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  Article updated: January 11, 2024

Add a social account to Hootsuite

Adding your social accounts to Hootsuite is the first step in saving time on social media. Instead of signing in to each social network separately, you can use Hootsuite to manage activity for all your connected accounts in one place. Learn which social account types you can manage with Hootsuite in this article.

How to add a social network in Hootsuite video.

Each Hootsuite plan type lets you add a different number of social accounts. Learn more about our plan offerings. If you reach your plan limit when adding social accounts, remove an account to make room for a new one.

Generally, everyone has one social profile per account when they sign up with a social network, like Twitter or Instagram. Facebook and LinkedIn are a bit different. With those social networks, you could have access to multiple account types, including your personal profile and your Pages.

Supported social networks and account types

Hootsuite supports the following account types and counts each one toward your account limit:

Social networks and supported account types
Social network Supported account type

Facebook Pages

Facebook groups

  • Analytics are not supported for groups.
  • In the Hootsuite mobile app, publishing is supported for groups but streams are not.

Facebook profiles - Following several changes by Facebook in 2018 to protect user privacy, publishing is not supported for Facebook personal profiles. You can add a read-only Timeline stream for personal profiles.


Instagram Business, Creator, and personal profiles


Twitter profiles


LinkedIn Pages (Company, Showcase, or University)

LinkedIn profiles


TikTok profiles


YouTube channels

  • In the Hootsuite mobile app, YouTube streams are available but publishing is not.

Pinterest profiles - Hootsuite’s Pinterest integration is for publishing only, so streams aren’t available. Pinterest is only available in the web version of Hootsuite.

  • LinkedIn groups and Facebook gray accounts are not supported. Gray accounts are an old type of account used to manage a Facebook Page without a personal Facebook account.
  • Hootsuite does not currently support any integrations for Snapchat, MeWe, Nextdoor, or XING.

Tip: To integrate a social account not listed here, like WeChat or Sina Weibo, check to see if it’s available in Hootsuite Apps.

For step-by-step instructions for connecting each type of account in web or mobile, see:

Troubleshoot adding a social account

You might run into the following issues when adding social accounts.

I can't add more accounts, even though my plan type supports more

Team, Business, and Enterprise plan members, make sure you’re adding accounts to your Hootsuite organization, and not for your private use.

The account I’m trying to add is currently owned by another user

A social media account can only connect to one Hootsuite account at a time. If the account you’re trying to add is already connected to another Hootsuite account, you'll see the error, "This social network is currently owned by another user." You'll be prompted to Take Ownership of the account.

  • If the account is connected to Hootsuite for personal use, you can take ownership of it, which removes the account from the other Hootsuite account and connects it to yours.
  • If the account is connected to a Hootsuite organization, you cannot claim it. You’ll either see a message displaying the name of the organization that currently owns the account, or when you try to take ownership you’ll see the message, “You don’t have access to this social network”. Contact Hootsuite Support for help resolving this case.

Team, Business, and Enterprise members of a Hootsuite organization - You should already have access to the social accounts in the organization and do not need to add them to your own Hootsuite account. To find out more, see Overview of teams and organizations.


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