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  Article updated: May 20, 2025

Overview of custom permissions

Assign custom permissions to control access to Hootsuite functions and help prevent missteps. Custom permissions are assigned at the organization, team, and social account levels. Learn more about permissions in Hootsuite.

Plans: Advanced, Business, and Enterprise

Custom organization permissions

Custom organization permissions allow your members to manage the structure of your organization. You must be a Super Admin, Admin, or a member with the custom organization permission Manage organization permissions to assign organization permissions. Learn how to assign custom organization permissions.

The following custom organization permissions are available:

Custom team permissions

Custom team permissions allow your members to manage teams in your organization. Learn how to assign custom team permissions.

You must have one of the following roles to set these permissions:

  • Be an organization Super Admin, Admin, or a member with the custom organization permission to Manage members.
  • Have Team Admin, Unlimited, or the custom team permission to Manage team permissions for the team.

The following custom team permissions are available:

Custom social account permissions

Custom social account permissions allow your members to manage and publish to social accounts in your organization. These permissions also determine who has access to Inbox 2.0 features in your organization and who can reply to conversations. Learn how to assign custom social account and Inbox 2.0 permissions.

You must have one of the following roles to set these permissions:

  • Be an organization Super Admin or Admin.
  • Have Team Admin or Unlimited permissions for your team.
  • Have Unlimited,Advanced, or the custom Manage member social network permissions for the social account.

The following custom social account permissions are available:

  • Basic Usage - View streams for the social account.
  • Publish posts - Publish posts, comments, and replies, and hide Facebook comments.
  • Publish posts with approval - Require approval to publish posts. No approval is required for comments and replies.
  • Comment and reply - Comment, reply, and publish posts to the social account.
  • Comment and reply with approval - Require approval to comment, reply, and publish posts.
  • Facebook private messages - Send private messages on Facebook.
  • React - Like or favorite content, comments, and replies on the social account.
  • Repost X posts - Repost X/Twitter posts.
  • Approve messages - Approve team members posts, comments, and replies.
  • View private streams - View private streams (for example, X direct and Facebook private messages).
  • Manage followers - Manage X/Twitter followers and Facebook followers and fans.
  • Manage social account profile - Edit and sync the social account name and photo. See Require confirmation when publishing to a social account.
  • Manage social account permissions - Assign permissions to manage the social account.
  • Boost posts - Promote posts (on Facebook, Instagram, or LinkedIn).
  • Manage ad accounts - View, add, and remove ad accounts for the social account.
  • Mask messages in Inbox 2.0 - Replace sensitive content with asterisks in Inbox 2.0.
  • Bulk resolve conversations in Inbox 2.0 - Resolve multiple conversations at once in Inbox 2.0.
  • Manage conversations in Inbox 2.0 - Add topics or tags, assign conversations, and set conversations as pending or resolved.
  • Reply to private messages in Inbox 2.0 - Respond to private messages received in Inbox 2.0.
  • Engage with your audience in Inbox 2.0 - Like, hide, repost, and delete messages in Inbox 2.0. Follow contacts in Inbox 2.0.
  • Take conversations in Inbox 2.0 - Take conversations from other agents in Inbox 2.0.

 

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