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  Article updated: March 31, 2025

Approve content before it goes live

An approval process helps ensure you publish mistake-free, polished, on-brand content. Once your admin has set up an approval process, and you've been asked to approve a post, you can go to Plan, and then select Approvals from the top of the page to view, edit, approve, and reject content.

Authors and Inbox 2.0 agents get a notification when someone approves or rejects their content. Learn how to customize your notifications.

Plans: Advanced, Business, and Enterprise

If you're an administrator, and you want to set up an approval process, see Set up an approval process. Members with Limited, Responder or certain custom social network permissions must have approval to publish posts, or comment and reply in Inbox 2.0.

You must have one of the following roles to approve content:

  • Be an organization Super Admin or Admin.
  • Have Team Admin or Unlimited permissions for your team.
  • Have Unlimited, Advanced, Editor, or the custom permission Approve messages for the social account.
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Approve, edit, or reject content

View, edit, approve, and reject content in your content calendar.

  1. Go to Plan, select your organization, and then select Approvals.
  2. Select to view content with approvals that are Assigned to you, Created by you, Rejected, or Expired. You can use the options at the top of the page to filter your approvals by post type, social account, or by date.
    • Rejected - Content that was rejected. Includes notes from the approver. Authors can edit the content and resend it for approval. Content rejected by or waiting for approval from Proofpoint also appears here.
    • Expired - Content that was not approved before its scheduled publish time or was pending approval for longer than 90 days. The author (or an organization member with permissions) can edit or delete the content.
  3. Select the content to view it. To open a conversation and its details in Inbox 2.0, select Open in Inbox. To edit the content before you approve it, open a post, and then select Edit from the top of the page. You cannot edit private messages, comments, and replies (you can only approve or reject them).
  4. Select Approve or Reject.

Unless a second or third approval is part of your process, approved content publishes (or gets scheduled) right away. If you have a second approver, they receive the approval request after the first approves the content. Likewise, the third approver receives an approval request after the second has approved the content.

Tip: Approve posts at least 5 minutes (videos 15 minutes) before they are scheduled to publish. Otherwise, you'll have to wait until they appear in the Expired queue.

View approval history

Approval history tracks who sends, edits, and approves posts. To view approval history for comments, replies, and private messages, open those items in Inbox 2.0.

  1. Go to Plan, select your organization, and then select Approvals.
  2. Select the content, and then select View approval history.
    Selected content with view approval history highlighted.

 

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