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  Article updated: May 13, 2025

Create Amplify content

Create Amplify content for your advocates to share and increase your social reach. You can create content or accept content suggestions, and then send it to Amplify. This makes it easy for your advocates to share it to their social networks.

This article describes how to create new Amplify content. You can also share content from social feeds you monitor in Hootsuite (including Facebook, LinkedIn and LinkedIn posts with PDFs, and X reposts) or Hootsuite Syndicator. Learn how to send content from a social feed in Hootsuite to Amplify.

Audience: Amplify admins

Create new Amplify content

In order to create Amplify content to share, you need Content Admin, Contributor, or Publisher permissions (see Manage Amplify members and permissions).

Tip: As an Amplify Admin, you can enable the option to save all organic Hootsuite posts as Amplify drafts. You can customize this setting for each social account. See Manage Amplify preferences for more information.

Tip: When you share content from Amplify, you engage with clients and prospects on social and learn what they like. This sets the stage for social selling opportunities. To learn more about social selling, see Social Selling: What it is, Why You Should Care, and How to Do It Right.

Next up - Edit Amplify content

 

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