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  Article updated: May 09, 2022

Create a Facebook Messenger ad campaign

You can use click-to-Messenger ads to invite your audience to start a conversation with you in Messenger. When someone in your target audience clicks on your Facebook ad's Call To Action (CTA), the Messenger app opens. Messenger ads can be displayed in Facebook's desktop feed, mobile feed, or in Messenger itself.

When you create a Messenger ad campaign, you can set up a welcome message to greet users who click on your ads, or upload a JSON file template message. These template messages can include text, images, or CTAs, and enable you to connect a bot for quick replies.

Create a Messenger campaign

  1. On the Hootsuite Ads home page, select New Campaign.
  2. On the Facebook tab, enter a name for your campaign and select an ad account.
  3. In the What do you want to promote? section, select Facebook Messenger, and then select Proceed.
  4. On the Ads Design page, select your Facebook page, and enter the first message that you want users to see when they click on your ad CTA.
    • Select Custom template, and then select Choose file to upload a JSON file, or select paste your Custom template here to paste in your JSON custom template code.
    • Select Welcome Message and enter the text to display in Messenger when a user clicks your ad CTA.
  5. Specify the elements of your ad creative (headline, ad text, picture or video, and call to action).
  6. In the Placement & Previews section, select your ad placement options.
  7. In the Goal Tracking section, select how you want to measure goal conversions for your campaign.
  8. Select Proceed and complete your campaign set up as usual.


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