YouTube metrics

  • Sep 1, 2026
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  Article updated: May 26, 2026

YouTube metrics

YouTube metrics help you figure out how you're doing on YouTube. This article goes over the YouTube metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Metrics for YouTube include YouTube shorts. Hootsuite calculates organic metric data for YouTube.

Videos published in the last three days return a 0 value.

For details and limitations on how we collect, backfill, and store data for each social network, see Understand data in Analytics.

YouTube Page-level metrics

Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page.

For example, a metric like Page video starts shows you the total number of times people started watching your videos during your selected date range - it doesn't matter if the videos were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics

YouTube Page metrics
Metric nameDescription
Page average view durationThe average time people spent watching your videos
Page average percentage viewedThe average percentage of video playback for the videos on your channels
Page comments addedThe number of comments on the videos on your channels
Page dislikesThe number of dislikes received by all the videos on your channels, without paid promotion
Page watch timeThe estimated time people spent watching the videos on your channel
Page likesThe number of times people liked the videos on your channels, without paid promotion
Page YouTube Premium viewsThe number of times YouTube Premium members watched your videos
Page sharesThe number of times people shared your videos
Page subscribersThe number of people subscribed to your channels. For channels with more than 1,000 subscribers, YouTube abbreviates this number (see YouTube help for more information). We are unable to backfill data for this metric (see Understand data in Analytics)
Page subscribers gainedThe number of people who subscribed to your channels
Page subscribers lostThe number of people who unsubscribed from your channels
Page videos added to playlistsThe number of times people added your videos to their playlists
Page videos removed from playlistsThe number of times people removed your videos from their playlists
Page video viewsThe number of times people watched your videos

YouTube post-level metrics

Post metrics or post-level metrics only display results for posts published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post likes, the data you see is only for the videos published during your selected date range. Learn more about the difference between post-level and Page-level metrics

YouTube post metrics
Metric nameDescription
Top postsA visual representation of your top-performing videos
Posts table

A list of posts published by your Pages and their lifetime engagement metrics. The table includes the following columns:

  • Date
  • Message
  • Likes
  • Comments
  • Shares
  • Video views
Post average view durationThe average time people spent watching videos you published on your channels during the time frame
Post average percentage viewedThe average percentage of video playback for videos you published on your channels during the time frame
Post commentsThe number of times people commented on videos you published on your channels during the time frame
Post dislikesThe number of times people disliked videos you published on your channels during the time frame, without paid promotion
Post watch timeThe average time people spent watching videos you published on your channels during the time frame, without paid promotion
Post watch time YouTube PremiumThe average time YouTube Premium members spent watching videos you published on your channels during the time frame
Post likesThe number of likes received by videos you published on your channels during the time frame, without paid promotion
Post views YouTube PremiumThe number of times You Tube Premium members watched videos you published on your channels during the time frame
Post sharesThe number of times people shared videos you published on your channels during the time frame
Post videos added to playlistThe number of times people added videos you published on your channels during the time frame to their playlists
Post videos removed from playlistThe number of times people removed videos you published on your channels during the time frame from their playlists
Post video viewsThe number of times people watched videos you published on your channels during the time frame, including from paid promotion. Views for shorts count the number of times the short starts to play or replay, regardless of watch time
In March, 2025, YouTube changed how views for shorts are counted. Previously, we only counted views for shorts when they played for a certain number of seconds. On April 30, 2025, we updated Post video views to align with YouTube's change. Views from this point on count the number of times the short starts to play or replay, regardless of watch time.

 

  Return to the full list of metrics available in Analytics

 

Title
YouTube metrics
URL Name
yt-metrics
Metrics library
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