Create your Amplify content, and then save it as draft, schedule it, or send it to Amplify right away.

1. Select Create, and then select Amplify post.
2. Select a post type from the following options:
   • Regular post - Create a post for your Amplify members to share to their social networks.
   • Featured post - Pin the post to the top of your member's Amplify view and mark it as a featured post. The post will stay pinned to the top until the member sees it.
   • Internal announcement - Share this post in Amplify whenever you need to make an internal announcement. Members cannot share these posts.
3. Select which social networks members can share the post to.
4. Create your post. You can include the following and more in the body of your posts:
   • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Amplify.
   • Emoji - Have fun with emoji! You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
     
   • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
   • Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
   • PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.

     Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.

   • Mentions of a profile or Page (for LinkedIn posts) - Enter @ and select a LinkedIn profile or Page to invite others on social to join a conversation and help your post reach their audience as well as your own. You can only mention LinkedIn profiles and Pages connected to your Hootsuite Amplify organization or to your personal LinkedIn profile.
5. Optionally, assign your post to a Topic. Select the Topic field and then select one or more topics from the Topics panel. Learn how to use topics to organize Amplify content.
6. If you want your post to expire after a certain time, select Set date, and then set an expiration date and time for the post. Your members' Amplify view will no longer show an expired post after your selected date. Admins can still find expired posts in Amplify.
7. Optionally, select a notification to let your members know you’ve published a new post.
8. When you're done creating your post, select from the following options:
   • Post now - Send your post to Amplify.
   • Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
   • Save as Amplify draft - Not quite ready to post? Save your content as a draft so you can come back to it later.
   • Post and duplicate - Publish the post to Amplify and retain its content to create a new, similar post with a unique post ID.
     

Create your Amplify content, and then save it as draft, schedule it, or send it to Amplify right away.

1. Select Create. You'll select the social networks that your advocates can share this post to later.
2. Create your post. You can include the following and more in the body of your posts:
   • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Amplify.
   • Emoji - Have fun with emoji! You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
     
   • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
   • Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
   • PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.

     Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.

3. When you're done creating your post, select Send to Amplify. Don't worry, your post won't publish right away. You'll still have options to save your post as a draft, schedule it, or make changes.
   
   Note: In order to see Send to Amplify, you need Content Admin, Contributor, or Publisher permissions.
   
   
4. Set your Amplify preferences. You can feature your new content, choose the social networks your members can share to, have your post expire (and be removed) from Amplify, and more.
   
5. Select from the following options:
   • Post Now - Send your post to Amplify.
   • Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
   • Save as Amplify draft - Not quite ready to post? Save your content as a draft so you can come back to it later.