Article updated: May 20, 2025
Overview of custom permissions
Assign custom permissions to control access to Hootsuite functions and help prevent missteps. Custom permissions are assigned at the organization, team, and social account levels. Learn more about permissions in Hootsuite.
Plans: Advanced, Business, and Enterprise
Custom organization permissions
Custom organization permissions allow your members to manage the structure of your organization. You must be a Super Admin, Admin, or a member with the custom organization permission Manage organization permissions to assign organization permissions. Learn how to assign custom organization permissions.
The following custom organization permissions are available:
- Manage members - View, edit, add, and delete organization members
- Manage teams - View, edit, add, and delete teams in the organization
- Connect social accounts - Connect social accounts to the organization
- Delete social accounts - Delete social accounts from the organization
- Manage social accounts - View, edit, add, and delete social accounts in the organization
- Manage organization permissions - Set permissions for the organization
- Manage organization profile - Manage the organization's profile
- Manage Hootsuite Academy - Manage access to Hootsuite Academy
- Manage vanity URLs - Edit, add, and delete the organization's vanity URLs
- Manage X archives - Edit, add, and delete the organization's X archives
- Manage Adobe Genesis settings - Configure Adobe Genesis settings
- Manage message tags - Edit, add, and delete tags in the tag library
- Manage automation - Edit, add, and delete automated assignments and tag rules
- Manage Inbox 2.0 settings - Access and manage admin settings in Inbox 2.0
- Advanced Analytics settings - Manage Advanced Analytics settings
- Advanced Analytics web connections - Manage Advanced Analytics web analytics connections (Google Analytics, Adobe Analytics)
Custom team permissions
Custom team permissions allow your members to manage teams in your organization. Learn how to assign custom team permissions.
You must have one of the following roles to set these permissions:
- Be an organization Super Admin, Admin, or a member with the custom organization permission to Manage members.
- Have Team Admin, Unlimited, or the custom team permission to Manage team permissions for the team.
The following custom team permissions are available:
- Manage members - Add or remove members from a team
- Manage team profile - Manage team name, photo, and team access to vanity URLs
- Manage social accounts - Add or remove social accounts from the team
- Manage vanity URLs - Add or remove team access to organization's vanity URLs
- Manage shared streams - Manage team's shared streams
- Manage team permissions - Assign permissions to the team
- Manage content libraries - Edit, add, and delete assets in the team's content libraries
- Filter conversations in Inbox 2.0 - Filter and sort conversations in Inbox 2.0
- Access Inbox 2.0 Analytics - Access Inbox 2.0 monitoring, reports, and exports
- Assign conversations to any agent in Inbox 2.0 - Assign Inbox 2.0 conversations to any agent in any team
- Manage Amplify content - Manage Amplify content
Custom social account permissions
Custom social account permissions allow your members to manage and publish to social accounts in your organization. These permissions also determine who has access to Inbox 2.0 features in your organization and who can reply to conversations. Learn how to assign custom social account and Inbox 2.0 permissions.
You must have one of the following roles to set these permissions:
- Be an organization Super Admin or Admin.
- Have Team Admin or Unlimited permissions for your team.
- Have Unlimited,Advanced, or the custom Manage member social network permissions for the social account.
The following custom social account permissions are available:
- Basic Usage - View streams for the social account.
- Publish posts - Publish posts, comments, and replies, and hide Facebook comments.
- Publish posts with approval - Require approval to publish posts. No approval is required for comments and replies.
- Comment and reply - Comment, reply, and publish posts to the social account.
- Comment and reply with approval - Require approval to comment, reply, and publish posts.
- Facebook private messages - Send private messages on Facebook.
- React - Like or favorite content, comments, and replies on the social account.
- Repost X posts - Repost X/Twitter posts.
- Approve messages - Approve team members posts, comments, and replies.
- View private streams - View private streams (for example, X direct and Facebook private messages).
- Manage followers - Manage X/Twitter followers and Facebook followers and fans.
- Manage social account profile - Edit and sync the social account name and photo. See Require confirmation when publishing to a social account.
- Manage social account permissions - Assign permissions to manage the social account.
- Boost posts - Promote posts (on Facebook, Instagram, or LinkedIn).
- Manage ad accounts - View, add, and remove ad accounts for the social account.
- Mask messages in Inbox 2.0 - Replace sensitive content with asterisks in Inbox 2.0.
- Bulk resolve conversations in Inbox 2.0 - Resolve multiple conversations at once in Inbox 2.0.
- Manage conversations in Inbox 2.0 - Add topics or tags, assign conversations, and set conversations as pending or resolved.
- Reply to private messages in Inbox 2.0 - Respond to private messages received in Inbox 2.0.
- Engage with your audience in Inbox 2.0 - Like, hide, repost, and delete messages in Inbox 2.0. Follow contacts in Inbox 2.0.
- Take conversations in Inbox 2.0 - Take conversations from other agents in Inbox 2.0.
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