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  Article updated: April 16, 2024

Hootsuite Academy educator FAQ

Find answers to educators' frequently asked questions about Hootsuite Academy.

What is Hootsuite’s Student Program?

Our Student Program provides educators and their students access to free Hootsuite Academy courseware (Hootsuite Platform and Social Marketing), free Hootsuite access, free Hootsuite Platform Certification ($99 value), and free Social Marketing Certification ($199 value).

How do I enroll my class in the program?

To enroll your class in the Student Program, please apply online at Complete the application form and someone from our team will contact you.

Who is eligible for the Student Program?

Educators anywhere in the world who are part of an accredited higher education institution are welcomed to apply.

Can I enroll late arrival students in the program, past the initial enrollment?

Additional students can be added. Just let us know how many so we can keep it on file for our records. Please email to notify us.

Can I enroll my class more than once?

Yes. Please submit an application for each class, every semester. Submit your application online here. To provide the free certification, we need to keep track of your class.

My students are having technical issues, what should we do?

Having a technical issue? Connect with us on X (formerly Twitter) at @hootsuite_help or connect with us online at

Why are my students being asked to enter credit card details to complete the platform certification?

Enter a coupon code at the checkout for a zero balance.

  1. Select Have a coupon?, enter your coupon code, and then select Apply.
  2. Confirm that your order reflects a free Hootsuite Platform Certification, and then select Enroll Now.

Please note, once your class is confirmed, your students are asked to sign up using student links. Once they do that, we provide them with a coupon code.

My class has been accepted into the Student Program. How do I enroll my class? What do students need to do?

Educators are sent a welcome email from the Student Program team with instructions on how to enroll students in the program. Students are required to complete 2 steps:

  1. Enroll themselves in the Student Program through the To onboard your students link in the educator welcome email We will then send your students a coupon code to take the Hootsuite Platform and Social Marketing certifications at no charge.
  2. Watch and complete the Hootsuite Platform and Social Marketing courseware on Hootsuite Academy. This prompts students to create a free Hootsuite account, if they don’t already have one.

Can educators take the Hootsuite Platform and Social Marketing certifications at no charge?

Yes, you are welcome to complete the certifications. Please follow the same steps outlined in the educator welcome email under “To onboard your students."

Are the Hootsuite Academy and Hootsuite account logins the same?

Yes, we have a single sign-on. When you sign in to Hootsuite Academy for the first time, you are prompted to create a free Hootsuite account to access to the courseware and certifications.


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