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  Article updated: May 16, 2022

Use automated tagging to analyze your social campaigns

Setting up a framework of tags makes it easy to analyze your social campaigns. The Impact auto-tagger adds tags to each of your posts based on preconfigured rules.

Use tags to segment your content, and then filter posts in Browse Content or Filter Content to compare and evaluate each segment. See Build reports in Impact using advanced filters to learn more. Recommendations also provides insights into the most used tags, and which ones are working for you. See Gain insights into your results with Recommendations to learn more.

Tagging rules can be set up for links, text, website data, and hashtags in your social posts. With the auto-tagger's logic, an endless number of possible rules can be configured. Add tags to classify posts by campaign, content type, objective, tone, or other (e.g., sponsored).

  • Links - Subdomains, subpages, and UTM parameters in URLs within posts can be identified for assigning tags. For example, any URL beginning with can be classified with the tag “blog”. Note that Impact detects tags even if you shorten your links.
  • Text - Tags are assigned based on keywords in posts. For example, if a post contains the word “running” or “workout”, it can be tagged with “fitness”.
  • Website data - Impact follows links in your posts to their destination website and adds tags based on the site's metadata. For example, keywords, open graph tags, or page descriptions in the source code can be identified for tagging.
  • Hashtags - Tags are assigned based the hashtags or mentions in posts. For example, #Halloween2017 can be tagged with “holiday”.

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Set up auto-tagger

The auto-tagger rules engine requires preconfiguration, which is completed on the backend. To enable auto-tagger in your account, please contact your customer success associate/manager to supply you with a workbook to fill out. Please return it when complete, and our Impact team will turn on the auto-tagger feature for you. The same process applies to making changes to existing auto-tagger rules.

We also recommend adding exceptions for Hootsuite Impact's IP addresses to ensure that Impact always captures the full destination URL and metadata from the links you share on social (see Add exceptions for Impact's IP addresses).

Import existing tags from Hootsuite

If you're a Hootsuite user, any outbound tags you apply to your posts in the Composer, including scheduled posts, are automatically imported into Impact as content tags. See Add tags to track your outbound posts to learn more.

Note that all users who apply tags to posts through Hootsuite also need to be Impact users for all post tags to be imported.

These tags work in tandem with the auto-tagger. Duplicates are detected and removed automatically.

Note: The Impact auto-tagger doesn't detect and import campaign names that are selected in the Hootsuite Composer, only campaign tags.

If you think your account is missing tags, either through the auto-tagger, or imported Hootsuite tags, please contact Enterprise Support with the post link (from Twitter, Facebook, etc), the tags you were expecting to see, and, if applicable, a screenshot of the post in Hootsuite with the tags.


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