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  Article updated: September 13, 2021

Promote a post in Ads

When you have a Facebook Page post that is performing well organically, you can boost it with ad spend to maximize its reach. In Hootsuite Ads you can choose one or more posts from a list of your Page’s content, and then create a campaign to promote that post.

Promote a specific post

  1. On the Hootsuite Ads home page, select New Campaign.
  2. On the Facebook tab, enter a name for your campaign and select an ad account.
  3. In the What do you want to promote? section, select the Page tab, select Page post, and then elect Proceed.
    Page post
    Tip: If your Page lists a physical address, Hootsuite Ads categorizes it as a Place. If you don’t see a Page tab, select the Place tab instead. They both have the same campaign options.
  4. Select your Facebook Page from the list, and then select Promote Specific Posts.
  5. Select one or more posts from the list, or search by Post ID. Posts that are eligible for boosting on Instagram have an Instagram icon.
    Note: Due to a Facebook limitation, Hootsuite Ads retrieves Page posts from the previous three months only. Posts that are older than three months are not eligible for promotion.

    Post list with Insights icon highlighted
  6. Review the previews of your boosted posts.
  7. Optional: If the selected post(s) contains an offsite link, add goal tracking to the boosted post.
  8. Select Proceed and complete your campaign set up as usual.