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  Article updated: July 14, 2021

Overview of teams and organizations

With the Hootsuite Team, Business, or Enterprise plan, you can enable team collaboration, streamline workflows, and efficiently manage your company's social accounts. In addition, you can do the following:

  • Assign messages to teams for consistent messaging handling. For example, you may want to automatically route certain messages to your PR or crisis management team.
  • Share streams so your organization members can monitor the same content.
  • Invite team members to manage your social accounts without having to share passwords.

Plans: Team, Business, Enterprise

For tips on how to set your team up for success, see Social Media Collaboration: Tips and Tools for Effective Team Work. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

What is a Hootsuite organization?

A Hootsuite organization is an account structure that consists of individuals, teams, and shared social accounts. Each Hootsuite account can create one organization, but members can belong to multiple organizations and teams. For example, you could have an organization called Social Marketing that encompasses all of your social marketing team members. And in that organization, you could have multiple teams, like PR, customer support, and content strategists. These teams are a subset of members in the larger organization. Each of these teams may monitor a specific set of social accounts or be assigned specific workflow tasks in Hootsuite.

The level of access that organization members have is controlled through permissions. The user who creates the organization is that organization's super admin and has master-level management permissions. Super admins can grant additional organization members super admin permissions.