Create an adset for each ad in your campaign

Creating an adset for each ad in your campaign is a strategy for ensuring the most even distribution of impressions on your ads as possible. However, choosing this setting raises the minimum budget required to publish the campaign, and could result in some of the adsets competing for the same audience.

Create an adset for each ad

1. On the Budget & Bidding page of your campaign, select Optimize for link clicks and pay for impressions using lowest cost.
2. Select the Single Ad per AdSet box.
   

   Legacy Hootsuite Ads automatically creates a campaign with only one ad in each adset.

3. Select Proceed and complete your campaign set up as usual.