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  Article updated: May 06, 2024

Publish and schedule posts in the Hootsuite mobile app

Create posts on the go with the Hootsuite mobile app. Publish to all your social accounts at once, or schedule posts to publish later.

Publishing to the following social accounts is supported on iOS and Android:

  • Facebook Pages
  • Instagram Business profiles
  • Instagram Personal profiles
  • Twitter profiles
  • LinkedIn Pages
  • LinkedIn profiles
  • TikTok profiles

Select your accounts

  1. Go to Compose .
  2. Select the plus icon and choose the accounts you want to publish your post to. Only one Twitter profile can be selected per post.

    Tip: For quick access to accounts you use frequently, select the pin beside those accounts. The icon is blue when an account is pinned.

  3. On an iOS device, select Done in the top right. On an Android device, select the back arrow in the top left.

The social accounts available depend on the organization selected in your app settings (see Set preferences in the Hootsuite mobile app ).

Enter your post text and mentions

  1. Enter the text in the body of your post, including emoji.
  2. To mention a Twitter or Instagram user or a Facebook Page, enter the @username. Select from the list of results that appears for Twitter and Facebook. For Instagram and TikTok, enter an exact username to publish a hyperlinked mention in the social network.

Mentions in posts sent to more than one social network appear as hyperlinked mentions in the applicable social network. In the other social networks, mentions appear as plain text. Facebook Page mentions can only be published by other Facebook Pages.

Include a link

  1. Enter a link in the body of your post.
    Default organization link settings presets are applied when a link is detected.
  2. To shorten the link, select the link icon , select Shorten with, and then select Apply. To unshorten, select the icon again and choose None.
    • Team, Business, and Enterprise plan members: You can choose from the link settings presets available in your organization. To apply certain tracking parameters or shortener options from mobile, set them up in the web version of Hootsuite in a new preset. Learn how to create a link settings preset.
  • If you're publishing to more than one social account, all your posts will use the same tracking parameters and shortened URLs. Publish to one social account at a time to track links separately.
  • If your post has more than one link, the same link settings are applied to all links.
  • Posts containing link previews must also contain text in the body of the post before they can be published.

Add a tag

Add tags when creating posts to help you track the success of your published content. Tags are not publicly visible on your posts. They're a sort of internal filing system for your posts. For example, you can add tags to posts to sort them by product, campaign, or region. You can add tags to Twitter, Facebook, Instagram, and LinkedIn.

  1. Select Tags.
  2. Select tags from the list to add them to your post. You can enter a keyword in the Search box to search for and select a tag.

See also Create and manage tags.

Include images

Add images to your post.

Note: For iOS devices, photo and camera access must be enabled in your device settings (see Set permissions for the Hootsuite mobile app).

  1. Select one of the media icons to browse and attach images to your post:
    • Select the photo to access the photo albums on your device.
    • Select the camera to take a new photo.
    • Select the content library icon to browse free stock images, GIFs from GIPHY, or images from a Hootsuite content library.
  2. Select one or more images to attach them to the post. You can select an image thumbnail to preview it.
  3. Facebook Pages: Select an existing Facebook album to publish images to.

Twitter and Facebook Pages support 1 animated GIF per post. Animated GIFs published to Instagram appear as still images.

Publish a video

Videos must be .mov on iOS or .mp4 on Android and can't exceed 40 frames per second. The Hootsuite mobile app fits your videos to each social network's video requirements, so you don't have to worry about formatting them yourself. At this time, portrait videos to Instagram are not supported. If you add a single video to an Instagram post, it will publish as a reel. Learn more about video file requirements.

  • Select one of the media icons to add a video to your post:
    • Select the photo to access existing video from your device albums.
    • Select the camera to record a new video.
    Facebook Pages: Select the video thumbnail and then select Edit to add a title and video category, or select Change thumbnail to select a different thumbnail option or upload your own. The video title is visible in Facebook when the video is clicked on for viewing. Videos appear as shares in the Page timeline, and are added to the video library of that Page.

    TikTok profiles: Comments, Duet, and Stitch are allowed on your video by default. Select TikTok under Network-specific settings and then turn the toggles off to customize the privacy settings on your video.

    Note: If these settings are turned off in your TikTok profile’s privacy settings, they will override your video settings. If profile settings are on, you can turn the video settings on or off.

    Video editing is not supported in Hootsuite. Add things like stickers or music to your video in another editing program before uploading to Hootsuite. See Prepare a TikTok video for publishing from Hootsuite for more information.

Publish or schedule

When you're ready to publish, select Next in the top right, and then choose one of the following options:

  • Publish now to publish right away
  • Auto schedule, to automatically schedule your post for an optimal time, based on your already scheduled content and AutoSchedule settings from the web version of Hootsuite
  • Custom schedule to set a later date and time for the post to publish

Note: The Hootsuite mobile app uses the time zone set on your device.

Select Save draft in the bottom right at any time to resume editing and scheduling later (see Save and edit drafts in the Hootsuite mobile app).

After publishing or scheduling a post, you can choose to view your post directly in the social network, or view scheduled posts in your content calendar.

If a post fails to publish, the reason for the failure appears. Select Edit failed posts and try again to fix the error, and then publish or schedule the post again. See also Troubleshoot a post failure.

Important: Posts to Personal Instagram profiles, and Business profiles that are not set up for direct publishing, will be published via mobile notification.
If you see "Something went wrong" after publishing directly, see Your Instagram account is a Creator profile.

Web-only publishing and scheduling features

A few of Hootsuite's more advanced and complex tasks can be performed in the web version of Hootsuite only. See the following articles for information about tasks that cannot be performed in the Hootsuite mobile app:


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