Image file requirements

Each social network optimizes images so that they look their best on their platforms. Optimization methods include image resizing, reformatting, scaling, and cropping. The image upload requirements for each social network are listed in the table in this article.

You can upload an image from your computer or choose an image from the media library. Hootsuite lets you know if your images have any issues when you’re creating your content. And, in order to meet maximum file size requirements, we'll automatically compress images up to 20MB in size for you! (Note, however, that image compression is not supported for GIFs).

Tip: If you want more control over the final look of your images, edit them in the image editor. Use the Transform option to scale your images with aspect ratios made to fit each social network. See Edit your images in Hootsuite for more details.

Image file requirements by social account type

Supported file formats for all social networks (web, iOS, and Android): jpg, jpeg, png. Hootsuite will compress images up to 20MB in size for you.

  Instagram

• Images per post - 10
• Max file size - 8 MB (we'll automatically compress images that are 20MB or less for you)
• Aspect ratio - Square, 4:5, or between 9:16 and 191:100. For stories, 9:16 is recommended.
• GIF support - GIFs appear as still images.

You can post 4:5 images to Instagram in Hootsuite. The post preview displays the image as square, but when you publish the post, the image will show correctly in Instagram, with no cropping.

  Facebook Page

• Images per post - maximum of 15 images (for both web version of Hootsuite and the Hootsuite mobile app)
• Max file size - 8 MB (we'll automatically compress images that are 20MB or less for you).
• Aspect ratio - n/a
• GIF support - yes

  LinkedIn Page, profile

• Images per post - 20
• Max file size - 5 MB (we'll automatically compress images that are 20MB or less for you)
• Aspect ratio - 1.91:1 recommended
• GIF support - yes

  X

• Images per post - 4
• Max file size - 5 MB (images and GIFs - we'll automatically compress images that are 20MB or less for you)
• Aspect ratio - n/a
• GIF support - yes

  Threads

• Images per post - 10
• Max file size - 8 MB (we'll automatically compress images that are 20MB or less for you)
• Aspect ratio - Between 1:10 and 10:1
• GIF support - GIFs appear as still images.

*Additional GIF format requirements:

• Resolution between 120px x 120px and 1280px x 1080px
• Number of frames fewer than or equal to 350
• Number of pixels fewer than or equal to 300 million (width x height x frames)

Understand aspect ratio

An aspect ratio describes an image or video's shape using a proportional relationship between its width and height. Aspect ratios are written as a formula of width to height, like 3:1.

For example, a square image has an aspect ratio of 1:1. The height and width are the same. The image could be 200px × 200px, or 1600px × 1600px, and the aspect ratio would still be 1:1.

A portrait-style image might have a ratio of 2:3, where the height is 1.5 times longer than the width. So the image could be 500px × 750px, 1000px × 1500px, etc.