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  Article updated: October 21, 2021

Get started with Amplify for admins

Note: Not an admin? See our articles for employee advocates.

Hootsuite Amplify is a brand advocacy and social selling tool. It gives employees pre-approved content they can share on social media to reduce risk to your brand. You can easily share company announcements and marketing campaigns with Amplify.

Audience: Admins

Understand your role as an admin

Admins create, curate, and customize social content that advocates can share on their own accounts. You also control their team permissions. To learn more about how Amplify works for advocates, see Get started with Amplify for advocates. For more details on how to maximize your results, see Maximize your social reach through employee advocacy.

Watch Building an employee advocacy program. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Introduction to social media etiquette video

To learn more, read A guide for creating an employee advocacy program. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

In addition to creating and sharing social content, you may also need to manage the roles of advocates, edit your published content, and perform other tasks. The following articles can walk you through each of these tasks:

Take the Foundations of social advocacy certification course. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.