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  Article updated: June 20, 2024

Create Amplify content

Create Amplify content for your advocates to share and increase your social reach. You can create content or accept content suggestions, and then send it to Amplify. This makes it easy for your advocates to share it to their social networks.

This article talks about creating new Amplify content. You can also share content from social feeds you monitor in Hootsuite (including Facebook, LinkedIn and LinkedIn posts with PDFs, and X reposts) or Hootsuite Syndicator. Learn how to send content from a social feed in Hootsuite to Amplify.

Audience: Amplify admins

Create new Amplify content

In order to create Amplify content to share, you need Content Admin, Contributor, or Publisher permissions (see Manage Amplify members and permissions).


Tip: When you share content from Amplify, you engage with clients and prospects on social and learn what they like. This sets the stage for social selling opportunities. Social selling is the practice of using social media to find and establish relationships with audiences and prospects through targeted content. To learn more about social selling, see Social Selling: What it is, Why You Should Care, and How to Do It Right.

Next up - Edit Amplify content


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