Article updated: September 27, 2023
Create Amplify content
Create Amplify content for your advocates to share and increase your social reach. Amplify Content Admins, Publishers, and Contributors can create Amplify content and share content from Streams or Hootsuite Syndicator.
Once you've created content or accepted a content suggestion, you can send it to Amplify. This makes it easy for your advocates to share it to their social networks.
Audience: Amplify admins
Before you begin
In order to create Amplify content to share, you need the following:
- Content Admin, Contributor, or Publisher permissions (see Manage Amplify members and permissions).
- The Amplify integration installed (see Add Amplify to Hootsuite).

Create your Amplify content, and then save it as draft, schedule it, or send it to Amplify right away.
- Select Composer
, and then select Amplify post.
- Select a post type from the following options:
- Regular post - Create a post for your Amplify members to share to their social networks.
- Featured post - Pin the post to the top of your member's Amplify view and mark it as a featured post. The post will stay pinned to the top until the member sees it.
- Internal announcement - Share this post in Amplify whenever you need to make an internal announcement. Members cannot share these posts.
- Select which social networks members can share the post to.
- Create your post. You can add emoji, links, media, and more in your post.
- Optionally, assign your post to a Topic. Learn how to use topics to organize Amplify content.
- If you want your post to expire after a certain time, select Set date, and then set an expiration date and time for the post. Your members' Amplify view will no longer show an expired post after your selected date. Admins can still find expired posts in the Amplify stream Posted section.
- Optionally, select a notification to let your members know you’ve published a new post. When you're done creating your post, select from the following options:
- Post now - Send your post to Amplify.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save as Amplify draft - Not quite ready to post? Save your content as a draft so you can come back to it later.
- Post and duplicate - Publish the post to Amplify and retain its content to create a new, similar post with a unique post ID.

Create your Amplify content, and then save it as draft, schedule it, or send it to Amplify right away.
- Select Composer
. You'll select the social networks that your advocates can share this post to later.
- Create your post. You can add emoji, shortened links, link-tracking parameters, and more in your post. Learn more about link tracking in Amplify.
- When you're done creating your post, select Send to Amplify. Don't worry, your post won't publish right away. You'll still have options to save your post as a draft, schedule it, or make changes.Note: In order to see Send to Amplify, you need Content Admin, Contributor, or Publisher permissions and the Amplify integration installed.
- Set your Amplify preferences. You can feature your new content, choose the social networks your members can share to, have your post expire (and be removed) from Amplify, and more.
- Select from the following options:
- Publish Now - Send your post to Amplify.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save to Amplify drafts - Not quite ready to post? Save your content as a draft so you can come back to it later.
Next up - Edit Amplify content
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