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  Article updated: May 09, 2022

Explore ways to visualize your data

There are a lot of ways to visualize the data in your reports to make it easier to understand and identify trends. Whether you’ll use a chart that’s recommended for your data or pick one from a list, it might help to know a little more about each type of chart.

If the chart you want isn’t available, it isn’t supported for that metric. In Analytics, we refer to charts as visualizations displayed in tiles. You can size, name, and sort them, and also add a compare option to them. Find out more about customizing the tiles in a report.

Line

Display daily values for the selected time period as lines on an x-y axis. This is a great way to compare series where multiple values intersect. Use Area (description follows) to view metrics with multiple values.

line chart

Tip: Select a point on the line to dig deeper into your data and view point-in-time information.

Area

Display daily values for the selected time period using a shaded area on an x-y axis. This is a good way to view metrics with multiple values. Use Line (described previously) to compare metrics with multiple values.

area chart

Tip: Select a point on the line to dig deeper into your data and view point-in-time information.

Column

Display daily values for the selected time period. Each vertical column represents a day.

column or bar chart

Geo map

Compare metrics by country. Point to a country to show the data specific to that country.

geo map visualization

You can add a legend to the map and view your data in a list. Select Configure tile, and then select a geo map with list under Size. Find out more about customizing the metric tiles in a report.

geo map visualization with a list

Pie

Display relative sizes of data for metrics with multiple values. Pies display four data values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select List (description follows).

pie chart

You can add a legend to your pie chart with results represented as numbers and percentages. Select Configure tile, and then select a pie chart with list under Size. Find out more about customizing the metric tiles in a report.

pie chart visualization with a list

List

Display metrics with multiple values in a list format. Scroll to view the entire list. If you have a metric with an 'other' category, you can use List to view that data.

list visualization

Number

Display each metric with an aggregated numeric value. Metrics with multiple values display four values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select the List visualization (described previously). Apply a date range comparison to show the difference between periods.

number visualization

Gauge

Compare two time periods. Point to a line in the gauge to view the number represented. This visualization does not support metrics with multiple values.

When comparing two date ranges, the Gauge can show the differences as a number or as a percentage.

gauge visualization

Table

View a summary of posts with selected metrics published to a specific account. Table is exclusively for metrics with ‘Table’ in their name.

Select a column heading to sort the table rows by that column heading. This feature is not available for Ow.ly Traffic tables.

table visualization

Word map

Look at topic-related message metrics. For example, you can use Word map for metrics like inbound messages and posted topics. It displays a conversation map of words and phrases that show up most often in messages.

Hootsuite eliminates the most common words like "and," "the," and "if." The darker the color in the Word map, the higher the percentage of occurrence of that word.

When used for non-topic-related metrics, the Word map acts like a Pie.

word map

Top posts

Display your top post or your top three posts. Top posts show cool image thumbnails for your post pictures. If your top posts have the same metrics, you’ll see the most recent posts. Top posts is exclusively for top posts and top tweets.

Top posts doesn't display tags and campaigns attached to these posts.

top posts

Heatmap

Note: The Heatmap visualization can be used only with the Fans online metric for Facebook Pages and the Followers online metric for Instagram Business accounts. To learn more, see Metrics in Analytics.

Discover when your Facebook fans and Instagram followers are online during a selected date range. Add the Fans online (Facebook Pages) or Followers online (Instagram Business accounts) metric to a report and view how many fans or followers were online by day of the week and time of day. Find out more about adding metrics to your report.

You can only use this option with the Facebook Pages Fans online metric and the Instagram Business Followers online metric.

Point to a square to view the total number of fans or followers that were online on a specific day and time.

heatmap visualization with followers online metric

Tip: You can use this information to schedule posts at the best times. This is a great way to increase visibility and engagement. Schedule a post.

Word cloud

Use the Word cloud visualization to display breakdown values as words and identify trending topics. A larger and darker word indicates a higher value. Hover over a word to display its value.

For example, you can use this visualization with metrics like Fans, Inbound messages, or Posts. Break results down by language, tag, or topic, and then select Word cloud to quickly identify the most popular languages, tags, or topics.

word cloud visualization with fans broken down by language

Change the visualization type

To change the visualization in an Analytics report, do the following:

  1. Go to Analytics , and then open a report.
  2. Point to a tile in the report, and then select Configure tilesettings button.
    analytics tile with configure button highlighted
  3. Select Properties.
    tile-configure.png
  4. Select a visualization.
  5. Select Close when you're done.

 

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