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  Article updated: May 09, 2022

Image file requirements

Each social network handles images differently, so it's important to know the requirements and limitations for each one. To learn how to edit your images, see Work with images. For detailed instructions on how to attach images to your posts, see Create and publish posts.

Image requirements by social network
Instagram Personal, Business
Page, group
Page, profile
(web, iOS, & Android)
jpg, jpeg, pngjpg, jpeg, pngjpg, jpeg, pngjpg, jpeg, png
File size3 MB5 MB5 MB5 MB
Images per post410n/a (15 on mobile)9
Aspect ration/aSquare, or between 1.91:1 and 4:5n/a1.91:1 recommended
Gif files*Animated
(file size 5MB)
Appear as still imagesAnimated

Animated on Pages

Not supported for profiles

*Additional GIF format requirements:

  • Resolution between 120px x 120px and 1280px x 1080px
  • Number of frames fewer than or equal to 350
  • Number of pixels fewer than or equal to 300 million (width x height x frames)

If your image publishes with unwanted adjustments, refer to the image upload recommendations from each social network:

To find the latest image size specifications, see Social Media Image Sizes: Cheat Sheet for Every Network. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.


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