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  Article updated: April 15, 2025

Types of reports in Analytics

Choose from a number of report types, including organic, performance, and overview reports. Open report views to get an overview of your social performance or use pre-built templates to create different reports. Learn how to create a report in Analytics.

Plans: Report types are restricted to certain plan types. If you don't see an Analytics report you're interested in, visit the Hootsuite plans page to see if it is included in your plan.

How to use reports in hootsuite analytics video.

Check out your Social score and insights for a monthly or weekly snapshot of your social media performance on your Facebook Pages, LinkedIn Pages, and Instagram business accounts. You'll also get insights and recommendations to help you improve and strengthen your social media presence. Learn more about this report.

Depending on your plan type, you may also have access to an Overview report. From here, you can access common Analytics reports, find your key metrics, review your social performance score, and see your top posts at a glance.

Metrics on posts published in the last 31 days continue to update as you work. If you are a long-time customer, you can find Post metrics data for dates as early as January 1, 2018.

Get to the reports you use most

Your reports and report views are yours to customize. You can move pins, pin, and unpin reports to the Favorite reports section of the left navigation so you can quickly access them again and again.

  • To move or unpin a report, point to a pinned report in the left navigation and select the pin to move or unpin the report.
  • To pin a report, go to All reports, open a report, select More actions, and then select Pin.

 

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