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  Article updated: June 11, 2024

Engage with and assign conversations in Inbox

Hootsuite Inbox helps you and your team monitor and manage all your social conversations from different networks in a single view. Filter out messages that require action, assign, tag, and reply to messages, and bulk dismiss messages that don’t need follow-up.

If you haven’t used Inbox before, read Overview of Hootsuite Inbox to learn more before you begin.

The information in this article applies to:

  • Facebook Page private messages
  • Comments and replies on your public Facebook Page posts and ads
  • Visitor posts to your Facebook Page, their comments, and replies
  • Twitter direct messages and mentions
  • Comments and replies on your LinkedIn Page and Showcase Page posts (but not stories)
  • *Instagram public comments and replies, direct messages, and story mentions

*To start seeing Instagram messages, you'll need to reconnect your Instagram profiles and make sure message access is turned on in Instagram. To learn more, see Reconnect a social account.


  • As soon as you connect social accounts to Hootsuite, you will start seeing new messages, comments, and mentions in Inbox. You will not see any messages sent before your accounts were connected to Hootsuite.
  • Instagram disappearing photos and videos and public Instagram posts that are attached to direct messages won’t appear in Inbox.
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Monitor Inbox

  1. Go to Inbox.
  2. Review messages in the Unassigned queue (Incoming for Professional plans). Each message shows the social network and profile of the sender and the time the message was received.

    Tip: New messages appear in chronological order with the newest at the top. To reverse the sort order, select the arrow at the top of the queue.

  3. Select a message in the list to open the full conversation thread on the right.
  4. Select the sender’s name at the top of the thread to open the context panel. The panel shows additional profile information, depending on the social network:
    • Facebook, Instagram, and LinkedIn profiles display name and profile picture. (If a LinkedIn user has Profile visibility off LinkedIn disabled in their LinkedIn settings, they appear in Inbox as “Private User”.)
    • Twitter profiles display name, profile picture, bio, location, and account information.
  5. (Enterprise customers only) Select Add Note below a user’s profile in the context panel to read or add internal details about your brand's interactions with them, up to 2,000 characters.
    • All members within the same organization can view profile notes.
    • Only the note creator can edit a note.
    • The note creator and all admins can delete notes.
  6. (Enterprise customers only) Select the Interactions tab to review all conversations between you and the user or profile for the past six months. Interaction history includes Twitter direct mentions and @mentions, and Facebook Page visitor posts and public comments and replies on a Page.


  • Conversations in Inbox are kept in threads that are unique to each person you engage with. Therefore, prior interactions are visible for context with each new message.
  • For LinkedIn and Facebook comments and replies, a thread is created for each post that someone comments on. The thread shows the conversation between your Page and that person below the original post.

Filter Inbox

Select Filters to view specific messages in your Inbox. You can apply any combination of the following filters:

  • Social Network Messages from specific social profiles only
  • Message Type Private or public messages
  • Assigned To Messages assigned to specific teams or team members

The filter icon changes to show that a filter is applied. Select the X to clear all filters.

Filter icon expanded to show that 1 filter is applied.

Reply, moderate, or dismiss conversations

You can reply, moderate, or dismiss conversations from the Inbox.

Reply to a message

  1. Select a message in the list to open the full conversation thread on the right. If the message is a continuation of a prior conversation, you'll see which team members have replied to the user.
  2. Enter your message at the bottom of the thread, and then select Send.

LinkedIn and Facebook Page activity display the original post being commented on, for context.

Note: After 7 days with no engagement on a Facebook private message, you can no longer reply to that message (although you can still see the message in Inbox). Each time the customer responds to you in Messenger, the 7-day time frame restarts.

This is a Facebook policy designed to protect the customer by encouraging timely responses and limiting the amount of spam customers can receive from brands.

Delete unassigned offensive or spam comments from your Page posts

  • Select the 3 dots to the right of the comment, and then select Delete. You can only delete comments on Facebook, Instagram, and LinkedIn. You can't delete posts or direct messages, and you can't delete comments on Twitter. Deleting a comment also deletes it from the social network. Inbox will show a placeholder with information on who deleted the comment.

Dismiss an unassigned message and move it to the Done queue

  • Select Dismiss, either in the top right of the thread, or by pointing to the message in the list and selecting Dismiss.

    Note: When you dismiss a message that has not been assigned or interacted with, the name of the person who dismissed it will not appear in the Done queue.

Dismiss unassigned messages in bulk

  1. Select the box at the top of the list to select all messages, or point to each profile picture to the left of each message and select the boxes individually.
  2. Select Dismiss in the top right of Inbox.
    Selecting messages to dismiss in bulk.

Transition Public Facebook comments to private messages

  • In the thread, select Message, and then type your reply.
    Note that this option is available only for public comments from profiles (not Pages).

    Selecting Message below a thread.

Tag messages or comments

Business and Enterprise customers can select Tag under each message to classify and later analyze them in Analytics.

Note: You can tag every message and comment. However, in Analytics team reports you can only filter conversation threads by tags applied the first message or the first comment received (including on dark posts) and the first response sent by your team.
Tags in Inbox.
To learn more, see Track your team's performance.

Assign conversations

To assign a message to someone and have a notification message sent to them (if their notification settings allow it):

  1. Select Assign in the top right of the thread.
  2. In the Assign To box, select yourself, a team, or another team member (Team, Business, and Enterprise plans).

    Tip: You can quickly assign messages to yourself by pointing to them in the message list and selecting Assign to me.
    Selecting Assign to me in the message list.

  3. Optional: Enter a note in the text box at the bottom to provide guidance for handling the message or for a record of the interaction. These notes are visible only within Inbox and appear in the message thread.
    Note: Only assignment notes added to private messages appear in Inbox. Assignment notes added to public messages do not appear in Inbox but are included in email notifications. Notes added to a user's profile are always accessible from the context panel in Inbox.

Assigned messages move from the Unassigned queue into either Assigned (assigned to any team) or Assigned to Me (assigned specifically to you). If your organization has automated assignments running, messages appear in these queues automatically instead of in the Unassigned queue.

After replying to an assigned message, select Resolve in the top-right corner of the thread. This moves the thread out of Assigned and into Done.

Re-open conversations

Conversations can be re-opened and returned to the Unassigned queue in two ways:

  • A customer responds to a thread in the Done queue.
  • You select Reopen on a dismissed message in the Done queue.
    Selecting Reopen on a message in the Done queue.


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