Publish and schedule posts in the Hootsuite mobile app

Create posts on the go with the Hootsuite mobile app. Create a single post and tailor your text, mentions, hashtags, and media for each social network. Publish to all your social accounts at once, or schedule posts to publish later.

You can publish to the following social accounts from your Hootsuite iOS or Android app:

• Facebook Pages
• Instagram Business profiles
• X profiles
• Bluesky profiles
• LinkedIn Pages
• LinkedIn profiles
• TikTok profiles

Create a post in the mobile app

1. Go to Create .
2. Select your social accounts - Select the plus icon and choose the accounts you want to publish your post to. The social accounts available depend on the organization selected in your app settings (see Set preferences in the Hootsuite mobile app). You can only select one X profile per post.
   

   Tip: For quick access to accounts you use frequently, select the pin beside those accounts. The icon is blue when an account is pinned.

3. On an iOS device, select Done in the top right. On an Android device, select the back arrow in the top left.
4. Create your post - Enter your post text, including emoji. You can include the following in the body of your posts:
   • Mentions of a user or Page - Enter @username in your post to invite others on social to join a conversation. To mention an X user or a Facebook Page, enter the @username and select from the list of results. For Instagram and TikTok, enter an exact username to publish a hyperlinked mention in the social network.
   • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. Hootsuite applies default organization link settings presets when a link is detected. If your post has more than one link, the same link settings are applied to all links. To shorten the link, select the link icon , select Shorten with Ow‌.ly, and then select Apply. To unshorten, select the icon again and choose None.
     

     Tip: Members of a Hootsuite organization can choose from the link settings presets available in the organization. To apply certain tracking parameters or shortener options from mobile, set them up in the web version of Hootsuite in a new preset. Learn how to create a link settings preset.

   • Tags - Select Tags, and then select tags from the list to add them to your post. You can enter a keyword in the Search box to search for and select a tag.
     

     Tip: Tags are not publicly visible on your posts, but you can use them to organize your posts internally. For example, you can add tags to posts to sort them by product, campaign, or region. You can add tags to X, Facebook, Instagram, and LinkedIn posts. Learn how to create and manage tags.

Include images

Add images to your post. For accessibility, add alt text (a short description of your image) to your image. Alt text is available on social networks that support it.

1. Select one of the media icons to browse and attach images to your post:
   • Select the photo to access the photos on your device.
   • Select the camera to take a new photo.
   • Select the content library icon to browse free stock images, GIFs from GIPHY, or images from a Hootsuite content library.
2. Select one or more images to attach them to the post. You can select an image thumbnail to preview it.
3. (Optional) Add alt text to an image. Select the image thumbnail to open the preview, select Alternative text, and then enter a description of the image.
   
   Hootsuite provides AI-generated alt-text based on the content of the image. Select Generate text with AI if you want to use the AI-generated version.

X and Facebook Pages support one animated GIF per post. Animated GIFs published to Instagram appear as still images.

Include a video

Videos must be .mov on iOS or .mp4 on Android and must not exceed 40 frames per second. The Hootsuite mobile app fits your videos to each social network's video requirements, so you don't have to worry about formatting them yourself. At this time, portrait videos to Instagram are not supported. If you add a single video to an Instagram post, it will publish as a reel. Learn more about video file requirements.

• Select one of the media icons to add a video to your post:
  • Select the photo to access existing video from your device albums.
  • Select the camera to record a new video.
  Facebook Pages: Select the video thumbnail and then select Edit to add a title and video category, or select Change thumbnail to select a different thumbnail option or upload your own. The video title is visible in Facebook when the video is clicked on for viewing. Videos appear as shares in the Page timeline, and are added to the video library of that Page.
  
  TikTok profiles: Comments, Duet, and Stitch are allowed on your video by default. Select TikTok under Network-specific settings and then turn the toggles off to customize the privacy settings on your video.
  

  Note: If these settings are turned off in your TikTok profile’s privacy settings, they will override your video settings. If profile settings are on, you can turn the video settings on or off.

  Video editing is not supported in Hootsuite. Add things like stickers or music to your video in another editing program before uploading to Hootsuite. See Prepare a TikTok video for publishing from Hootsuite for more information.

Customize your content for each social network

Hootsuite copies your content for each social network you're publishing to, so you can customize your content for the unique audiences on each one. For example, make it shorter on X, remove the hashtags on Facebook, or remove the link on Instagram. If your post includes mentions, you'll have to customize them for each social network.

Select Your post, and make changes to your content. Changes here will apply to all of your social networks until you start customizing them. To customize your post for a social network, select that social network from the top of the content area.

Note: Per network editing in a single post is not available for Amplify posts in the Hootsuite mobile app.

Publish or schedule

When you're ready to publish, select Next in the top right, and then choose one of the following options:

• Publish now to publish right away.
• Auto schedule, to automatically schedule your post for an optimal time, based on your already scheduled content and AutoSchedule settings from the web version of Hootsuite.
• Custom schedule to set a later date and time for the post to publish.

Select Save draft in the bottom right at any time to resume editing and scheduling later (see Save and edit drafts in the Hootsuite mobile app).

After publishing or scheduling a post, you can choose to view your post directly in the social network, or view scheduled posts in your content calendar.

If a post fails to publish, the reason for the failure appears. Select Edit failed posts and try again to fix the error, and then publish or schedule the post again. See also Troubleshoot a post failure.

Web-only publishing and scheduling features

A few of Hootsuite's more advanced and complex tasks can be performed in the web version of Hootsuite only. See the following articles for information about tasks that cannot be performed in the Hootsuite mobile app:

• Edit your images in Hootsuite
• Suspend scheduled content
• Manage content campaigns