Article updated: July 15, 2021
Overview of Hootsuite plans
Hootsuite offers flexible pricing and several plan options to meet your needs. Each plan offers the ability to manage a certain number of social accounts. In this context, for example, an Instagram account, your personal Twitter account, and a Facebook Page make up a total of 3 social accounts. And, as you step up in plan types, you can share administration of these accounts with team members in your organization. Let’s say you choose our Team plan. With this plan, you could manage up to 20 different Facebook Pages for yourself or your clients and share your management workload for these accounts with 2 additional team members. In addition to different plans determining the number of social accounts you can manage and the number of people who can collaborate on managing those accounts, higher-level plans offer access to additional powerful features.
To switch your plan type or manage your account, see Manage your Hootsuite plan and account.
Here are the plans available and a list of some of their key differentiators. For plan cost information, see hootsuite.com/plans. For information on the legacy Pro plan, see About the Hootsuite Pro (pre 2016) plan.
- Manage up to 2 social accounts (for example, 1 Facebook Page and 1 Facebook group).
- Accounts can be managed by 1 administrator.
- Schedule up to 5 posts. Once your number of scheduled posts drops below 5, you can schedule additional posts.
- Administer a promotion spending limit of $100 USD every 30 days (see How do promotion budgets work?).
- Connect many of your existing tools to Hootsuite using free apps (see hootsuite.com/products/integrations).
- Manage up to 10 social accounts (for example, 3 Facebook Pages, 1 Facebook group, 1 Twitter account, 1 Instagram account, 1 YouTube channel, and 3 LinkedIn pages make up a total of 10 social accounts).
- Accounts can be managed by 1 administrator.
- Schedule one or more posts to go-live at times optimal for maximum engagement and impact. Schedule an unlimited number of posts.
- View detailed metrics across your social accounts, export those metrics to PDF or PPT, and share them with other users in your organization.
- Engage with your customers across public and private social channels from your Hootsuite Inbox.
- Administer a promotion spending limit of $500 USD every 30 days (see How do promotion budgets work?).
- Connect many of your existing tools to Hootsuite using free apps (see hootsuite.com/products/integrations).
In addition to all of the features in the Professional plan, the Team plan also includes the following:
- Manage up to 20 social accounts (for example, 5 Facebook Pages, 5 Facebook groups, 2 Twitter accounts, 1 Instagram personal account, 3 Instagram business accounts, 1 YouTube channel, 1 Pinterest account, and 2 LinkedIn pages).
- Collaborate on your social accounts management with up to 2 additional team members in your organization and set permissions to control the Hootsuite functions team members can access.
- Review your post performance at a glance.
- Create and customize metrics across your social accounts, export those metrics to PDF or PPT, and collaborate on them in real-time with other users in your organization.
- Assign posts or comments to yourself, to teams, or to team members.
- Use a branded vanity URL in your posts, and then track analytics for links you share across your networks (see Add, share, or delete a vanity URL).
- Administer a promotion spending limit of $2000 USD every 30 days (see How do promotion budgets work?).
In addition to all of the features in the Professional and Team plans, the Business plan also includes the following:
- Manage up to 35 social accounts.
- Collaborate on your social accounts management with 4 additional team members in your organization (you can add up to 10 additional members with plan add-ons); set permissions to control the features and functions team members can access; assign posts, comments, or Hootsuite inbox conversations to teams or team members; and collaborate on draft messages prior to posting.
- Receive 24/7 priority support.
- Create and customize metrics across your social accounts; export those metrics to CSV, XLSX, PDF, or PPT; and collaborate on them in real-time with other users in your organization.
- Use up to 5 branded vanity URLs in your posts, and then track analytics for links you share across your networks. Also, if preferred, use bit.ly shorteners. See Add, share, or delete a vanity URL.
- Review messages before they are sent to ensure a consistent brand voice.
- Create and store approved post templates and images for easy reuse.
- Plan, create, manage, and measure content campaigns (see Create and manage content campaigns).
- Tag posts to classify them for analysis.
- Receive alerts when there are suspicious account activities.
- Administer promotion spending without a limit.
- Connect many of your existing tools to Hootsuite using premium apps (see hootsuite.com/products/integrations).
In addition to all of the features in the Professional, Team, and Business plans, the Enterprise plan also includes the following:
- Manage 50+ social accounts.
- Collaborate on your social accounts management with 5+ additional team members in your organization (you can add an unlimited number of members with plan add-ons); set permissions to control the features and functions team members can access; assign posts, comments, or Hootsuite inbox conversations to teams or team members; and collaborate on draft messages prior to posting.
- Receive live Hootsuite training for the entire team and work with a dedicated Customer Success Manager to ensure you reach your social media objectives with Hootsuite.
- Automatically assign incoming conversation threads to specific teams or team members based on keywords, and then categorize and measure inbound message volume (see Automate assignments and tags).
- Automatically tag messages based on keywords you define, and then categorize and measure actions by tag (see Automate assignments and tags).
- Use 5+ branded vanity URLs in your posts, and then track analytics for links you share across your networks. Also, if preferred, use bit.ly shorteners. See Add, share, or delete a vanity URL.
- Administer promotion spending without a limit.