Create a LinkedIn post

You can create and publish content to LinkedIn profiles or Pages. To save time, you can publish to several LinkedIn accounts or social networks at once. Publish posts right away, or schedule them in advance for a specific day and time.

Create your post

Hootsuite is not able to support creating carousels, event posts, polls, or articles, or attaching documents other than a PDF to posts.

1. Select Plan to start and schedule your post in a calendar view, or start your post from Create.
2. Select the LinkedIn profiles and Pages you'd like to publish to. (Option for Advanced, Business, and Enterprise plans) - Select your organization, and then select Campaign to associate your post with a current or future campaign. Learn more about content campaigns.
3. Create your post. The character limit for LinkedIn posts is 3,000. You can use all of the following in the body of your post:
   • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
   • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. LinkedIn lets you mention LinkedIn Pages. For LinkedIn personal profiles, you can only mention followers of the Page you are posting on and English profiles. The personal profile must have the "Off-LinkedIn Visibility" setting in LinkedIn turned on.
     
     Note: If the LinkedIn Page you're mentioning contains a space at the end of its name, the Page will not be linked properly on LinkedIn. You (or the Page owner) must remove the space manually from the Page name in LinkedIn.
   • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
   • Emoji - Select the smiley face to add emoji.
4. (Optional) Let AI help you write or refine your post - Select Enhance with OwlyWriter AI to have OwlyWriter help you fix spelling and grammar in your post, optimize the length of your caption, change the tone of your post, or make your post actionable. This option is only available to organizations who support using AI.
5. Add images, videos, or a PDF to your Page or profile posts. You can drag files from your computer into your post or select Add media to upload your media. You can also design visuals with Canva (see Design visuals with Canva for help).
   
   Media support notes: A single PDF with a maximum of 300 pages and 100MB is supported. You cannot combine PDF with images or video in your post or rename your PDF inside Hootsuite. Only Team, Advanced, Business, and Enterprise plan members can add PDFs to their posts.
   
   
   Work with images

   For accessibility, add alt text (a short description of your image) to your image. The alt text character limit for LinkedIn is 4068 characters.

   You can also edit your images (crop, add filters, or make other adjustments) right in Hootsuite. Find out how to customize your images in Hootsuite.

   Point to your image to add alt text or edit your image.

   

   Read about image file requirements.

   
   
   Work with videos

   Select Edit video to edit your video and add filters, stickers, and music to it. Learn more about what you can do with videos in Hootsuite.

   

   Read about video file requirements.

Advanced options

When you create your post, you can take advantage of additional options, such as promoting your post or selecting the specific audience who can see your post.

• Ask for a review (Advanced, Business, and Enterprise plans) - Invite a team member to review and approve your posts before they go live. Select one or more team members, or a team, from the Request approval list to help make sure your post is on-brand and polished before you publish it. Learn more about approvals.
• Boost your post - Select Boost this post to boost your post on LinkedIn. Learn how to promote your LinkedIn Page post.
• Specify targeting for a post - Select Add next to LinkedIn Page audience to select who you’d like to see your post. Select industry, seniority level, functions, locations, language, and company size. Note: If you or someone else shares a link to your post, the recipient will still be able to see it - even if they don't meet your targeting criteria. LinkedIn Pages must have at least 300 followers that match the selected targeting options to successfully publish a targeted post to that audience.
• Apply a tag (Advanced, Business, and Enterprise plans) - Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Find out more about tagging posts.

Publish your LinkedIn post

When you’re finished creating your post, take a look at the preview on the right to see how it will look on your LinkedIn profile or Pages. You'll be alerted to any issues. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

Note: PDFs may take a moment to display in LinkedIn.

Learn how to find and manage your drafts, published posts, and scheduled posts in a calendar view.