Get started with Amplify for admins

Word of mouth is a great way to build trust around your brand and attract more followers. Amplify, an employee advocacy and social selling tool, is a great way to let your employees help you spread the word about your company. With the help of your colleagues, you can promote your brand and increase your reach.

It works like this:

1. You create social content that supports your brand goals and professional social presence.
2. You engage your workforce to help you share that pre-approved content to their social accounts.

Understand your role as an admin

As an admin, you create, edit, and share content with your employee advocates. You can also manage member permissions and perform other tasks. The following articles can help you with the admin tasks:

• Manage Amplify preferences
• Create Amplify content
• Edit Amplify content
• Use topics to organize Amplify content
• Manage Amplify members and permissions
• Alert members to important content in Amplify
• Measure Amplify results

All advocates have access to Amplify and Plan in Hootsuite. If you want your advocates to do even more with Amplify, like track and review engagement for your Amplify posts, or interact with your customers and audience from a single inbox, contact your customer account manager. The following table shows the additional advocate features by Amplify plan type.

Advocate features by plan type

	Advocacy	Basic	Intermediate	Advanced	Unlimited
Amplify
Listening Basics
Plan
Streams
Analytics
Create
Homepage
Inbox
App library

Next up - Manage Amplify preferences