Article updated: November 17, 2022
Work with videos
Each social network has its own requirements for video files. Hootsuite handles most of the compliance work for you, but it’s a good idea to review specific requirements, such as length limits, before uploading. Be prepared to wait for extra video processing time if Hootsuite needs to adjust your video for things like dimension or bit rate.
To make your content more accessible, you can add .srt caption files to videos in Twitter and Facebook posts.
Looking for more info on .srt captions? Check out Inclusive Design for Social Media: Tips for Creating Accessible Channels. Visit the Hootsuite Blog for news, tips, tools, and tactics to help you succeed on social media.
This article provides information on the video requirements and limitations for Twitter, Facebook, LinkedIn, Instagram, and TikTok. For detailed instructions on how to attach videos to your posts, see Create and publish posts. For YouTube video requirements, see Publish a video to YouTube.
Video file requirements
Each social network has unique video requirements, such as limits on file size and aspect ratio. When you publish a video directly to a social network (outside of Hootsuite), that network automatically optimizes the video to fit its own requirements.
If you’re a Hootsuite Professional, Team, Business, or Enterprise plan member, Hootsuite takes care of video width, height, and bit rate for you in video processing. You’ll need to make sure that your videos meet all other requirements before attaching them to your post. Free and Legacy Pro users must ensure that their videos meet all file requirements.
Tip: Hootsuite's adjustments can sometimes have a minor effect on video sharpness. To preview your video before posting, you can schedule it and view it in Planner. See Schedule a post.
The Hootsuite mobile app also fits uploaded videos to each social network's requirements. You don't have to worry about formatting them yourself.
|Twitter||Instagram mobile notification ||Instagram direct publishing ||Facebook Page, group
||LinkedIn Page, profile ||TikTok |
|Web formats||mp4, mov||mp4, mov||mp4, mov||mp4, mov||mp4, mov||mp4, mov|
|File size||512 MB||n/a||100 MB|
1 GB (reels)
|1 GB||1 GB||1 GB|
|Length||0.5 - 140 sec||10 min|
60 sec (stories)
|3 - 60 sec|
5 sec - 15 min (reels)
|1 sec - 20 min||3 sec - 10 min||3 - 60 sec|
|Width||32-1280 px||n/a||1920 px max||n/a||4096 px max||360 px min|
|Height||32-1024 px||n/a||n/a||n/a||2304 px max||360 px min|
|Aspect ratio||Between 1:3 and 3:1||n/a||Between 4:5 and 16:9||Between 16:9 and 9:16||Between 1:2.4 and 2.4:1||n/a|
|Bit rate||25 Mbps||n/a||20 Mbps||n/a||30 Mbps||n/a|
|Frame rate||30 fps|
|n/a||23 - 60 fps||10 - 60 fps||23 - 60 fps|
|Audio||Mono or stereo|
|Recommended codecs||Audio: AAC LC|
Video: H264 High profile
|Caption format||srt||Not supported||Not supported||srt||Not supported||Not supported|
- You can only edit video thumbnails for Facebook Pages.
- Playable previews don't appear in Composer for .mov video files and videos with HEVC/H.265 codecs.
- For more information on LinkedIn video requirements for ads, see the LinkedIn help article LinkedIn video guidelines.
Video processing times
There’s a short delay before Hootsuite publishes large videos and videos that need processing. Processing begins after you select Post or Schedule. While a video is processing, you can’t edit or duplicate the post.
If you want to change a scheduled video post, you need to make your changes at least 30 minutes before the scheduled publishing time.
A status window alerts you when processing is complete.
Training: Hootsuite offers group training to Business and Enterprise plan customers. Sign up for Live Product Training and learn how to build success with Hootsuite.
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