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  Article updated: April 16, 2024

Create a LinkedIn post

You can create and publish content to LinkedIn profiles or Pages. To save time, you can publish to several LinkedIn accounts or social networks at once. Publish posts right away, or schedule them in advance for a specific day and time.

Watch Best practices for sharing content on LinkedIn Pages for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Create your post

Hootsuite is not able to support creating carousels, event posts, polls, or articles, or attaching documents other than a PDF to posts.

  1. You can start your post from Composer or the Planner week view . Learn about scheduling posts in a content calendar.
  2. Select the LinkedIn profiles and Pages you'd like to publish to.
  3. Create your post. The character limit for LinkedIn posts is 3,000. You can include the following in the body of your post:
    • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
    • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. Read more about mentions.
    • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
    • Emoji - Select the smiley face to add emoji.
  4. To add media like images, video, or a PDF to your Page or profile posts, drag files from your computer into the Content area or add media from a Media library.
    Media support notes: You must be a Team, Business, or Enterprise member to add a PDF to your post. A single PDF with a maximum of 300 pages and 100MB is supported. You cannot combine PDF with images or video in your post or rename your PDF inside Hootsuite.

    You can only add a GIF to Page posts.
  5. Point to an image and select Alt to add alt text (descriptive text for your image). The alt text character limit for LinkedIn is 300 characters. Select Edit image to crop, add filters, or make other adjustments to the image. Find out how to customize your images in Hootsuite.
  6. Point to the video thumbnail and select Edit video to edit your video and add filters, stickers, and music to it (see Edit your videos in Hootsuite)

Publish your LinkedIn post

When you’re finished creating your post, take a look at the preview on the right to see how it will look on your LinkedIn profile or Pages. You'll be alerted to any issues with your post. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

 Schedule for later and Post now with arrow selected showing options.

Note: PDFs may take a moment to display in LinkedIn.

Learn how to find and manage your drafts, published posts, and scheduled posts in a calendar view.


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