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  Article updated: June 21, 2024

Video file requirements

Each social network has unique video requirements, such as limits on file size and aspect ratio. Hootsuite takes care of file size compression, video width, height, and bit rate for you in video processing. But it’s a good idea to review other requirements, such as length limits, before you attach videos to your post. Legacy Pro users must ensure that their videos meet all file requirements.

Be prepared to wait for extra video processing time if Hootsuite needs to adjust your video for things like dimension or bit rate.

Tip: Hootsuite's adjustments can sometimes have a minor effect on video sharpness. To preview your video before posting, you can schedule it and view it in your content calendar. See Create and schedule content in a calendar.

For instructions on how to attach videos to your posts, see Create and publish posts. For YouTube video requirements, see Publish a video to YouTube.

Video file requirements

Supported file formats for all social networks: Web mp4 and mov, iOS mov, Android mp4.

Tip: If you've installed any of the following apps from the Hootsuite app directory, you can add videos from them right from the media library: Adobe stock, AEM assets for Hootsuite, Box for Hootsuite, Dropbox for Hootsuite, OneDrive, and TINT.

Understand aspect ratio

An aspect ratio describes an image or video's shape using a proportional relationship between its width and height. Aspect ratios are written as a formula of width to height, like 3:1.

For example, a square image has an aspect ratio of 1:1. The height and width are the same. The image could be 200px × 200px, or 1600px × 1600px, and the aspect ratio would still be 1:1.

A portrait-style image might have a ratio of 2:3, where the height is 1.5 times longer than the width. So the image could be 500px × 750px, 1000px × 1500px, etc.


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