TikTok metrics

Oct 9, 2026
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Article updated: July 02, 2026

TikTok metrics

TikTok metrics help you figure out how you’re doing on TikTok. This article goes over the TikTok metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

You must have public videos to view Analytics. For more information, see TikTok Analytics help.

TikTok metrics include both organic and paid data.

Metrics with this symbol ** are not counted for videos have not had views, likes, comments, or shares for more than 7 days. When the video is engaged with again, it will be included in the metric.

For details and limitations on how we collect, backfill, and store data for each social network, see Understand data in Analytics.

TikTok metrics
Metric	Description
Audience > Country **	The number of people following your accounts by country, averaged over the past 60 days. Data is available only for accounts with more than 100 followers
Comments	The number of comments videos you published during the time frame received
Follower activity	The number of followers who are active and scrolling, by time of the day. Data is available only for accounts with more than 100 followers
Followers	The number of people following your TikTok accounts
Net new followers	The increase or decrease in the number of people who are following your TikTok accounts (the difference between the last day and the first day of the time frame) Note: This metric is only available for TikTok Business accounts.
Post average time watched **	The average amount of time people spent watching your videos
Post comments	The number of comments received by videos you published during the time frame
Post engagement	The number of likes, comments, and shares received by posts you published during the date range
Post engagement rate **	The average engagement rate for all your video posts, calculated as the sum of engagement rates for each video, divided by the number of videos. The engagement rate for videos is calculated as the number of likes, comments, and shares of videos you published during the time frame, as a percentage of the number of people who watched them
Post likes	The number of likes videos you published during the time frame received
Post reached audience **	The number of people who watched videos you published during the time frame
Post shares	The number of times people shared videos you published during the time frame
Post total time watched **	The total amount of time people spent watching your videos
Post video views	The number of times videos you published during the time frame were viewed
Post video views: Following **	The number of times videos you published during the time frame were viewed from people's Follow feeds, as a percentage of the total number of video views
Post video views: For You **	The number of times videos you published during the time frame were viewed from people's For You feeds, as a percentage of the total number of video views
Post video views: Hashtag **	The number of times videos you published during the time frame were viewed from a hashtag, as a percentage of the total number of video views
Post video views: Profile **	The number of times videos you published during the time frame were viewed from your profile page, as a percentage of the total number of video views
Post video views: Search **	The number of times videos you published during the time frame were viewed from a search on the Discover page, as a percentage of the total number of video views
Post video views: Sound **	The number of times videos you published during the time frame were viewed from a video's sound, as a percentage of the total number of video views
Post watched full video **	The number of people who watched videos you published during the time frame in full, as a percentage of the number of people who saw them
Posts	The number of videos published to your TikTok accounts during the time frame
Posts table	A list of posts published by your Pages and their lifetime engagement metrics. The table includes the following columns: Date Message Reactions Comments Shares Video views Reach Engagement rate
Profile views	The number of times people viewed your profiles
Post shares	The number of shares videos you published during the time frame received
Top posts	A visual representation of your top-performing TikTok videos
Total likes	The number of likes received by your accounts' videos
Video views	The number of times people watched your account's videos

Return to the full list of metrics available in Analytics

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TikTok metrics

URL Name

tiktok-metrics

TikTok metrics

Information

TikTok metrics