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  Article updated: August 03, 2021

Get started with Amplify for admins

Note: Not an admin? See our articles for employee advocates.

Hootsuite Amplify is a brand advocacy and social selling app. It extends organizations' social reach by providing employees with preapproved content that they can share to their own networks. Amplify reduces risk to your brand and makes it easy to share company announcements and marketing campaigns.

Audience: Admins

Understand your role as an admin

As an admin, you write, curate, and customize social content for employee advocates to share to their own social accounts. You also control the permissions for the teams they are a part of. To learn more about the Amplify experience from the perspective of an advocate, see Get started with Amplify for advocates. For more details on how to maximize your results, see Maximize your social reach through employee advocacy.

Watch Building an employee advocacy program. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

To learn more, read A guide for creating an employee advocacy program. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

In addition to discovering, creating, and sharing social content, you may also need to manage the roles of other content contributors and advocates, edit your published content, and perform other management tasks. The following articles can walk you through each of these tasks:

Take the Foundations of social advocacy certification course. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.