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  Article updated: June 20, 2024

Create a LinkedIn post

You can create and publish content to LinkedIn profiles or Pages. To save time, you can publish to several LinkedIn accounts or social networks at once. Publish posts right away, or schedule them in advance for a specific day and time.

Watch Best practices for sharing content on LinkedIn Pages for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Create your post

Hootsuite is not able to support creating carousels, event posts, polls, or articles, or attaching documents other than a PDF to posts.

  1. Select Plan to start and schedule your post in a calendar view, or start your post from Create.
  2. Select the LinkedIn profiles and Pages you'd like to publish to. (Option for Business and Enterprise plans) - Select your organization, and then select Campaign to associate your post with a current or future campaign. Learn more about content campaigns.
  3. Create your post. The character limit for LinkedIn posts is 3,000. You can use all of the following in the body of your post:
    • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
    • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. LinkedIn lets you mention LinkedIn Pages. For LinkedIn personal profiles, you can only mention followers of the Page you are posting on and English-US profiles. The personal profile must have the "Off-LinkedIn Visibility" setting in LinkedIn turned on.
    • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
    • Emoji - Select the smiley face to add emoji.
  4. (Optional) Let AI help you write or refine your post - Select Enhance with OwlyWriter AI to have OwlyWriter help you fix spelling and grammar in your post, optimize the length of your caption for your selected social network, change the tone of your post, or make your post actionable. This option is only available to organizations who support using AI. You need to select a social account and add some text to your post to see this option.
  5. Add images, videos, or a PDF to your Page or profile posts. You can drag files from your computer into your post or select Add media to upload your media. You can also design visuals with Canva (see Design visuals with Canva for help).
    Media support notes: You must be a Team, Business, or Enterprise member to add a PDF to your post. A single PDF with a maximum of 300 pages and 100MB is supported. You cannot combine PDF with images or video in your post or rename your PDF inside Hootsuite.

Advanced options

When you create your post, you can take advantage of additional options, such as promoting your post or selecting the specific audience who can see your post.

  • Ask for a review (Business and Enterprise plans) - Invite a team member to review and approve your posts before they go live. Select a team member from the Ask for approval list to help make sure your post is on-brand and polished before you publish it. Learn more about approvals.
  • Promote a post - Select Promote this post to boost your post on LinkedIn. Learn how to promote your LinkedIn Page post.
  • Specify targeting for a post - Select Add next to LinkedIn Page audience to select who you’d like to see your post. Select industry, seniority level, functions, locations, language, and company size. LinkedIn Pages must have at least 300 followers that match the selected targeting options to successfully publish a targeted post to that audience.
  • Apply a tag (Business and Enterprise plans) - Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Find out more about tagging posts.

Publish your LinkedIn post

When you’re finished creating your post, take a look at the preview on the right to see how it will look on your LinkedIn profile or Pages. You'll be alerted to any issues. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

Note: PDFs may take a moment to display in LinkedIn.

Learn how to find and manage your drafts, published posts, and scheduled posts in a calendar view.


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