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  Article updated: May 13, 2021

Troubleshoot LinkedIn publishing errors

These are the most common publishing errors we receive from LinkedIn, along with recommendations to resolve them.

Target audience is too small

To target a tailored LinkedIn Page post to a specific audience, the Page must have at least 300 followers who match all of the selected targeting criteria. Targeting is based on your followers’ profile data. Try broadening your targeting parameters.

If you see this error on a scheduled post, it means the target audience was too small at the time of publishing. The number of Page followers, or the profile information of those followers, could have changed between the time the post was created and the time it was scheduled to publish.