Article updated: January 29, 2025
Overview of organizations and permissions
A Hootsuite organization is a powerful way to share your social media workload with others. You put together people, teams, and shared social accounts. Then you choose who's in charge of what, and what you want each team or person to work on.
Organizations give you the power to do the following:
- Assign tasks to members or teams, like content creation, customer engagement, customer service, and reporting.
- Route messages to specific teams. For example, you can send certain messages to your customer service or crisis management team.
- Manage social accounts without having to share passwords.
- Watch and manage content feeds (streams) with team members.
- Control access to social accounts.
Each Hootsuite account can create one organization during onboarding. The person who creates an organization is a Super Admin. They have the highest level of permissions and can grant others permissions. Members can belong to multiple organizations and teams.
Access your organization
How you access your organization depends on your plan type. If you don't know your plan type, go to Account - you'll see it at the top of the menu.
-
Standard, Team, and Advanced plan members - Go to Account
, and then select Social accounts and teams (BETA) to find and work with your organization.
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Professional, Business, and Enterprise plan members - Go to Account
, and then select Social accounts and teams to find and work with your organization.
Understand permissions
Administrators can control the level of access that organization members have using permissions. They can choose which social accounts members or teams have access to and which tasks they can perform in Hootsuite. They do this by assigning permissions. They can assign permissions to an entire organization, to teams in an organization, or to social accounts they manage. Permissions provide a way to restrict access and provide team members an efficient way to collaborate on managing an organization's social accounts.
Permission levels
Administrators can assign permissions at the organization, team, and social account levels.
- Organization permissions - These permissions control who can manage the organization. For example, who can add or remove the organization members and teams, and who can manage vanity URLs and content libraries for the organization. Learn more about organization permissions.
- Team permissions - Teams manage specific tasks in an organization. For example, a team might manage ads and sales, marketing, or specific social accounts. Team permissions control who can add and remove the team's members, vanity URLs, and library content. Learn more about team permissions.
- Social account permissions - These permissions control who has access to manage and publish content to social accounts in an organization. These permissions can help control off-brand or accidental communications. Social account permissions also determine who has access to Inbox 2.0 features in your organization. These are set for each social account that members and teams have access to. Learn more about social account and Inbox 2.0 permissions.
- Custom permissions (Advanced, Business, and Enterprise plans) - These permissions can be individually assigned at the organization, team, and social account levels. Learn more about custom permissions.
Next up - Get started with your Business or Enterprise plan or Get started with your Standard, Team, or Advanced plan
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