Select All reports to view and manage all your reports in Analytics. Learn how to manage your Analytics reports.

Learn how your posts are performing on social, find out when to post to increase engagement, or review how efficiently your team supports your audience and customers on social. Check out the following report views and links for more information:

• Post performance - Review your overall post performance
• Best time to publish - Discover the best times to post
• Team performance - Track your team's performance (Enterprise plan members only)

Note: If you’re new to Hootsuite Analytics, you’ll see reports that we’ve created and pinned for you to help get you started analyzing your social performance.

Find out how your results and content strategy compare to the average in your industry and to your selected competitors. Check out the following report views and links for more information:

• Industry benchmarking - Compare your performance with your industry average
• Competitive analysis - Analyze your competitors' content strategies

Track performance toward your social goals with pre-built report templates.

• Brand awareness - See how your brand is performing on social media. Review your audience impressions and engagement across your social accounts.
• Audience growth - Track the size of your audience across your social accounts.
• Post reach - Track the number of post views and see which were the most popular.
• Inbound engagement - Discover what your audience is saying about you.
• Post engagement - Understand how engaged your audience is with the content you publish.
• Link clicks - Understand how much traffic you are getting to your shared social links.
• Ow.ly link clicks - Track your Ow.ly link clicks and traffic.

• Multiple networks overview - Get a side-by-side comparison of the most important metrics for all of your social networks. See the evolution of your followers and fans, correlations between your posting activity and engagement over time, plus sentiment ratings on comments posted by your audience.

Monitor your content’s visibility and engagement on each social network with pre-built report templates.

• Facebook - Facebook overview, Facebook audience, and Facebook engagement.
• Twitter -Twitter overview, Twitter audience, and Twitter engagement.
• Instagram Business - Instagram overview, Instagram audience, and Instagram engagement.
• LinkedIn Pages - LinkedIn overview, LinkedIn audience, and LinkedIn engagement.
• LinkedIn profiles - LinkedIn personal posts.
• TikTok Business - TikTok overview, TikTok audience, and TikTok engagement.

Create your own custom reports from scratch and track the metrics and results that matter to you. Learn how to create a custom report.

Depending on your plan type and add-ons, you may also have access to the following report views and pre-built templates:

• Benchmarking - Analyze your competitors’ audience and post performance on Facebook, Instagram, and Twitter. Review their audience stats and engagement, and get insights into their best posts, hashtag use, and post length.
• Amplify reporting - Track and review engagement for your Amplify posts and compare your results with others in your organization.
• Inbox 2.0 reporting - Create reports to analyze the activity and performance of your agents, teams, and channels. Dig into resolved conversations, response times, customer satisfaction, and more.
• Insights reporting - Make sense of millions of customer conversations happening in real-time, stay on top of trends, and set strategies with confidence.
• Impact reporting - Analyze and compare results and track return on investment (ROI) for your organic, paid, and dark social media posts.
• Ad Analytics reporting -Review how people interact with your ads and how effective your ads and campaigns are at driving conversions.
• Team reporting - Create team reports to see how quickly and efficiently your teams support customers and prospects.
• Apps - Use advanced Unmetric Twitter metrics to analyze engagement and content.