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  Article updated: January 02, 2024

Image file requirements

Each social network optimizes images to look their best on their platforms. Optimization methods include image resizing, reformatting, scaling, and cropping. The image upload requirements for each social network are listed in the table in this article. In Hootsuite, the Composer lets you know if your images have any issues when you’re creating your content. And, in order to meet maximum file size requirements, we'll automatically compress images up to 20MB in size for you!

Tip: If you want more control over the final look of your images, edit them in the image editor. Use the Transform option to scale your images with aspect ratios made to fit each social network. See Work with images for more details.

Image requirements by social network
  Twitter Instagram Business, Personal Facebook
Page, group
Page, profile
(web, iOS, & Android)
jpg, jpeg, png jpg, jpeg, png jpg, jpeg, png jpg, jpeg, png
Gif files* Animated Appear as still images Animated

Animated on Pages

Not supported for profiles

Max file size (Hootsuite will compress images up to 20MB in size for you) 5 MB
(images and GIFs)
8 MB 8 MB 5 MB
Images per post 4 10 15 9
Aspect ratio n/a Square, or between 9:16 and 191:100. For stories, 9:16 is recommended. n/a 1.91:1 recommended

*Additional GIF format requirements:

  • Resolution between 120px x 120px and 1280px x 1080px
  • Number of frames fewer than or equal to 350
  • Number of pixels fewer than or equal to 300 million (width x height x frames)

For the latest image size specifications, see Social Media Image Sizes: Cheat Sheet for Every Network. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

Understand aspect ratio

An aspect ratio describes an image or video's shape using a proportional relationship between its width and height. Aspect ratios are written as a formula of width to height, like 3:1.

For example, a square image has an aspect ratio of 1:1. The height and width are the same. The image could be 200px × 200px, or 1600px × 1600px, and the aspect ratio would still be 1:1.

A portrait-style image might have a ratio of 2:3, where the height is 1.5 times longer than the width. So the image could be 500px × 750px, 1000px × 1500px, etc.


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