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  Article updated: September 13, 2021

Troubleshoot disabled ad accounts

When Facebook disables an ad account, you receive a message from Facebook informing you of the change.

Visit Facebook’s Disabled Ad Account page for assistance resolving the issue. Hootsuite has no control over disabled accounts. You must resolve the issue with Facebook directly.

Why are Facebook ad accounts disabled?

There are a number of reasons your Facebook ad account might be disabled.

  • The ad account is Unsettled or Pending settlement. This means that Facebook couldn't process the payment for an outstanding balance on your ad account. Make sure the payment method in your Facebook ad account is up to date with an accepted form of payment. To learn more, see Add Your Bank Account as a Payment Method for Facebook Ads in the Facebook Business Help Center.

  • The ad account has been voluntarily Deactivated or Closed with Facebook. If there is an outstanding balance on the ad account when it is deactivated, it may be Pending closure until the balance is paid. An ad account must be fully closed with the balance paid before it can be reactivated.

  • The ad account has been disabled by Facebook for not following Facebook's Ad Policies or Terms of Service

Tips to avoid having your account disabled

  • Avoid using a credit card previously connected to a disabled ad account.
  • Make sure the name and address on your credit card matches the name and billing information you provided to Facebook.
  • Keep your credit card valid with available credit.
  • Avoid chargebacks on your credit card or PayPal account against Facebook.
  • For new ad campaigns, start with a small number of split test variations, and slowly increase the number of ads you create. Drastically changing your advertising habits can cause Facebook to flag your account.
  • Don’t promote any URLs that load very slowly or result in a 404.
  • Avoid creating ads in geographical locations that are different from where you usually use Facebook.