notes or tags, set a time frame for its use, and then select Add new asset.

Edit or delete assets and notes

You can edit or delete a content asset from a content library at any time. Edit assets to change image names, add internal notes about an asset's intended use, or manage tags or availability.

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select a library from the list at the top of the page.
4. Point to More beside an asset, and then select Edit or Delete.

To delete multiple assets, hold the SHIFT key and select the assets you want to delete. Then select More at the top of the content library and select Delete.

Manage asset tags

Organize your content library assets with tags. Tagging assets lets you filter by tag for quick access to relevant content. Tags are specific to the library they are created in, and are separate from the content tags used in Composer.

Add asset tags

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select a library from the list at the top of the page.
4. Hold the SHIFT key and select one or more assets to tag.
5. Select More at the top of the content library, and select Add Tags.
   
6. Enter your tags, and then select Save.

Delete a tag from one asset

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select a library from the list at the top of the page.
4. Point to More beside an asset, and select Edit.
5. Select the X on the tag, and then select Save Changes.

Delete a tag from all assets

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Select a library from the list at the top of the page.
4. Select More at the top of the content library, and select Add Tags.
   
5. Select Manage Tag List.
6. Select the X on the tag to delete it from the list. This deletes the tag from the library and from all assets previously associated with that tag.

Filter assets by tag

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. In the Filter by tag box at the top of the library, enter one or more tags.
4. Select More in the filter text box to change the default search from "all of these tags" to "any of these tags."

Set time frames for assets

You can set availability and expiration dates on content library assets to control their use. Set time frames when you add or edit assets in a content library. You can also pause assets with time frames to immediately make them unavailable. Unpausing restores the asset's previous availability time frame.

All team members can view time frame restrictions on assets. The time frames respect the time zone of the admin who created the asset. When an asset is unavailable, it is not visible to team members.

Hootsuite does not publish posts that contain expired or paused assets. You can only schedule assets for publication during their availability time frame. If a scheduled post contains an asset that is later paused or given an expiration date, the post will not be published.

Set or pause the time frame on an asset

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Point to More beside an asset, and select Edit.
4. Choose from the following options:
   • Set the time frame for one asset - Select Set a time frame, and then select an Available and an Expiration date for the asset
   • Pause an asset time frame - Select Pause Availability to make an asset unavailable.
5. Select Save Changes.

Set the time frame on assets in bulk

1. Go to Publisher , and then select the Content tab.
2. Under Content Sources, select Content Library.
3. Hold the SHIFT key and select one or more assets.
4. Point to More at the top of the content library, and then select Set Asset Availability.
5. Select Set a time frame, and then select an Available and an Expiration date for the asset.
6. Select Set for # assets.

Select Set a time frame to unpause the asset and restore its original availability settings.