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  Article updated: July 14, 2021

Add or remove subusers from your Ads account

As a main user in Hootsuite Ads, you can add subusers to your Hootsuite Ads account to help you manage your Facebook ads.

When you add a subuser to Hootsuite Ads, you create an account for them. They receive an email invitation to create their own login credentials. They can use their Hootsuite Ads account to help manage your ad accounts. You can use permissions to control the level of access that users have for each ad account.

Note:Hootsuite Ads main users and subusers cannot share Google Ads ad accounts. Each Hootsuite Ads user (including subusers) can connect and manage the Google ad accounts that they have access to through their own Google account.

Add a subuser

  1. On the Hootsuite Ads home page, select Settings .
  2. Select the Users management tab, and then select Add New User.
  3. Enter the user’s name and email address.
  4. Select Permissions, and then choose the permissions you want to assign to the new subuser for each ad account you have imported into Hootsuite Ads:
    • None: No access to the ad account.
    • Analytics: Can create reports and view the analytics for the ad account.
    • Management: Can create and manage campaigns as well as view the analytics for the ad account.

  5. Select Save changes. It may take a few minutes for the new subuser to appear in your list.

Important: You can only associate one Hootsuite Ads account with each subuser email address. You may encounter an error if you try to add a subuser whose email address is already associated with another Hootsuite Ads account. Either use a different email address, or have the subuser change the email address associated with their other Hootsuite Ads. Contact your customer success manager if you encounter any further issues.

Edit a user’s permissions

  1. On the Hootsuite Ads home page, select Settings.
  2. Select the Users management tab.
  3. Select Permissions for the user whose permissions you want to edit.
  4. Select a new permission level, and then select Save changes.

Remove a subuser

Important: When you remove a subuser from your Hootsuite Ads account, you delete all reports that the subuser has created, and delete their Hootsuite Ads account. They no longer have access to Hootsuite Ads.

  1. On the Hootsuite Ads home page, select Settings.
  2. Select the Users management tab.
  3. Select Delete beside the user you want to remove.